Justin Seibert Direct Online MarketingJustin Seibert is the founder and President of Direct Online Marketing™. Prior to founding the search agency, Justin worked in house for a Los Angeles-based financial firm, building their internet marketing program from scratch into a multi-million dollar per year revenue generator.

Paid Search Certifications

Justin carries several online marketing certifications and distinctions. Among them, he is individually qualified in the Google AdWords Certification Program with all three specializations offered: Search Advertising, Display Advertising, and Reporting & Analysis.  He was also certified under Google’s prior program as a Qualified Google Advertising Professional.

He is also recognized as an Microsoft adExcellence Member and formerly as a Yahoo! Search Marketing Ambassador (now discontinued).  Justin carries certifications from Marketing Experiments in both Online Testing and Landing Page Optimization and has served as Judge for both the Web Marketing Association’s WebAward Competition and Internet Advertising Competition.

Writing & Speaking

Justin regularly speaks about paid search, search engine optimization, and social media at events of various sizes, from large conferences to regional association meetings. You can catch Justin next at ExporTech™ on March 22 in Bridgeport, WV speaking about international search engine marketing techniques.

Venues and publications where he has written, spoken, or been featured or quoted include:

Conferences

  • American Truck Dealers Convention. Justin presented search engine marketing techniques for truck dealers in two separate workshops at the 2010 convention in Orlando. This presentation focused on how truck dealers can increase sales of trucks and truck parts with a special emphasis on local SEO. Justin’s workshops were the highest rated of any at this 1,000-person conference.
  • SEM II: Join the Revolution. At this Erie, PA search engine marketing event, Justin presented Get Found Fast! Paid Search Marketing from A to Q and fielded questions from an audience heavily weighted with industrial companies. The audience rated the presentation a 4.71 (1 to 5 scale) with a 4.79 on knowledge of paid search subject matter.
  • Online Marketing: Innovations that Work. Justin provided actionable tips and guidelines for building an online reputation management in Southpointe (Pittsburgh), PA in a presentation entitled They Said What? Protect Your Reputation with Search Engine Marketing. This event featured speakers from companies such as eBay, Microsoft, and WebTrends.
  • Digital Media in a Social World.  Justin presented a session titled How to Protect Your Online Reputation at this two-day conference hosted by The Ohio State University’s Center for the Study and Teaching of Writing. Watch the full presentation.
  • Social Media Week.  Justin will be presenting a mash-up of local and online reputation management tips called Brave New Local / Social World: Recent Changes to Local & Review Sites and their Effect on Online Reputation Management as part of OMC’s Social Media Week on April 28th.  Free registration here.
  • Next Generation Marketing & Create WV Conferences. Justin presented Engagement & Dialogue and other topics regarding online reputation management and social media at various venues across West Virginia for these two series.
  • Social Media Business Forum.  Justin sat on two panel social media panel sessions for Q&A sessions at the University of Charleston.
  • Teaming to Win. Selling on the Net – Taking Your Business Worldwide was the topic at this premiere West Virginia conference devoted to advocating and advancing teaming among businesses and organizations to win grow government and private business.
  • West Virginia Young Leadership Conference. Justin presented a discussion on advanced techniques – and potential pitfalls – of social media, including networks like LinkedIn, twitter, and facebook in Morgantown, WV.

 

justin seibert sem speaker

Justin Seibert on Online Reputation Management

Colleges & Universities

  • West Liberty University.  Adjunct professor, teaching an online marketing course to upperclassmen.
  • West Virginia University.  Session speaker, Effective Online Reputation Management, Executive Education program for the WVU College of Business & Economics Hospitality & Tourism Executive Series on Customer Service Management.  Attendees rated Justin 6 out of 6 for the overall instructor rating with “knowledge of subject matter” and “ability to address the session’s published objectives” also scoring perfect 6.0′s.
  • The Ohio State University.  As mentioned in the conference section above under Digital Media in a Social World.
  • University of Charleston.  As mentioned in the conference section under Social Media Business Forum.
  • West Virginia Northern Community College.  Devised and delivered a two-day course on social media for non-profits.
  • Bethany College. Guest lecture.

Publications

Lectures / Group Presentations

  • Greater Frederick (MD) Advertising Federation. Justin presented Get Found in Google: Should Search be a Part of Your Marketing Mix? at this GFAF conference in Frederick, MD.  He also sat in on a panel at the event titled Campaign: Digital – Using email, social media, pay-per-click advertising, and search optimization to target your customers online.
  • Private Truck Leasing Network. This online marketing presentation at the Standard Hotel in Los Angeles was tailored to the NationaLease members with a discussion of a variety of internet marketing techniques and heavy focus on local SEO.
  • U.S. Commercial Service.  The U.S. Commercial Service regularly holds Webinars to help U.S. based businesses export their products and services across the world.  Justin presented international paid search and SEO tips in Internationalize and Optimize Your Website to Generate Export Sales.
  • Do Biz U.  The West Virginia High Tech Consortium Foundation is hosting a seminar series for its affiliates as well as members of the Marion Regional Development Corporation and Create Marion.  Justin will be presenting an interactive social media workshop discussing facebook, twitter, LinkedIn, and local review sites on May 12th.
  • West Virginia Environmental Education Association. Justin presented a general overview of social media – including twitter, blogging, and social networking – in Making Social Media Work for You in Environmental Education.
  • AITP, Pittsburgh, Wheeling (WV), and Johnstown (PA) Chapters. Various regional Association of Information Technology Professionals chapters have invited Justin to present a range of topics including social media and search engine optimization.

To read some of these articles and view featured stories about Direct Online Marketing™, please visit our press section. If you would like to schedule an interview or request that Justin speak at your internet marketing event, please send us an email.

You can also read insights from Justin and Paul Woodhouse on the Found Blog.  The official Direct Online Marketing™ blog discusses in simple terms how to grow your business with search engine marketing (paid and SEO), blogging, social media, and other forms of online marketing.

Professional & Civic Associations

Justin belongs to a pair of regional marketing and advertising groups: the Pittsburgh Chapter of the American Marketing Association and the Pittsburgh Advertising Federation.

He currently serves as a board member of the West Virginia Northern Community College Foundation and Wheeling Health Right.

Contact & Social Media Information

You may contact, connect with, or follow Justin at any of the following:

Email: justin at directom.com
Phone: 800.979.3177
LinkedIn: /in/directonlinemarketing
Twitter: @domjbs