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Internet Is Opportunity
Justin Seibert, The Intelligencer & Wheeling News-Register
December 21, 2006
Editor's Note: The letter to the editor that I wrote as discussed in my "How Internet Marketing can help YOUR Town, City, State, etc." blog post.
-- Justin Seibert
Mike Myer in his Dec. 3 commentary and readers who responded with
letters to the editor make a wonderful point about supporting local
businesses.
My parents taught their children to support local
businesses whenever possible. We bank, shop and send work orders almost
exclusively to the Ohio Valley whenever the option exists.
Anyone from this area certainly knows how difficult it is for companies
to survive — let alone thrive — in our current business environment.
The Dec. 3 commentary and published letters point to one particular
problem for local stores: the Internet. When adversity comes, we all
have a choice to make. Do we view it as a crisis or an opportunity?
The reality is people turn to the Internet because it is convenient and
easy to research, contact and buy from businesses. If our business
community does nothing about it, it will continue to lose money despite
the best of intentions of our population.
Instead, our local
businesses can view the Internet as an opportunity. Local businesses
who advertise on it can reach these same shoppers. And not only can
local businesses reach shoppers from the area that can easily drive to
the local store, they can also reach people all over the United States
and even other countries, bringing outside dollars to our local
economy. Some local companies are already taking advantage of the
Internet in just this way.
Will businesses in Wheeling and the
Ohio Valley be proactive and start using the Internet to the advantage
of the entire community? Or instead, will they fight it tooth and nail
and continue to lose money that could be flowing in to us?
As a
local business owner who chose to move back to the area to set up shop
and someone who cares as much for the area as everyone reading this
letter, I hope we choose to move forward and make money, create jobs
and expand businesses with the Internet.
The Internet is not going to go away. What a wonderful opportunity it presents to local businesses.
Justin Seibert
Wheeling
The above article has been redacted. Read this internet marketing article in its entirety at its source. Subscription rates may apply or the article may no longer be available.
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