Businesses We Can Help through Internet Marketing
Many different types of businesses can benefit from the search marketing services that Direct Online Marketing™ provides. We sit down with you to discuss your particular needs to determine the best course of action. Whether you're looking to increase leads, grow sales, boost time on site and page views, or generate better awareness of your brand, we can help.
Our clients come from B2B, B2C, and government sectors from all over the United States. We're currently helping businesses from industries as diverse as finacial, entertainment, and industrial reach potential clients on a local, regional, nationwide, or global basis.
As a general rule we do not disclose client names or information to respect privacy, although we will be adding case studies soon. Our clients range in size from small businesses to industry leaders with marketing budgets in the range of $100,000,000 per year. To see how we can help, read the following illustrative examples or request a FREE, no hassle internet marketing consultation to learn more.
Corporate Internet Marketing
We run internet marketing campaigns for businesses of all sizes, including those that are recognized as Inc. 500 Fastest Growing Private U.S. Companies and those with anual sales approaching half a billion dollars per year. Unlike many ad agencies, Direct Online Marketing™ treats our corporate clients' money as preciously as our own. Internet marketing needs and campaigns vary, but the premises remain the same across industry.
Consider a large brokerage corporation, the fictional Wealthy You Finances, that sells all of its financial services over the telephone or in person - no selling products or services directly over the internet whatsoever. Wealthy You's biggest marketing concern is producing leads for its sales staff: brokers who do no cold calling. Through careful Web site design and search engine optimization, several pages of Wealthy You's Web site rank highly on targeted search terms that buyers use. The pages listed in the search engines have forms for people to sign up for a "Free Investor Kit", resulting in dozens of targeted leads each day for which there are no advertising costs. Wealthy You's brokers find these leads as good as the leads they receive from other internet marketing campaigns.
Integrating search engine optimization techniques with other internet marketing campaigns such as pay per click search engine marketing, affiliate marketing, and banner advertising rounds out Wealthy You's robust internet marketing. The company is able to continue feeding its brokers quality leads at a cost effective rate.
Small Business Internet Marketing
Small businesses often have tight advertising budgets, making them less likely to test new ways to attract clientele. Many small businesses also have geographically dependent needs, only able to sell or ship products or services within state lines or a specific region. It is exactly these two needs that make internet marketing the perfect vehicle for small business owners.
Direct Online Marketing™ has experience conducting successful small business internet marketing campaigns for businesses that both try to reach consumers (B2C marketing) and other businesses (B2B marketing). Imagine a pre-owned automobile business - call it Like New Autos - in Pittsburgh, PA.
Like New only wants to reach potential car buyers within a 45-minute radius; running a national campaign wouldn't make much sense. So Like New decides to test run a local pay per click campaign with Google AdWords. It creates a polygon running around its location using actual city points: from Crafton to McKees Rocks to Millvale to Wilkinsburg down to Mt. Lebanon, over to Bridgeville to Carnegie, back over to McKees Rocks after going through Robinson Township. It can complement this campaign with local SEO efforts that target the local business listings in Google, Yahoo!, and bing.
After testing ad copy and various landing page designs, this small business internet marketing campaign starts producing tremendous results - driving both in-person visits and leads through internet sign up forms with whom their sales staff can follow up. Results are so good on this inexpensive trial that Like New extends its paid search campaigns by opening an account with Yahoo! Search Marketing.
Retail / B2C Marketing
Business to consumer, or B2C marketing seems particularly well-suited to the world wide web. As the internet's popularity increases,
it's becoming increasingly difficult to imagine B2C marketing efforts that don't include at least a portion of their total spend in internet marketing.
Consider a company, say Folktainment, that offers the largest selection of folk music in the world. Internet marketing allows this company the most cost effective way to reach potential customers. Search engines rest at the heart of its B2C marketing efforts because it can place ads only in front of people searching for the music it sells. Even better, Folktainment only pays the search engines when someone clicks on their ad.
If you're ready to make that next step and start increasing your revenue through internet marketing right now, request to be contacted or give us a call at 1-800-979-3177.
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