Google Now In Legitimate Trouble over Trademarks
Author: Justin Seibert // Date: May 11, 2012Recently I was able to get my hands on the Rosetta Stone LTD v. Google, Incorporated ruling from the U.S. 4th Circuit Court of Appeals. If you can get through the legalese and have an interest in paid search, it’s fascinating – particularly because it could have huge implications on [...]
A Google Social Analytics Summary + the New Backlinks Report
Author: Kristen Watson // Date: May 4, 2012One new feature in Google Analytics that I have enjoyed exploring lately is Social. Its main purpose is to measure your social impact across different networks and channels. You can also monitor the performance of your social pages and profiles and identify what specific content is performing well through social [...]
Google AdWords is Now Messing with my Ad Rotations
Author: Heather Campbell // Date: May 2, 2012Today I was greeted with a message that Google AdWords will now be in control of ad delivery within my clients’ campaigns. Whoa….I thought it was my job to optimize and be in complete control of how clients’ advertising was controlled within AdWords. I guess Google thinks otherwise. Here’s the [...]
Google AdWords is Messing with my Match Types
Author: Heather Campbell // Date: April 27, 2012As an agency, we use Google match types as intended and exact match means we only want that exact term to trigger our ads. The same can be said for phrase match- we only want that exact phrase to trigger our ads. Yet, we realize that users do misspell terms [...]
2 Free Tickets to Tonight’s Wheeling Symphony Event
Author: Justin Seibert // Date: April 20, 2012A little (lot?) off topic today, but we have two free tickets for the Wheeling Symphony event tonight and will be giving them away to the first person who responds here on Found, or on any of our social media properties: Facebook Twitter* LinkedIn Google+ YouTube** * That twitter account [...]
New Google+ Page Updates: Still Trying to Keep Up With Facebook?
Author: Kristen Watson // Date: April 11, 2012If you use Google+, you might notice some new updates today. I’ve included a couple screenshots so you can visually compare the differences. Google+ Changes Here are some of the Google+ changes we’ve noticed so far: Instead of the icons across the top of the page, your new Google+ page [...]
Facebook Check-In Changes are Coming Soon (Timeline Wasn’t Enough?)
Author: Kristen Watson // Date: March 30, 2012As we all know, Facebook has been making some changes lately. Although you’re probably tired of me talking about them, and I’m sure you’re all experts on the Timeline layout by now, I have one more update. I promise this will be the only blog post about Facebook that I [...]
The LinkedIn Follow Company Button: Start Using It
Author: Kristen Watson // Date: March 13, 2012Today, I’m reminding everyone to use the new(ish) LinkedIn Follow Company button on their website. This update actually rolled out on February 27, 2012, but an email about the button was also sent out around March 7, 2012. If you haven’t started using the Follow Company button, you may be [...]
Reach 75% (Instead of 16%) of Your Fans with Facebook’s New Ad Features
Author: Heather Campbell // Date: March 8, 2012More than likely you already have a Facebook page for your business. (And if you don’t, shame, shame on you!) So let’s say that you have a very important event coming up and you turn to Facebook to share this event with all your Fans. You figure some of your [...]
Big News: The New Facebook Pages Design
Author: Kristen Watson // Date: February 29, 2012When I walked into the office this morning, Justin yelled, “Are you ready for big news?” I wasn’t, but now that I’ve had time to look into the issue, I have to admit…it is big news: Facebook is rolling all Facebook Pages over to a new design on March 30, [...]
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