The Direct Online Marketing™ Blog

Google Facts & Figures Chart »
Posted on March 11th, 2010 by Paul Woodhouse in Google - SEO, Google Adwords, Search Engines | 1 Comment

Once upon a time there was an iddy-biddy search engine that went by the name of Google. It was run by some of the most cleverest (sic) people in the whole wide world. But, it was the job of the Google to organize everything on the other www. – the world wide web.

As the Web got bigger, Google began to grow. Then it grew some more; and a bit more, until one day they had computers under the ocean and fired trained cartographer monkeys at the moon to make maps of it using only Google turn-by-turn Navigation.

Seriously, it’s all true. Check this infographic timeline out from 1997 onwards:

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TAGS: google facts figures, google timeline chart

SEOs who can, do. SEOs who can’t, teach. »
Posted on March 3rd, 2010 by Paul Woodhouse in Google - SEO | 1 Comment

So, what’s that say about me getting the opportunity (read: roped in) to teach a portion of Justin’s ecommerce class last Thursday in Wheeling as he had a conference call to take?

As guest lecturers go you can’t get much [fill in the blank].

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TAGS: google ranking algorithms, matt cutts, on page ranking factors, seo basics, teaching seo

Through the Local Search-Looking iPad Glass »
Posted on January 28th, 2010 by Paul Woodhouse in Google - SEO, Local Search | 1 Comment

More useful: iPad or eyepad?

Apple has performed a great service for those of us who have ruined our eyesight using their iPhone and iPod Touch late at night under the bed covers with the iPad. It’s like the large print hard back novel you get in libraries for senior citizens.

Forget about the puerile derision and scorn poured upon the device all over the Web yesterday during its announcement pertaining to high-tech feminine hygiene. That’s so high school.

I remember fondly the Christmas before last my 90 year old grandmother and three year old niece taking turns on my iPod Touch needing little or no explanation as to how to use it having never set eyes on one before.

These devices, along with Google’s mobile platform, Android, and Microsoft’s rumored Zune phone as part of its three screens and a cloud strategy point to a great opportunity for small businesses on small devices and local SEO.

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TAGS: Android, Google Goggles, Google Maps, iPad

Free Google AdWords for One Lucky Small Business »
Posted on January 12th, 2010 by Justin Seibert in DOM News, Google Adwords, Online Marketing | 4 Comments

This Thursday I begin my first regular teaching role at West Liberty University.  Not bad for the kid whom the woman in Vanderbilt’s registrar office told he had the 2nd lowest graduating GPA she’d ever seen.  Okay, that was my roommate.  But you’re still talking about the guy whose brother mockingly nicknamed him “Our Scholar.” Even my dear mother got into the act.  While visiting New Orleans one year, my folks noticed a panhandler wearing a Vanderbilt t-shirt.  When my father wondered aloud what his major was, my mother quipped “sociology.”

So while it’s somewhat odd to be teaching, I’m excited. I’m also honored that the College of Business approached me to teach their ecommerce course, which they wanted taught by someone with real world experience.  Which leads to the title of this post and how you can get you some sweet, gooey, delicious Google AdWords.  Num, num, num.

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TAGS: adwords, capitalism, do no evil, free beer, google online marketing challenge, michael moore, skittles-covered-hotcakes, sociology degrees, Vanderbilt

Happy (and Safe) New Year »
Posted on December 31st, 2009 by Justin Seibert in DOM News, Local Search, Social Media | 1 Comment

A quick note of thanks to all our clients, employees, partners, and friends who contributed to making 2009 our company’s finest year. We’ve made huge gains as a company that would not have been possible without everyone’s support. We look to even bigger things in 2010, including some new offerings regarding local SEO that we’ll be announcing early in Q1.

Please bring in the New Year safely and enjoy New Year’s.  If you’re into football be sure to root on the Mountaineers of West Virginia and Commodores of Vanderbilt.  I guess two wins (over Rice and a non-NS directional Carolina school) don’t get you to a New Year’s Day bowl.

Check back next week as we’re going to be doing some posts about social media optimization, including reasons why you might NOT want to jump into the social media waters and what CMO’s should do when the President of your organization says he saw a news anchor with a twitter account, so we need one, too!

TAGS: local seo, social media optimization, twitter, vanderbilt football, west virginia, WVU

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