I get asked a lot to speak to groups about the pitfalls of social media. Whether it’s free advice to schools, a training session, or a paid gig to employees of an organization (often subtitled, “Don’t Do Stupid $#%!”), the topic always turns to parents and their kids. Today a [...]
Our agency’s located in a small town in West Virginia called Wheeling, about an hour outside of Pittsburgh. Its population has declined in every Census count since the 1930s to the point where Wheeling’s well less than half the size it used to be. The loss can be attributed to [...]
In today’s world it’s rare to hear of a company that doesn’t have a Facebook page for marketing, use Facebook advertising, or both. As of July of 2013, there are 1 million active Facebook advertisers and there was an increase of 83% in retail ad revenue per click from Q4 [...]
As we go through another substantial round of hiring, I thought I’d diverge from my normal Found topics. By the way, it’s not too late – and besides, we’re always looking for great talent even when we don’t have official openings. Check out our career opportunities. So for all you [...]
This week, Shopping Campaigns officially came out of beta and are now available to all AdWords advertisers. The new type of campaign will eventually replace existing Product Listing Ads (PLA) campaigns, but for now the two co-exist and can run simultaneously. Functionality and targeting is much the same, just with [...]
Are you one of the many whom have a registered trademark? As many of you know, trademarking is a process involving lots of time and money. One of our many duties here at Direct Online Marketing is ensuring your trademark is used properly in order to prevent infringement. In today’s [...]
As an advertiser, you know how important goals are. They must be measurable, attainable and unique. Having an understanding of the importance of your goals, and the different needs of businesses, Google AdWords has made some modifications to the way they attribute and count conversions. They realize that advertisers need [...]
So we have talked before about Facebook retargeting (or remarketing as Facebook and Google like to call it) and the options available to target audiences. In October, Facebook announced the roll out of a custom audience feature that allows you to target website visitors and mobile app users within Facebook. Facebook [...]
Pinterest has become a popular social-media site among businesses to drive sales and connect with potential clients. The site is engaging, visually attractive, and quite frankly, really addicting. But Pinterest isn’t just about pinning pretty pictures all day. At least that’s not the case for businesses. As a company you’ll [...]
While we all can’t be Facebook pro’s or keep up with ever changing algorithms, the latest Facebook tweak is very important for brands to recognize. Lucky for you, you’re reading the Found Blog! Facebook Page Text Only Status Updates On Tuesday, Facebook announced that when users see more text status [...]
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