Twitter Keyword Advertising is Here
Author: Justin Seibert // Date: April 18, 2013Our twitter advertising reps told us a big announcement was coming this week. And while that type of lead up can create major disappointment with even a decent pay-off*, they did not disappoint. * It’s kind of like when you have huge expectations for a movie, which makes it almost [...]
Google Shopping Comes to Mobile!
Author: Jason Clark // Date: March 20, 2013Last week Google announced through its Commerce blog that Product Listing Ads (PLAs), which drive Google Shopping results, are now eligible to appear on smartphones around the globe. The announcement emphasizes the global reach of PLAs, their compatibility with mobile devices, and their integration into Enhanced Campaigns. Found Video Recap [...]
Why You Need to Sign Up for a Twitter Ads Account NOW
Author: Justin Seibert // Date: March 19, 2013…or Full Targeting for Self Service Twitter Accounts if you’re into the Rocky & Bullwinkle alternate title thing. If you’re following me on twitter, you would have noticed I used the word “holla” last night. Not only that, but I misspelled it with extra a’s and put it in all caps. [...]
Product Listing Ads: Growth Insights
Author: Jason Clark // Date: February 8, 2013ATTENTION ONLINE VENDORS: Product Listing Ads (PLAs) are becoming increasingly competitive. According to one global study, Google’s PLAs have seen click share increase by 210% in the last year. Although the shift to paid inclusion may have driven some vendors away from participation, many others have seen opportunities in PLAs. [...]
Facebook Conversion Tracking Tool: Are Your Prospects Converting or Disappearing?
Author: Heather Campbell // Date: January 28, 2013Facebook Search Graph isn’t the only new news Facebook has released lately. But, since Search Graph hasn’t rolled out yet (it’s still in beta and we don’t have access to it), we’ll focus on something that impacts every Facebook advertiser right now- Facebook Conversion Tracking. Advertisers can already see actions [...]
Facebook Stalking: Site Retargeting on Facebook is a Reality
Author: Justin Seibert // Date: January 21, 2013Toward the end of last year, facebook opened up the possibility of site retargeting through its ads. And you thought based on the first part of the title I was going to talk about the new facebook graph launched publicly last week. A quick primer on retargeting: retargeting is cookie-based [...]
New YouTube Changes December 2012: A More Personalized Experience
Author: Kristen Watson Perko // Date: December 11, 2012Back in July of this year, we highlighted a few YouTube Analytics changes. Like most Google products, though, YouTube is ever-evolving, so we’re back with more recent YouTube updates that may impact your video-viewing experience. If you haven’t had a chance to explore the new features or just want a [...]
New Google AdWords Coupon Rules
Author: Heather Campbell // Date: September 27, 2012Ditch your old Google AdWords coupons for new accounts because they’ll expire on September 30, 2012. Everyone loves free money, especially when it comes to test-driving a new advertising platform. It enables the advertiser to try the platform with no-risk. It’s no secret that Google AdWords will give new advertisers [...]
A Smorgasbord of AdWords & Twitter Features
Author: Kristen Watson Perko // Date: September 19, 2012In admiration of International Talk Like a Pirate Day we’re giving you a smorgasbord of updates. Why? Because pirates love smorgasbords. Arg! Found Video Recap Google AdWords Removes Custom Shape Tool We’ve been hearing about it for months now, but the custom shape tool is now gone from the targeting [...]
Twitter Listens to Advertisers’ Demand for Tracking & More Tweet Control
Author: Heather Campbell // Date: September 11, 2012Twitter is doing what social media was designed to do…. they’re listening to their audience; well their advertisers anyway. There are two new features which will enable advertisers to better track the success of their campaigns and have a little more control over which tweets are promoted. Found Video Recap [...]
FOUND! GOOGLE ADWORDS AUDIT
