Google Places Best Ever Ratings: Do They Matter?
Author: Kristen Watson // Date: February 2, 2012Have you heard of the “Best Ever” medal for businesses on Google Places? Surely you must have, since it was introduced almost 8 months ago. It’s a great concept, really. In case you didn’t know, you have 10 “Best Ever” medals to award to your most beloved places, from your [...]
Are You Using YouTube Analytics Yet?
Author: Kristen Watson // Date: January 11, 2012Last time, I highlighted the recent changes YouTube made to channels, so I thought I’d continue the theme with information about YouTube Analytics. Those of you who used YouTube Insight are probably already aware that it became YouTube Analytics back in November of 2011. However, if you never got the [...]
New Hampshire Republican Primary: A Look at Candidate AdWords Campaigns
Author: Justin Seibert // Date: January 4, 2012With all the news coverage of the Iowa primary yesterday, I thought I’d pull up and share some very quick information about how Republican candidates are using Google AdWords (as a proxy for search engine marketing and internet marketing in general) right now in the next stop on the trail: [...]
The YouTube Channel Upgrade
Author: Kristen Watson // Date: January 3, 2012Have you checked your YouTube account lately? Surprise! Your channel got an upgrade. Since our Direct Online Marketing™ YouTube has a new look too, I’ve been exploring the changes. If you haven’t had a chance to compare the new look to the old, not to worry! I’ve already detailed the updates [...]
Happy New Year
Author: Justin Seibert // Date: December 30, 2011Just a quick thank you to all of the Direct Online Marketing™ clients, employees, vendors, partners, and everyone else who made our fifth full year in business a success. We hope you’ve learned information to make you more money in your business to buy you security or other necessities and [...]
Creative Ways to Use Retargeting
Author: Justin Seibert // Date: December 20, 2011We haven’t talked a lot about retargeting on the Found blog, which is kind of silly given how much we use it in our client campaigns, so allow me to right the wrong with a quick post. What Is Retargeting? Before we get into some of the neat ways people [...]
Thank You Veterans!
Author: Justin Seibert // Date: November 11, 2011As we do every time this year, all of us here at Direct Online Marketing would like to say thank you to all those who are serving and have served in defense of our country. If you haven’t seen this before, here’s just a tremendous video well worth your time. [...]
Google+ Pages are Here for Businesses!
Author: Justin Seibert // Date: November 7, 2011After waiting and one major false start, I’m pleased to announce that Google+ Pages are here. It was announced earlier today on the Google Blog (h/t Pat Strader) and they’ve been rolling out permissions apparently throughout the day. So if you’re trying to sign up and you’re not able to [...]
Navigation Menus on Landing Pages: Still Not a Good Idea
Author: Justin Seibert // Date: October 26, 2011It’s funny what surprises you what objections you get with clients and prospective clients, especially after you’ve been doing it for awhile (I’ve been in search engine marketing 10 years and founded this agency more than 5 years ago). One question/objection I get surprisingly often is in regards to doing [...]
Want to Hang Yourself? Twitter Says, “Go for It!”
Author: Justin Seibert // Date: October 24, 2011About a month ago, we were alerted to a tweet by one of our clients of a man who threatened to kill himself. While we were all fairly sure he was someone who tweeted something rashly and was not actually suicidal, I didn’t want to take the chance, sitting around [...]
Free Google AdWords Audit
