Our twitter advertising reps told us a big announcement was coming this week. And while that type of lead up can create major disappointment with even a decent pay-off*, they did not disappoint. * It’s kind of like when you have huge expectations for a movie, which makes it almost [...]
Last week Google announced through its Commerce blog that Product Listing Ads (PLAs), which drive Google Shopping results, are now eligible to appear on smartphones around the globe. The announcement emphasizes the global reach of PLAs, their compatibility with mobile devices, and their integration into Enhanced Campaigns. Found Video Recap [...]
…or Full Targeting for Self Service Twitter Accounts if you’re into the Rocky & Bullwinkle alternate title thing. If you’re following me on twitter, you would have noticed I used the word “holla” last night. Not only that, but I misspelled it with extra a’s and put it in all caps. [...]
ATTENTION ONLINE VENDORS: Product Listing Ads (PLAs) are becoming increasingly competitive. According to one global study, Google’s PLAs have seen click share increase by 210% in the last year. Although the shift to paid inclusion may have driven some vendors away from participation, many others have seen opportunities in PLAs. [...]
Facebook Search Graph isn’t the only new news Facebook has released lately. But, since Search Graph hasn’t rolled out yet (it’s still in beta and we don’t have access to it), we’ll focus on something that impacts every Facebook advertiser right now- Facebook Conversion Tracking. Advertisers can already see actions [...]
Toward the end of last year, facebook opened up the possibility of site retargeting through its ads. And you thought based on the first part of the title I was going to talk about the new facebook graph launched publicly last week. A quick primer on retargeting: retargeting is cookie-based [...]
Back in July of this year, we highlighted a few YouTube Analytics changes. Like most Google products, though, YouTube is ever-evolving, so we’re back with more recent YouTube updates that may impact your video-viewing experience. If you haven’t had a chance to explore the new features or just want a [...]
Ditch your old Google AdWords coupons for new accounts because they’ll expire on September 30, 2012. Everyone loves free money, especially when it comes to test-driving a new advertising platform. It enables the advertiser to try the platform with no-risk. It’s no secret that Google AdWords will give new advertisers [...]
In admiration of International Talk Like a Pirate Day we’re giving you a smorgasbord of updates. Why? Because pirates love smorgasbords. Arg! Found Video Recap Google AdWords Removes Custom Shape Tool We’ve been hearing about it for months now, but the custom shape tool is now gone from the targeting [...]
Twitter is doing what social media was designed to do…. they’re listening to their audience; well their advertisers anyway. There are two new features which will enable advertisers to better track the success of their campaigns and have a little more control over which tweets are promoted. Found Video Recap [...]
FOUND! GOOGLE ADWORDS AUDIT
Pick Your Poison
Need a Speaker?
Do you need a keynote, panelist, or workshop leader for your conference or meeting?