The Direct Online Marketing™ Blog
Welcome to the home of the Official Direct Online Marketing™ Blog. This blog features mostly daily commentary from Paul Woodhouse and Justin Seibert on internet marketing news, pitfalls, and tactics. Learn internet marketing tips and tricks useful whether you're an industry pro or a business looking to learn more.
The Perfect Meal for Women: Chocolate Covered Blogs »
Posted on May 9th, 2008 by Justin Seibert in Business Blogging | 3 Comments
This cracked me up when I received notice of it in my inbox this morning (courtesy of mediapost) and I’m not sure why.
According to a new survey, the fairer sex really likes blogging:
- 53% of online women across age groups read blogs
- 37% comment
- 28% write posts
And when I say “likes”, I mean, really, really with a big red cherry on top:
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TAGS: blogs, chocolate, women and blogging
Update - WVU President Mike Garrison Emails Employees »
Posted on April 28th, 2008 by Justin Seibert in Business Blogging, Email Marketing, Search Engine Reputation Management, Web Credibility | 2 Comments
In the last post, I talked about ways to respond to a pr crisis. In fairness that he is responding to the crisis with a statement - and using email to do it! although nothing further on his blog so far - I wanted to post an email WVU President Mike Garrison just forwarded to WVU employees (MOUNTAINEER E-NEWS). Full text follows:
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TAGS: Gerald Lang, Hether Bresch, Joe Manchin, Mike Garrison, Mylan, Stephen Sears, WVU MBA program
Extreme Online Reputation Management: WVU, Mylan, & Governor’s Office Edition »
Posted on April 28th, 2008 by Justin Seibert in Business Blogging, Local News, Local Search, Paid Search, SEO, Search Engine Reputation Management, Social Media, Web Credibility | 3 Comments
In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In it, I will go over the premise and some recommendations for online reputation management. The last time I spoke about that publicly was at the Online Marketing: Innovations that Work marketing conference in Southpointe, PA when I delivered They Said What? Protect Your Reputation with Search Engine Marketing.
I really want to do a post on the subject - if only there were some really big public scandal involving reputations being changed on the internet that involved West Virginia and the Pittsburgh, PA area. Hmmm. Let’s see. [shuffles through piles of old newspapers by desk - who needs the internet?]
Oh that’s right - how about Heather Bresch? Do a search on her name, particularly a news search, and see what you come up with. For those readers either too lazy to do the search or too enthralled with my hypnotic musings (read: put you in a catatonic state), it comes down to the following:
Ms. Bresch was promoted to Chief Operating Officer of Mylan, Incorporated in October 2007. In doing some fact checking for the Pittsburgh Post-Gazette, a reporter named Patricia Sabatini called West Virginia University to verify that Ms. Bresch had received her Masters of Business Administration there. WVU could not find any record of it.
The pieces of information that have the makings of a good scandal, but may or may not actually mean anything include: Ms. Bresch is the daughter of Governor Joe Manchin; she has previous dealings with WVU President Mike Garrison; and Mylan’s head is WVU’s largest benefactor.
Fast forward two seasons.
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TAGS: Heather Bresch, Joe Manchin, MBA scandal, Mike Garrison, Mylan, online reputation management, Patricia Sabatini, pr crisis, Search Engine Reputation Management, WVU
This Particular Blog Entry is Really, Really Neat »
Posted on April 24th, 2008 by Derrick McKee in Business Blogging, Internet, Online Marketing, Social Media | 3 Comments
The esteemed Sir Paul Woodhouse (I knighted him the other day with the office ketchup bottle) and I were having a conversation seconds ago while the big boss-man was on the phone (he runs a tight, AIM-only ship here at DirectOM thanks to Paul’s cockeyed accent). Continue reading →
There Were Three in the Bed and the Little One Said….. »
Posted on April 22nd, 2008 by Paul Woodhouse in PPC, Paid Search, Search Engines | 1 Comment
It’s happened again.
I’m sure I’ve bored you previously with some of my wife’s dream tales, but I don’t know whether I’ve mentioned that I also wind up in her dream dog house.
Most guys’ lives are tense enough with their better half’s incessant suspicions as to whatever particular reason they have for being particularly suspicious without coming a cropper during her sleep.
The other morning, I was sat checking my emails waiting for Steph to hurry up with my caffeine explosion, when she sidled over, scowled at me and plainly accused me of cheating on her in one of dreams during the night.
No “Good Morning, sweetheart” or anything remotely friendly beforehand, just a straight out accusation of sleep-induced witnessed adultery. I didn’t help matters by grinning smugly as she divulged certain details - especially considering I obviously had it going on in her dream due to me exiting a ‘van full of girls’ (or would that be exciting?).
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TAGS: google, hd dvd, microsoft, PPC, yahoo
Yahoo! Scraps Minimum Keyword Bid »
Posted on April 18th, 2008 by Paul Woodhouse in PPC, Paid Search | 1 Comment
You remember that Yahoo! PPC breaking news we broke back in December, do you not? You know, when we got secret inside word of them scrapping minimum keyword bids. And by secret inside word I’m referring to an email we received.
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TAGS: minimum keyword bid, PPC, yahoo
A 1.0, and a 2.0, and a 3.0 - The Semantics of a Clever Web »
Posted on April 15th, 2008 by Paul Woodhouse in SEO, Search Engines, Social Media | Leave A Comment
View of Pendle Hill overlooking Nelson from outside my local pub.
This past week I’ve been unceremoniously reminded on more than one occasion of my old stomping ground via the medium of TV. I’m originally from a place called Nelson, which is in the borough of Pendle that sits next to Burnley. Not everybody has necessarily heard of Nelson in the UK, so Burnley, which they have, is used as its geographical surrogate. Over here, there’s very little point mentioning either, so it makes sense to use the mighty Manchester to explain my roots - even though I would never claim to come from there.
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TAGS: semantic web, web 2.0, web 3.0
Google Billing Problems: Phishing Scam »
Posted on April 3rd, 2008 by Justin Seibert in DOM News, Email Marketing, Slightly Off-Topic | Leave A Comment
Hi all. I normally don’t write about these because they happen all the time, but I’ve had a client and a colleague both email me in the last two days regarding the same issue. Consider this my public service announcement for the year.
If you receive an email from Google that says “Account Reactivation” or “Update Your Billing Information” or anything along those lines, DO NOT CLICK ON ANY OF THE LINKS. It is a scam.
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TAGS: account reactivation, email scams, google adwords, phishing, update your billing information
Marketing Series Coming to a (WV) City Near You »
Posted on April 2nd, 2008 by Justin Seibert in Business Blogging, DOM News, Local News, Search Engine Reputation Management, Social Media | Leave A Comment
Alright - time for some news about something I’ve wanted to talk about for awhile, but was kind of “embargoed” against doing so.
For those of you not aware of the term “embargo,” I can empathize. The first time I sent out a press release, I had no idea what I was doing. More often than not in life, I have learned via trial by fire, which makes for a toasty, charred backside. By dumb luck, persistence, or some combination, I got an actual editor from a real publication (Time?) on the phone. I explained to her that we had a press release coming out and I wanted to give her early notice, but that they could not yet print anything. She said, “You mean it’s embargoed?”
Well, I had two choices: 1. bs my way through it. This probably could have easily been done, since her tone clearly indicated an affirmative response was appropriate. Or 2. say “huh?”, tip my head to the side, and let her hear the rocks fall out and hit the floor. Continue reading →
TAGS: embarrassing stories, joining the conversation, next generation marketing, press release embargo, Search Engine Reputation Management, wheeling, wv marketing
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