The Direct Online Marketing™ Blog

Are Online Banners Considered Paid Search? »
Posted on September 2nd, 2010 by Justin Seibert in Google Adwords, Paid Search | Leave A Comment

Just a quick update today from the From the Analytics Files, where someone asked, “Are online banners considered paid search?”  It’s an interesting question and if someone is googling that question, others are probably wondering the same thing.  The quick answer is “not really,” but if you’re interested in a more complete answer, continue on after the jump.

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TAGS: Analytics, banner advertising, contextual advertising, Google AdWords Display Network, search arbitrage

Yahoo! Search Marketing Ambassador Program Discontinued »
Posted on September 1st, 2010 by Justin Seibert in Google Adwords, Microsoft adCenter, Paid Search, Yahoo Search Marketing | 4 Comments

Kind of a sad day here at West Virginia’s search engine marketing headquarters.  I received this email last night from Yahoo!:

Dear Ambassador,

As a result of Yahoo!’s upcoming transition to Microsoft Advertising adCenter’s search platform, we will be discontinuing the Yahoo! Ambassador Program effective September 30, 2010.

Based on our current plans, after September 30, 2010, we will no longer accept new advertisers for Yahoo! Sponsored Search.

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TAGS: goto.com, jerry yang, overture, search engine rap battle, yahoo search marketing ambassador

Reply to Reviews in Google Places »
Posted on August 9th, 2010 by Paul Woodhouse in Google - SEO, Local Search | 1 Comment

If I had a penny for every time I mentioned to somebody that they ought to respond to reviews or comments wherever they may appear I reckon I’d have close to 76p. I’d probably have another 73p every time they said they don’t want to.

I have some sympathy with business owners and their pained expressions when you tell them they have no control over what is said about them online and that they must involve themselves in conversations – good or bad – mentioning them.

That’s just the nature of the beast.
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TAGS: google places, online customer reviews

Bing & Yahoo! Transitioning in a Tree »
Posted on July 23rd, 2010 by Paul Woodhouse in Search Engines | Leave A Comment

Are you ready? Did you know? Do you care?

….about the Yahoo! and Microsoft Search Alliance. Yes, the time is nearly upon us as pointed out by the following email:

Organic Search Transition:
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TAGS: bing, yahoo

The Decision Engine, Twitter Search & Trying to Find a Non-Charred LeBron Jersey »
Posted on July 9th, 2010 by Paul Woodhouse in Search Engines | Leave A Comment

Nobody, I mean nobody, does sporting soap opera quite like you Americans.

That whole LeBronathon last night had it all: the egocentric sporting superstar talking of himself in the third person; cities (well bars (ok, a bar) within various cities) waiting for his decision; the superstar’s hometown humiliated; residents of hometown burning superstar’s jersey; owner of superstar’s team going ballistic via emails written in Comic Sans – and this is just the start of it.

I’m obviously just a limey import that happens to reside in a Cleveland suburb, and couldn’t really give a hoot about hoops, but as a sports fan this was/is one sorry episode to witness.
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TAGS: bing, decision engine, lebron, twitter search

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