The Direct Online Marketing™ Blog

Stop Press! (Release Optimization for SEO) »
Posted on June 12th, 2009 by Paul Woodhouse in Press Release Optimization | 2 Comments

Target an Optimized Press Release Globally

All SEO is PR is one thing, but all PR is SEO?

I suppose that’s another thing entirely that various PR practitioners can thrash out at their leisure.

But there’s no doubt that when it comes to sandwiching the two together, the Optimized Press Release is quite an impressive way for anybody to get their message in front of the right people and more than you would were it not optimized in the first place.

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TAGS: optimized press release, seo pr

Generic Top-Level Domains (gTLD), Marketing & SEO »
Posted on June 10th, 2009 by Paul Woodhouse in SEO | Leave A Comment

Wise Old Sage

The oddest bit of advice I ever received in both its obviousness and insipidness came as a teenager from my then 2nd team cricket skipper. The guy was known as a bit of a hard taskmaster as opposed to a man manager, so being taken to one side for sage counsel was unheard of. He came from the finishing school of hard knocks where boys became men.
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TAGS: gTLD domains, ICANN, seo domain

Learn How to Search - It’s on for Young and Old. »
Posted on May 20th, 2009 by Paul Woodhouse in Search Engines | Leave A Comment

Back in February, Hitwise released a report highlighting a 20% increase in 8 word keyword searches over the previous year and that searches containing 5 keywords or more had increased by 9%. In the same period, 1-4 word search queries were down 2%.

Oh I know how you love your stats late of a Wednesday.
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TAGS: how to search, seaech lesson plans, searching tips

How Customers Tend to be More Right if They’re Ex-Cops »
Posted on May 6th, 2009 by Paul Woodhouse in SEO | Leave A Comment

Clients come in many a shade. While we’d all love to be given free reign and an open checkbook to play around with a site to see what works, that very rarely, if ever, happens.

It’s also fairly rare to find a client who has a budget, but gives you free reign to do as you see fit to generate the end result. Granted, this increases the more you prove yourself over an extended period, but it’s still quite infrequent.

The other evening I shared a pint with an unhappy CEO currently with an SEM company contracted to perform SEO duties for his ecommerce site. This CEO had more than your average sprinkling of SEO nous, but didn’t consider himself an expert by any means. There’s always the potential for the rutting of the alpha male SEO stag when you have clients with SEO knowledge (a little of it being a dangerous thing and all that).

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TAGS: ecommerce, keywords, SEM, SEO

How to Optimize a PDF for SEO Purposes »
Posted on April 21st, 2009 by Justin Seibert in Google - SEO, SEO | 1 Comment

It used to be that search engine optimization types viewed Adobe products the same way a vampire regarded sunlight.  Thanks to some well-publicized lawsuits resulting from public displays of spontaneous combustion*, Adobe eventually changed its tune, much like Taco Bell with self-locking bathroom doors.  Now the two groups are peanut butter and jelly.

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TAGS: Adobe Flash and search engines, Google Adwords, optimizing pdf, spontaneous combustion, Susan Boyle, Taco Bell

Old Gimmers Sink Their Gums into Twitter »
Posted on April 8th, 2009 by Paul Woodhouse in Social Media | 5 Comments

There are times I hate social media. It’s never the tool itself but the ravenous tugging at the cool tool-du-jour’s carcass by the various vultures surrounding it.

Twitter is one such carcass – a fleshy one, but it’s still being picked over nonetheless.

Some awful twaddle is being talked about Twitter, but when I saw this headline in The Guardian this morning I didn’t know whether to hurl or hurl my monitor.
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TAGS: comscore, twitscoop, twitter, twitter revolution

Business Blogging: Be a Local Vocal Yokel. »
Posted on March 20th, 2009 by Paul Woodhouse in Business Blogging | 2 Comments

You’d think that without cable TV and an over-the-air antenna that only manages to pick up a desperately fuzzy local Fox station but a decent HD ABC, our household had an ideological position against lowest common denominator television.

Far from it – we just get the lowest common denominator TV that we want, when we want it.

With PlayOn we have streaming Hulu to our TV via Xbox and with a UK VPN service we can get live UK TV plus as much catch-up as you’d want via any computer and streamed through our Xbox extender.

The only live American TV that ever gets an airing is that there American Idol.

It’s the wife, honest.

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TAGS: Business Blogging, business blogs, Local Search

SES New York: Speaking at Blogging for Business Session (Take 2) »
Posted on March 11th, 2009 by Paul Woodhouse in Business Blogging | 3 Comments

I never got round to filling you in as to what went down at SES Chicago, did I?

Not that you remember nor care I suppose.
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TAGS: blogging, internet marketing speakers, jennifer evans laycock, lee odden, michael gray, search marketing speakers, ses chicago 2008, ses new york 2009, ses ny

We’re Hiring: Paid Search Marketing Openings »
Posted on March 6th, 2009 by Justin Seibert in DOM News, Paid Search | Leave A Comment

I’m excited to announce that Direct Online Marketing™ is hiring right now in the paid search marketing (pay per click) fields.  Since we’re hiring, you know that means we’re up to our eyeballs in work, so this post is going to be short and sweet unlike the majority of stuff that Paul and I churn out and that I have waiting in the drafts folder to be finished.

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TAGS: PA, pay per click careers, pittsburgh, search marketing jobs, wheeling, WV

Why Linking Out is a Bobby Jindal No-Brainer »
Posted on March 2nd, 2009 by Paul Woodhouse in Google - SEO, Link Building | 2 Comments

Obviously there are a few things that rankle when it comes to visiting a Website. In particular, the old blood pressure bubbles a couple of degrees higher when, on clicking on a link relating to a given third party service or product, it takes you to the category or tag on that site relating to that product or service. I’m not talking about companies who link to products or services on their business Websites, but places that are talking or reviewing third party services.

Somewhere like Engadget or your average online news outfit.

The problem is they’ll link any mention of an iPhone to their category or tag page about iPhones. As much as I’m interested in Engadget’s particular take on the particular service, I still want to be taken to the Web page of the service they happen to be talking about.
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TAGS: linking out

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