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Are Online Banners Considered Paid Search? »
Posted on September 2nd, 2010 by Justin Seibert in Google Adwords, Paid Search | Leave A Comment

Just a quick update today from the From the Analytics Files, where someone asked, “Are online banners considered paid search?”  It’s an interesting question and if someone is googling that question, others are probably wondering the same thing.  The quick answer is “not really,” but if you’re interested in a more complete answer, continue on after the jump.

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Yahoo! Search Marketing Ambassador Program Discontinued »
Posted on September 1st, 2010 by Justin Seibert in Google Adwords, Microsoft adCenter, Paid Search, Yahoo Search Marketing | 4 Comments

Kind of a sad day here at West Virginia’s search engine marketing headquarters.  I received this email last night from Yahoo!:

Dear Ambassador,

As a result of Yahoo!’s upcoming transition to Microsoft Advertising adCenter’s search platform, we will be discontinuing the Yahoo! Ambassador Program effective September 30, 2010.

Based on our current plans, after September 30, 2010, we will no longer accept new advertisers for Yahoo! Sponsored Search.

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Happy Birthday, America »
Posted on July 3rd, 2010 by Justin Seibert in DOM News | 1 Comment

Just a quick update to let everyone know we’ll be shutting down the super mega West Virginia SEO office o’ fun on Monday, July 5th to give a long weekend to our employees and families.  Heck, we’re going to even shut down the Cleveland office and let the Brits enjoy the day as well.  Everyone should get to say happy birthday to the United States.

May you have a great bbq-ing, star ball-shooting, corn hole-playing*, rip-roaring good time this weekend.  Just be sure to come back with all your fingers.

Happy Independence Day, everyone.

* Or ladder ball or horseshoes, or croquet, or lawn darts, or bocce, or badminton, or whatever your favorite lawn game happens to be.  If you’ve got a favorite, put it in the comments.

Prepping for Yahoo! Microsoft Wonder Twins Search Alliance »
Posted on July 1st, 2010 by Justin Seibert in Microsoft adCenter, Paid Search, Search Engines, Yahoo Search Marketing | 1 Comment

As we prepare for the Yahoo! Microsoft Search Alliance when these two superheros say, “Wonder Twins Activate: Form of Chinese-Friendly Google,” we here at Direct Online Marketing can’t help but shed a few tears.  We may never have another chance to watch the Search Engine Rap Battle again.

But the real question: are you prepared?  Pick your position out of one of the following 3 scenarios ranked in order of least work to most work to learn what you need to know.
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Lightning Fast: Reason #68 Why We Love PPC »
Posted on June 30th, 2010 by Justin Seibert in DOM News, Google Adwords, Paid Search, Search Engine Reputation Management, Search Engines | 2 Comments

Yesterday we received a pretty fun call from one of our clients who is the market leader in their field.  Not involving an uncommon situation, but definitely providing a nice break to the day that got our paid search team amped.

A pretty huge corporation ate up a quasi-competitor.  They put out a press release and got pretty decent coverage among blogs and more traditional news organizations.  They wanted to show up on searches by people who had heard the news and wanted to learn more.  No sweat sayeth we, but we posed a question:

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