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Author Archive
The Dangers of Content Matching: Robert Kiyosaki »
Posted on August 29th, 2008 by Justin Seibert in PPC, Paid Search, Search Engine Reputation Management, Web Credibility | Leave A Comment
One of my former hockey teammates from Vanderbilt also ended up in the internet marketing realm. Today, Jotham McCauley sent me something I found too funny. By the way, if you’re looking for bubble hockey games or anything related to stand up arcade games like foosball, for now, for your customer’s sake, for your daughter’s sake, ya might wanna think about buying a quality product from Gold Star Games.
Here’s your Highlights exercise for the day. Tell me what’s wrong with this picture (after the jump).
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TAGS: bubble hockey, charybdis and scylla, content matching, content targeting, Paid Search, turtle wax, Vanderbilt, WVU
ALT - Not Knowing these 3 Letters could Cost You $6 Million »
Posted on August 29th, 2008 by Justin Seibert in E-commerce, Government Marketing, Internet, SEO, Web Development | 2 Comments
I’m a frugal person. I used to say cheap, but I know a business owner who reuses his own dental floss - now that’s cheap and probably unsanitary. So when I see a company pay a $6 million settlement for not knowing - or caring - about the most basic of search engine optimization (SEO) functions, I choke on my Cap’n Crunch.
The target company who raised the ire of the plaintiff in this case?
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TAGS: ada web development, alt tags, americans with disabilities act, happy gilmore, search engine optmization, seo schol, sigma epsilon omega, Target
My Re-Gift to the World: Help A Reporter Out (HARO) »
Posted on August 18th, 2008 by Justin Seibert in Slightly Off-Topic | 1 Comment
You know what’s really awesome? When someone does all the hard work on something and then you can pass along that information and look like the good guy.
Enter Peter Shankman’s Help a Reporter Out (HARO). Or more accurately, enter me talking about HARO.
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TAGS: boston tea party, help a reporter out, peter shankman, rss in plain english, search engine strategies, zombies
Blogs are Crap - More Fallout from the WVU eMBA Scandal »
Posted on August 12th, 2008 by Justin Seibert in Business Blogging, DOM News, Government Marketing, Internet, Local News, Local Search, Search Engine Reputation Management, Web Credibility | 5 Comments
Rarely do I literally stop everything I’m doing to read an article. Or post a comment. Or write a blog. I hit the trifecta today.
Just when I thought I had said all I could say about the WVU eMBA scandal from an online reputation management perspective, I was sent a link to this article:
Interim WVU president has big goals — but don’t count on him blogging
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TAGS: banging head on desk, blogs vs. main stream media, charleston daily mail, Heather Bresch, Mike Garrison, naked supermodels, next generation marketing, online reputation management, peter magrath, sabremetrics, twitter, unicorns, WVU emba degree, wvu president, wvu scandal
On Cuil and Search Engine Reputation Management »
Posted on July 28th, 2008 by Justin Seibert in Search Engine Reputation Management, Search Engines, Web Credibility | Leave A Comment
Rule #1 for true search engine reputation management:
If you’re going to get major press for your new search engine, which is supposed to take on Google, either make sure it works or don’t put it out there for people to play with. There’s, “hey we’re still working out the bugs - we appreciate your feedback” and then there’s cuil. It’s pronounced “werth-les.”
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TAGS: cuil, google, leftvsright.com, new search engines, Search Engine Reputation Management, searchme.com
Ego Keywords: at What Cost? »
Posted on July 28th, 2008 by Justin Seibert in PPC, Paid Search, SEM, SEO, Search Engines | 4 Comments
You have keywords you absolutely HAVE to rank for. Admit it. They may be your company name, your name, a very vague, and broad subject related to your industry, or something absolutely arcane that no one searches for.
Occasionally these terms matter enough that you absolutely need to own them, often you do really need to have some sort of presence for them, and probably more often than not they really don’t matter at all*. So how do you know?
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TAGS: AOL, baseball, ego keywords, Joe Posnanski, Murray Chass, paid search budgets, SEO, wiggles
If I Sold Cell Phones…On Dropping your Blackberry in the Toilet »
Posted on July 22nd, 2008 by Justin Seibert in Business Blogging, SEO, Social Media | 5 Comments
I often make analogies to flushing things down the toilet. Often times those analogies are about money, so that’s how I know I’ve gotten old. That and when younger employees like Derrick call me old. 
Well, I went and darn near did flush something down the toilet this week. You see, I read in my Blackberry manual this week that it’s best to wash regularly for optimal performance, so I threw it in the toilet while giving my kids a bath. Then I went back and re-read the manual. Turns out it actually said, “never submerge me, you goofball”. You can see why I got confused though.
My cell phone is now dead and I am going through withdrawals worse than when they stopped showing Charles in Charge reruns.
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TAGS: blackberry addiction, forums, Lincoln memorial, long-tail keywords, made for adsense, ut fans, Washington DC
Federal Government Blogs & the Myth of Control »
Posted on July 1st, 2008 by Justin Seibert in Business Blogging, Government Marketing, Search Engine Reputation Management | 5 Comments
Blog discussions with marketing friends of mine like Skip Lineberg often end up with us trading war stories about potential clients. They’re intrigued with blogging, but don’t want to allow comments and “lose control.” There are many reasons not to start a blog (having a time constraint comes immediately to mind), but that fear is not one of them.
Friends, you’ve already lost control.
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TAGS: commenting policies, government blogs, join the conversation, myth of control, negative comments, online reputation management, TSA, two chances to make a first impression
On Word-of-Mouth, Online Recruiting & Measuring Web Site Stats »
Posted on June 27th, 2008 by Justin Seibert in Business Blogging, DOM News, Local News, Online Marketing, Web Development | 4 Comments
Rarely do I talk about our clients and their campaigns in this space. That silence is purposeful for a lot of reasons, chief of which is that often I’m not allowed to speak about their campaigns. Not so today. We launched a new site job recruiting site for the Northern Panhandle of West Virginia and Upper Ohio Valley Tuesday and there are 2 powerful points you can take away from this post, which you can use to improve your marketing today.
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TAGS: online recruiting, TakeMeHomeOhioValley.com, the mom network, viral marketing, Web analytics, Web site statistics, word-of-mouth, WV careers
Marketing a State - Online Reputation Management for West Virginia »
Posted on June 20th, 2008 by Justin Seibert in Business Blogging, Local News, Marketing, Online Marketing, Search Engine Reputation Management, Web Credibility | 21 Comments
Fans of the old Rocky & Bullwinkle cartoon will remember when they told you to tune in next week. They would always end “Don’t miss tomorrow’s exciting episode…[Bullwinkle's Ride or Goodbye, Dollink].” Always two titles. The alternative title for this post would be “Growing Young Professional Class in WV…Now How do We Let Folks Know about It?”
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TAGS: abetterwestvirginia, Generation West Virginia, marketing West Virginia, online reputation management, ovconnect, West Virginia Day
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