Google Now In Legitimate Trouble over Trademarks
Recently I was able to get my hands on the Rosetta Stone LTD v. Google, Incorporated ruling from the U.S. 4th Circuit Court of Appeals. If you can get through the legalese and have an interest in paid search, it’s fascinating – particularly because it could have huge implications on [...]
2 Free Tickets to Tonight’s Wheeling Symphony Event
A little (lot?) off topic today, but we have two free tickets for the Wheeling Symphony event tonight and will be giving them away to the first person who responds here on Found, or on any of our social media properties: Facebook Twitter* LinkedIn Google+ YouTube** * That twitter account [...]
TripAdvisor Astroturfing Hand Slapping
One of my favorite topics when it comes to review sites is astroturfing.* What is Astroturfing? If you’re not familiar, astroturfing is when you write fake reviews for a company – either positive reviews for your own, or negative ones for a competitor. The term came about because you’re faking [...]
New Hampshire Republican Primary: A Look at Candidate AdWords Campaigns
With all the news coverage of the Iowa primary yesterday, I thought I’d pull up and share some very quick information about how Republican candidates are using Google AdWords (as a proxy for search engine marketing and internet marketing in general) right now in the next stop on the trail: [...]
Happy New Year
Just a quick thank you to all of the Direct Online Marketing™ clients, employees, vendors, partners, and everyone else who made our fifth full year in business a success. We hope you’ve learned information to make you more money in your business to buy you security or other necessities and [...]
Creative Ways to Use Retargeting
We haven’t talked a lot about retargeting on the Found blog, which is kind of silly given how much we use it in our client campaigns, so allow me to right the wrong with a quick post. What Is Retargeting? Before we get into some of the neat ways people [...]
Thank You Veterans!
As we do every time this year, all of us here at Direct Online Marketing would like to say thank you to all those who are serving and have served in defense of our country. If you haven’t seen this before, here’s just a tremendous video well worth your time. [...]
Google+ Pages are Here for Businesses!
After waiting and one major false start, I’m pleased to announce that Google+ Pages are here. It was announced earlier today on the Google Blog (h/t Pat Strader) and they’ve been rolling out permissions apparently throughout the day. So if you’re trying to sign up and you’re not able to [...]
Navigation Menus on Landing Pages: Still Not a Good Idea
It’s funny what surprises you what objections you get with clients and prospective clients, especially after you’ve been doing it for awhile (I’ve been in search engine marketing 10 years and founded this agency more than 5 years ago). One question/objection I get surprisingly often is in regards to doing [...]
Want to Hang Yourself? Twitter Says, “Go for It!”
About a month ago, we were alerted to a tweet by one of our clients of a man who threatened to kill himself. While we were all fairly sure he was someone who tweeted something rashly and was not actually suicidal, I didn’t want to take the chance, sitting around [...]
How to Add LinkedIn Company Updates
If you’re an admin of a LinkedIn page, you likely received an email this morning announcing the ability to add company status updates just like you can for your personal profile: Engage Your Audience with Company Status UpdatesHi Justin,LinkedIn is excited to announce a powerful new feature for Company Pages—”Status [...]
Facebook Reviews Link Going Away on Halloween
When I logged into our facebook page today, I saw a message saying facebook recommendations reviews were going away: “That was quick,” I thought to myself. Facebook forced recommendations in the upper right hand corner of business pages only back in July. I was guessing they just received a lot [...]
Google AdWords to Start Re-reviewing Old, Paused Ads
Quick update this morning. Last night Google AdWords announced that it’s going to start re-reviewing all paused ads in your account, putting them through the same ad approval process as your active ads. The process begins September 6. What Does this Mean for My Account? Well, in the immediate, it [...]
Free Google AdWords Audit
