Twitter Keyword Advertising is Here
Our twitter advertising reps told us a big announcement was coming this week. And while that type of lead up can create major disappointment with even a decent pay-off*, they did not disappoint. * It’s kind of like when you have huge expectations for a movie, which makes it almost [...]
Why You Need to Sign Up for a Twitter Ads Account NOW
…or Full Targeting for Self Service Twitter Accounts if you’re into the Rocky & Bullwinkle alternate title thing. If you’re following me on twitter, you would have noticed I used the word “holla” last night. Not only that, but I misspelled it with extra a’s and put it in all caps. [...]
Facebook Stalking: Site Retargeting on Facebook is a Reality
Toward the end of last year, facebook opened up the possibility of site retargeting through its ads. And you thought based on the first part of the title I was going to talk about the new facebook graph launched publicly last week. A quick primer on retargeting: retargeting is cookie-based [...]
What Has SEODog and was Named a Microsoft Preferred Agency?
This search agency, of course! Update: We’re pleased to announce that Direct Online Marketing™ is one of just 17 search agencies worldwide to be named a Microsoft Advertising Preferred Agency Bing Ads Preferred Agency through their Accredited Professionals program. This is the equivalent of the Google AdWords Certified Partner program [...]
Twitter Ads Just Got a Lot More Interesting…
…because they’re offering interest targeting. See what I did there? I’ll give you a second to compose yourself. We haven’t talked about twitter advertising a whole lot here on Found, so let’s give a quick background on the basics. Or you can go more in depth in learning about twitter [...]
Happy Birthday, America!
Just a quick note to let everyone know that we’ll be closed for the 4th of July holiday tomorrow so our staff can celebrate America’s birth with our friends and families. We’re open all day today, though, and will be open Thursday and Friday. No Found Video Recap on this [...]
Early Review of Google AdWords Mobile App Ads
Google recently announced that it was offering advertising on mobile apps through AdWords, something made possible by integrating an earlier purchase of AdMob into the AdWords interface. You can now have ads served up on apps throughout both Android and Apple apps, something you couldn’t do through AdWords before, instead [...]
Google Now In Legitimate Trouble over Trademarks
Recently I was able to get my hands on the Rosetta Stone LTD v. Google, Incorporated ruling from the U.S. 4th Circuit Court of Appeals. If you can get through the legalese and have an interest in paid search, it’s fascinating – particularly because it could have huge implications on [...]
2 Free Tickets to Tonight’s Wheeling Symphony Event
A little (lot?) off topic today, but we have two free tickets for the Wheeling Symphony event tonight and will be giving them away to the first person who responds here on Found, or on any of our social media properties: Facebook Twitter* LinkedIn Google+ YouTube** * That twitter account [...]
TripAdvisor Astroturfing Hand Slapping
One of my favorite topics when it comes to review sites is astroturfing.* What is Astroturfing? If you’re not familiar, astroturfing is when you write fake reviews for a company – either positive reviews for your own, or negative ones for a competitor. The term came about because you’re faking [...]
New Hampshire Republican Primary: A Look at Candidate AdWords Campaigns
With all the news coverage of the Iowa primary yesterday, I thought I’d pull up and share some very quick information about how Republican candidates are using Google AdWords (as a proxy for search engine marketing and internet marketing in general) right now in the next stop on the trail: [...]
Happy New Year
Just a quick thank you to all of the Direct Online Marketing™ clients, employees, vendors, partners, and everyone else who made our fifth full year in business a success. We hope you’ve learned information to make you more money in your business to buy you security or other necessities and [...]
Creative Ways to Use Retargeting
We haven’t talked a lot about retargeting on the Found blog, which is kind of silly given how much we use it in our client campaigns, so allow me to right the wrong with a quick post. What Is Retargeting? Before we get into some of the neat ways people [...]
FOUND! GOOGLE ADWORDS AUDIT
