More Analytics: The LinkedIn Follower Statistics Section
We already have analytics for search and advertising, YouTube, and Facebook, so it makes sense that LinkedIn would develop their own on-site dashboard that displays follower statistics. Along with basic data like number of followers, total impressions, and updates, LinkedIn provides more specific follower demographics, including seniority, industry, region, company [...]
A Google Social Analytics Summary + the New Backlinks Report
One new feature in Google Analytics that I have enjoyed exploring lately is Social. Its main purpose is to measure your social impact across different networks and channels. You can also monitor the performance of your social pages and profiles and identify what specific content is performing well through social [...]
Are You Using YouTube Analytics Yet?
Last time, I highlighted the recent changes YouTube made to channels, so I thought I’d continue the theme with information about YouTube Analytics. Those of you who used YouTube Insight are probably already aware that it became YouTube Analytics back in November of 2011. However, if you never got the [...]
Should You Bid on Competitor Brand Terms?
Let me start off by writing I’m not going to give you a simple “yes” or “no” answer to the title question because there isn’t one. Instead, let’s take repair our chopper Zen-style and discuss what you need to know to make the decision. The Basics of Advertising on Competitor [...]
Germany: Prostitution Legal, Google Analytics Not
So just days after adding Google Analytics to a prospective German client’s site, I see this article entitled Google Analytics Targeted by Data Protection Officials: German web companies could face hefty fines for using Google’s online metrics service after data protection officials broke off talks with the US internet giant [...]
How to Set Up Goals in Google Analytics (with Screenshots)
From the basic, but important (and if you haven’t done it already, urgent) file, we thought it would be good to walk you through how to set up goals in Google Analytics. If you’re pretty good with measuring your Web traffic already, certainly you’ve already done this. But for everyone [...]
6 Must-Adds to Facebook Pages: My Holiday Wishlist
February 10 Update: Even more points crossed off – see below. With the holidays upon us, I figured it was time to reach out to jolly old St. Zuck (Mark Markle sounded a little too Funky Bunch-ish) with my facebook pages wish list on behalf of business owners. I don’t [...]
Learn How Potential Customers Act OFF Your Site: Google Places
For those of you not currently using Google Places, we wanted to give you one more reason why you should reconsider. No, this isn’t about Hotpot (which might gain more friggin’ adoption if they would let it work on mobile phones besides Droid), Tags, the new floating map configuration, or [...]
Goals are Your Friend in Google Analytics (Unlike France in the World Cup)
Update: USA! USA! USA! Update 2: England advances, putting both official DOM rooting interests through to the next round. Since the television down here in Wheeling is on the USA game and the one in Cleveland is focused on the Three Lions*, I couldn’t resist making a World Cup reference [...]
FOUND! GOOGLE ADWORDS AUDIT
