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Business Blogging
The Perfect Meal for Women: Chocolate Covered Blogs »
Posted on May 9th, 2008 by Justin Seibert in Business Blogging | 4 Comments
This cracked me up when I received notice of it in my inbox this morning (courtesy of mediapost) and I’m not sure why.
According to a new survey, the fairer sex really likes blogging:
- 53% of online women across age groups read blogs
- 37% comment
- 28% write posts
And when I say “likes”, I mean, really, really with a big red cherry on top:
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TAGS: blogs, chocolate, women and blogging
Update - WVU President Mike Garrison Emails Employees »
Posted on April 28th, 2008 by Justin Seibert in Business Blogging, Email Marketing, Search Engine Reputation Management, Web Credibility | 3 Comments
In the last post, I talked about ways to respond to a pr crisis. In fairness that he is responding to the crisis with a statement - and using email to do it! although nothing further on his blog so far - I wanted to post an email WVU President Mike Garrison just forwarded to WVU employees (MOUNTAINEER E-NEWS). Full text follows:
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TAGS: Gerald Lang, Hether Bresch, Joe Manchin, Mike Garrison, Mylan, Stephen Sears, WVU MBA program
Extreme Online Reputation Management: WVU, Mylan, & Governor’s Office Edition »
Posted on April 28th, 2008 by Justin Seibert in Business Blogging, Local News, Local Search, Paid Search, SEO, Search Engine Reputation Management, Social Media, Web Credibility | 3 Comments
In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In it, I will go over the premise and some recommendations for online reputation management. The last time I spoke about that publicly was at the Online Marketing: Innovations that Work marketing conference in Southpointe, PA when I delivered They Said What? Protect Your Reputation with Search Engine Marketing.
I really want to do a post on the subject - if only there were some really big public scandal involving reputations being changed on the internet that involved West Virginia and the Pittsburgh, PA area. Hmmm. Let’s see. [shuffles through piles of old newspapers by desk - who needs the internet?]
Oh that’s right - how about Heather Bresch? Do a search on her name, particularly a news search, and see what you come up with. For those readers either too lazy to do the search or too enthralled with my hypnotic musings (read: put you in a catatonic state), it comes down to the following:
Ms. Bresch was promoted to Chief Operating Officer of Mylan, Incorporated in October 2007. In doing some fact checking for the Pittsburgh Post-Gazette, a reporter named Patricia Sabatini called West Virginia University to verify that Ms. Bresch had received her Masters of Business Administration there. WVU could not find any record of it.
The pieces of information that have the makings of a good scandal, but may or may not actually mean anything include: Ms. Bresch is the daughter of Governor Joe Manchin; she has previous dealings with WVU President Mike Garrison; and Mylan’s head is WVU’s largest benefactor.
Fast forward two seasons.
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TAGS: Heather Bresch, Joe Manchin, MBA scandal, Mike Garrison, Mylan, online reputation management, Patricia Sabatini, pr crisis, Search Engine Reputation Management, WVU
This Particular Blog Entry is Really, Really Neat »
Posted on April 24th, 2008 by Derrick McKee in Business Blogging, Internet, Online Marketing, Social Media | 3 Comments
The esteemed Sir Paul Woodhouse (I knighted him the other day with the office ketchup bottle) and I were having a conversation seconds ago while the big boss-man was on the phone (he runs a tight, AIM-only ship here at DirectOM thanks to Paul’s cockeyed accent). Continue reading →
Marketing Series Coming to a (WV) City Near You »
Posted on April 2nd, 2008 by Justin Seibert in Business Blogging, DOM News, Local News, Search Engine Reputation Management, Social Media | Leave A Comment
Alright - time for some news about something I’ve wanted to talk about for awhile, but was kind of “embargoed” against doing so.
For those of you not aware of the term “embargo,” I can empathize. The first time I sent out a press release, I had no idea what I was doing. More often than not in life, I have learned via trial by fire, which makes for a toasty, charred backside. By dumb luck, persistence, or some combination, I got an actual editor from a real publication (Time?) on the phone. I explained to her that we had a press release coming out and I wanted to give her early notice, but that they could not yet print anything. She said, “You mean it’s embargoed?”
Well, I had two choices: 1. bs my way through it. This probably could have easily been done, since her tone clearly indicated an affirmative response was appropriate. Or 2. say “huh?”, tip my head to the side, and let her hear the rocks fall out and hit the floor. Continue reading →
TAGS: embarrassing stories, joining the conversation, next generation marketing, press release embargo, Search Engine Reputation Management, wheeling, wv marketing
Love, Pain & the Whole Crazy Thing »
Posted on March 27th, 2008 by Derrick McKee in Business Blogging, Internet, SEO, Search Engine Reputation Management | 1 Comment
My esteemed colleague, Mr. Paul Woodhouse, mentioned in his most recent blog that he’s not one to fall in love easily. While that type of cynical temperament is to be expected from a Brit (and a fine Brit he be, as best they come), the same cannot be said of this Celtic lad (a far superior bloodline, if you ask me). I literally fall in love at the drop of a dime.
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TAGS: search engine optimization, Search Engine Reputation Management, SEO, SERM
Eric Ward: Good Guy; Justin Seibert: Giant Jag-Off »
Posted on March 4th, 2008 by Justin Seibert in Business Blogging, Link Building, SEO, Search Engine Reputation Management, Web Credibility | 5 Comments
Mmmm - my size 10 Johnston & Murphy tastes pretty good. Maybe that’s why I try to cram it in there so often. I went almost 2 years without causing a stir and now I can’t go 2 posts without doing something stupid. If I didn’t mind coming off like a meathead, I could probably be a pretty good link baiter.
Yesterday I posted an interview with David Temple about paid search certification and SEO training. In case you don’t want to click back or try to split screen two browser windows, I offered: Continue reading →
TAGS: Eric Ward, justin seibert, Link Building, Search Engine Reputation Management
Blog Your Way to a Footloose and Fancy-Free Flashdance »
Posted on February 25th, 2008 by Paul Woodhouse in Business Blogging | 4 Comments
I’ve no idea what my dearly beloved’s blood alcohol level needs to reach before she hits social critical mass, but she always manages to reach it.
Never in our illustrious history of being together have we ever been to a bar and she not turn into the evening’s social conduit. She’s not one of those types who’s embarrassing, just super social. The only problem is that she always manages to pick on those whose madness borders on the clinical.
Saturday night saw us in Columbus and visiting some biker bar sans bikers. The band were some hideous 80’s throwbacks - not only tune-wise, but also style-wise.
Think Kenny Loggins. Think Emilio Estevez in The Breakfast Club. Think Kevin Bacon in Footloose. Continue reading →
TAGS: blogging voice, blogs, footloose, kenny loggins, landshark
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