DOM News

We’re Hiring: Paid Search Marketing Openings »
Posted on March 6th, 2009 by Justin Seibert in DOM News, Paid Search | Leave A Comment

I’m excited to announce that Direct Online Marketing™ is hiring right now in the paid search marketing (pay per click) fields.  Since we’re hiring, you know that means we’re up to our eyeballs in work, so this post is going to be short and sweet unlike the majority of stuff that Paul and I churn out and that I have waiting in the drafts folder to be finished.

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TAGS: PA, pay per click careers, pittsburgh, search marketing jobs, wheeling, WV

Happy Birthday Seibert »
Posted on January 7th, 2009 by Paul Woodhouse in DOM News | 3 Comments

Yes, it’s Tom Selleck in his birthday suit…

It would be awfully remiss of me not to wish our illustrious leader a very Happy Birthday seeming he spent half an hour dropping hints on Twitter about it last night and my facebook profile has had his name with a gift box next to it for a couple of weeks now - but gifts are so 1980s, unless you’re the one receiving them.

Have a good one.

TAGS: justin seibert

Happy Holidays & an SEO Offer for Non Profits »
Posted on December 22nd, 2008 by Justin Seibert in DOM News, Google - SEO, SEO, Slightly Off-Topic | 1 Comment

As my esteemed Onion colleague Jim Anchower might start out, “Hola, amigos.  I know it’s been a long time since I rapped at ya.”  Things have been extra busy around here in wrapping up the year and setting out plans for our clients for 2009.

Consider this your early holiday smorgasbord because it’s not like you’re not already stuffing your face with goodies, saying “Oh it’s just the holidays; it doesn’t count.”  Wait - you’re not saying that?  It’s just me?  Oh. Onward…

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TAGS: google analytics, happy holidays, jim anchower, ppc training, seo for nonprofits, south park, WVU

Tracking Site Page Importance Via Crawl Cache Dates »
Posted on November 24th, 2008 by Justin Seibert in DOM News, Google - SEO, SEO, Search Engines, The Marketing Experts | 3 Comments

We’ve been thinking about how we can bring more value to our readers on this here internet marketing blog and settled on running an occasional series of guest posts penned by various marketing thought leaders.  This remained filed in our Good Ideas We Feel Like We’re Too Busy to Implement drawer until now.  What finally got me out of my hammock to implement this series was being featured in a post by Donna FontenotSEO Scoop as part of a series meant to spread some love and introduce the search engine marketing community to other and often newer voices.

DazzlinDonna as she is better known on the internets has been involved in this industry for quite some time and really knows her stuff.  I am personally delighted to have Donna kick off our The Marketing Experts series and now present her post on a very specific way you can improve your own search engine optimization efforts (or stay on top of your SEO firm).  — Justin

Over two years ago, way back in September, 2006, Google let us know that they were changing the way they display cache dates for our pages.  Specifically, Vanessa Fox said:

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TAGS: cache dates, crawl rates, dazzlindonna, Google spiders

Google Chicago: The Most Googly in All the Land »
Posted on November 20th, 2008 by Justin Seibert in DOM News, Google Adwords, PPC, Paid Search, Search Engine Reputation Management, Search Engines | 4 Comments

Earlier this week I visited Chicago and met up with our Google agency reps.  Our reps are actually based out of California, but were in town at the same time for other matters, so it afforded us the opportunity to sit down face to face to discuss some new campaigns for a couple clients.

Because Google often dresses in a body suit woven with mystery, secrecy, and opaqueness, I thought I’d share what it’s like inside the Internet Giant, or at least its Windy City ops.

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TAGS: ebay, google chicago, googly, jenga, jim belushi, kim jong il, puppy fur coats

Election Day Paid Search Comparison: How do Obama and McCain Rate? »
Posted on November 4th, 2008 by Justin Seibert in DOM News, Google Adwords, Internet, Microsoft adCenter, PPC, Paid Search, Political Marketing, SEM, Search Engine Reputation Management, Search Engines, Web Credibility, Yahoo Search Marketing | Leave A Comment

Don’t know if you’re aware, but there’s some sort of election thing going on today.  Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post.

With that, let’s take a fairly extensive look into what the candidates are doing today in their paid search campaigns, shall we?

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TAGS: barack obama, john mccain, linky goodness, online political advertising, presidential search strategies, Yahoo! biggest loser

Blogs are Crap - More Fallout from the WVU eMBA Scandal »
Posted on August 12th, 2008 by Justin Seibert in Business Blogging, DOM News, Government Marketing, Internet, Local News, Local Search, Search Engine Reputation Management, Web Credibility | 5 Comments

Rarely do I literally stop everything I’m doing to read an article.  Or post a comment.  Or write a blog.  I hit the trifecta today.

Just when I thought I had said all I could say about the WVU eMBA scandal from an online reputation management perspective, I was sent a link to this article:

Interim WVU president has big goals — but don’t count on him blogging

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TAGS: banging head on desk, blogs vs. main stream media, charleston daily mail, Heather Bresch, Mike Garrison, naked supermodels, next generation marketing, online reputation management, peter magrath, sabremetrics, twitter, unicorns, WVU emba degree, wvu president, wvu scandal

On Word-of-Mouth, Online Recruiting & Measuring Web Site Stats »
Posted on June 27th, 2008 by Justin Seibert in Business Blogging, DOM News, Local News, Online Marketing, Web Development | 5 Comments

Rarely do I talk about our clients and their campaigns in this space. That silence is purposeful for a lot of reasons, chief of which is that often I’m not allowed to speak about their campaigns. Not so today. We launched a new site job recruiting site for the Northern Panhandle of West Virginia and Upper Ohio Valley Tuesday and there are 2 powerful points you can take away from this post, which you can use to improve your marketing today.

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TAGS: online recruiting, TakeMeHomeOhioValley.com, the mom network, viral marketing, Web analytics, Web site statistics, word-of-mouth, WV careers

Governor Manchin Emails State RE: Daughter’s WVU MBA Scandal »
Posted on May 19th, 2008 by Justin Seibert in Business Blogging, DOM News, Email Marketing, Local News, Search Engine Reputation Management, Social Media, Web Credibility | 3 Comments

Alright,

Now I’m convinced the higher ups at WVU and in West Virginia State government are reading my blog and attending our Next Generation Marketing conferences.

I’m not going to go through the whole spiel again, but be aware that this article is written in a non-biased fashion meant to take a deeper look at the Heather Bresch pr crisis from an academic standpoint. Careful readers should be able to learn several ways to combat their own bad press.

For organizations with robust search engine reputation management and online pr crisis response needs, please contact us to discuss your options and develop a plan. We accept checks and all major credit cards and operators are standing by. Plus, call within the next 15 minutes and receive a free genuine ginsu link building plan.

You must understand two things:

1. You cannot bury your head in the sand. The conversation will happen. The question is: do you want to join it?

2. It is a million times easier to respond to pr crises with a proper plan in place before the dynamite goes boom.

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TAGS: Email Marketing, Governor Joe Manchin, Heather Bresch, MBA scandal, online reputation management, richrod, WVU

Google Billing Problems: Phishing Scam »
Posted on April 3rd, 2008 by Justin Seibert in DOM News, Email Marketing, Slightly Off-Topic | Leave A Comment

Hi all. I normally don’t write about these because they happen all the time, but I’ve had a client and a colleague both email me in the last two days regarding the same issue. Consider this my public service announcement for the year.

If you receive an email from Google that says “Account Reactivation” or “Update Your Billing Information” or anything along those lines, DO NOT CLICK ON ANY OF THE LINKS. It is a scam.
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TAGS: account reactivation, email scams, google adwords, phishing, update your billing information

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