|
Google Adwords
Google Facts & Figures Chart »
Posted on March 11th, 2010 by Paul Woodhouse in Google - SEO, Google Adwords, Search Engines | Leave A Comment
Once upon a time there was an iddy-biddy search engine that went by the name of Google. It was run by some of the most cleverest (sic) people in the whole wide world. But, it was the job of the Google to organize everything on the other www. – the world wide web.
As the Web got bigger, Google began to grow. Then it grew some more; and a bit more, until one day they had computers under the ocean and fired trained cartographer monkeys at the moon to make maps of it using only Google turn-by-turn Navigation.
Seriously, it’s all true. Check this infographic timeline out from 1997 onwards:
Continue reading →
TAGS: google facts figures, google timeline chart
Free Google AdWords for One Lucky Small Business »
Posted on January 12th, 2010 by Justin Seibert in DOM News, Google Adwords, Online Marketing | 4 Comments
This Thursday I begin my first regular teaching role at West Liberty University. Not bad for the kid whom the woman in Vanderbilt’s registrar office told he had the 2nd lowest graduating GPA she’d ever seen. Okay, that was my roommate. But you’re still talking about the guy whose brother mockingly nicknamed him “Our Scholar.” Even my dear mother got into the act. While visiting New Orleans one year, my folks noticed a panhandler wearing a Vanderbilt t-shirt. When my father wondered aloud what his major was, my mother quipped “sociology.”
So while it’s somewhat odd to be teaching, I’m excited. I’m also honored that the College of Business approached me to teach their ecommerce course, which they wanted taught by someone with real world experience. Which leads to the title of this post and how you can get you some sweet, gooey, delicious Google AdWords. Num, num, num.
 This Guy's a Professor?
Continue reading →
TAGS: adwords, capitalism, do no evil, free beer, google online marketing challenge, michael moore, skittles-covered-hotcakes, sociology degrees, Vanderbilt
Understanding Local Search from Pittsburgh PA to Pittsbug KS »
Posted on December 16th, 2009 by Justin Seibert in Google - SEO, Google Adwords, Local Search, Microsoft adCenter, SEO, Search Engines, Yahoo Search Marketing | 4 Comments
Many of our clients (and readers) are concerned with getting traffic and buyers from throughout the United States or from all over the world. An increasing number of small businesses, larger locally-based organizations, and huge conglomerates with multiple brick-and-mortar locations are starting to realize just how powerful search engine marketing can be for their local markets.
I think we’ve talked quite a bit about the geo-targeting capabilities of pay per click accounts like Google AdWords (although it bears repeating that you can draw any kind of coverage map you’d like, including picking a 20-mile radius around your physical location). And while the ability to place AdWords ads within local business listings is potentially interesting, that option is still in beta for folks in the San City Twins (San Francisco and San Diego).
What we’ve been somewhat remiss in discussing (at least me, maybe not Paul as much) is local SEO. So, whether you’re looking for a Pittsburgh SEO firm or to rank in Pittsburg, Kansas, this article will explain a bit about how the process works. Many of these same principles work in other countries as well as we’ve used them on clients in the UK and Germany, but let’s focus here on the good ol’ U.S. of A. for simplicity’s sake. Learn more after the jump.
Continue reading →
TAGS: bing local listings, google 7-pack, highlights magazine, legal seo, local business listings, local seo, pittsburgh seo, small business seo, yahoo local listings
Free Google AdWords Audits »
Posted on December 4th, 2009 by Justin Seibert in DOM News, Google Adwords, Microsoft adCenter, PPC, Paid Search, SEM, Search Engines, Yahoo Search Marketing | 6 Comments
Just a quick housekeeping note: we wanted to announce a site we launched offering free Google AdWords audits. Good for Yahoo! Search Marketing and Microsoft adCenter, too, but AdWords seems to be the one most people are interested in since it takes about 2/3 of the market and usually more than that out of an advertiser’s pay per click budget.
It’s pretty low key – no fees, no contract, no obligation. We’ll even sign a Non-Disclosure Agreement. Just give us access to your account and we’ll grade how well you’re doing and give you some tips on how to optimize your paid search accounts for better ROI. And hey – if it turns out you’d like to have us do some work for you, too, well that would just be peachy. 
On that note, I also wanted to point out that you can get varying levels of help on your pay per click accounts based on your needs and budgets.
Continue reading →
TAGS: google adwords, Microsoft adCenter, pay per click management, ppc audits, Yahoo! Search Markeeting
Google Chicago: The Most Googly in All the Land »
Posted on November 20th, 2008 by Justin Seibert in DOM News, Google Adwords, PPC, Paid Search, Search Engine Reputation Management, Search Engines | 6 Comments
Earlier this week I visited Chicago and met up with our Google agency reps. Our reps are actually based out of California, but were in town at the same time for other matters, so it afforded us the opportunity to sit down face to face to discuss some new campaigns for a couple clients.
Because Google often dresses in a body suit woven with mystery, secrecy, and opaqueness, I thought I’d share what it’s like inside the Internet Giant, or at least its Windy City ops.
Continue reading →
TAGS: ebay, google chicago, googly, jenga, jim belushi, kim jong il, puppy fur coats
|
