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Google Adwords


Google Chicago: The Most Googly in All the Land »
Posted on November 20th, 2008 by Justin Seibert in DOM News, Google Adwords, PPC, Paid Search, Search Engine Reputation Management, Search Engines | 4 Comments

Earlier this week I visited Chicago and met up with our Google agency reps.  Our reps are actually based out of California, but were in town at the same time for other matters, so it afforded us the opportunity to sit down face to face to discuss some new campaigns for a couple clients.

Google

Because Google often dresses in a body suit woven with mystery, secrecy, and opaqueness, I thought I’d share what it’s like inside the Internet Giant, or at least its Windy City ops.

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How I’ll miss Circuit City for all the wrong reasons »
Posted on November 14th, 2008 by Paul Woodhouse in Google Adwords, PPC, Paid Search | Leave A Comment

Circuit City in Second Life
No second life for Circuit City?

“It’s like a jungle, sometimes it makes me wonder how I keep from going under.” Grandmaster Flash – “The Message”

Oh Circuit City – we’ll surely miss you. Well, we might not miss your insistence on trying to sell hdtvs by splitting the signal 423 ways and displaying SD content on them, or demoing surround sound systems by bunching all the speakers together at different heights and directions. But, those are just minor things ignoring the unique selling points of your big box items. It’s nothing that other major electronics retailers don’t do; albeit, never as cack-handedly as you guys.

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Yahoo! and Google Split. Is Yahoo! Better Off? »
Posted on November 6th, 2008 by Paul Woodhouse in Google Adwords, Online Advertising, Paid Search, Yahoo Search Marketing | 2 Comments

I don’t know whether you’ve been following the Yahoo! soap opera of late, but I bet you’ve seen the latest installment of the on-off-on again bizarre love triangle played out between Microsoft, Yahoo! and Google. (Well, in this particular instance between Yahoo! and Google.)

Yesterday saw Google and Yahoo! break up again over their Internet advertising partnership. In a nutshell, Google was to display their AdWords advertising across Yahoo!’s entire Web network with Yahoo Inc. receiving an $800 million yearly boost in revenue for the privilege.

AP has the story in full here if you want more details before obliging us by answering the poll below.

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Election Day Paid Search Comparison: How do Obama and McCain Rate? »
Posted on November 4th, 2008 by Justin Seibert in DOM News, Google Adwords, Internet, Microsoft adCenter, PPC, Paid Search, Political Marketing, SEM, Search Engine Reputation Management, Search Engines, Web Credibility, Yahoo Search Marketing | Leave A Comment

Don’t know if you’re aware, but there’s some sort of election thing going on today.  Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post.

With that, let’s take a fairly extensive look into what the candidates are doing today in their paid search campaigns, shall we?

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Healthcare Marketing Research & Survey Results »
Posted on November 3rd, 2008 by Justin Seibert in Google Adwords, Healthcare Marketing, Microsoft adCenter, Online Marketing, Paid Search, SEM, SEO, Search Engines, Web Credibility, Yahoo Search Marketing | 2 Comments

Halloween at Direct Online MarketingOn Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions.  We also asked you “What are the most used online resources to gather information on a health question / concern?”  Probably a bit of a misleading question since some people answered what they used while others answered what they thought most people used.

Either way, the results of the survey and the actual data from HI after the jump.

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Like Pig Fat Slinging Mud »
Posted on October 7th, 2008 by Paul Woodhouse in Google Adwords, PPC, Political Marketing, SEO, Search Engine Reputation Management, Search Engines | Leave A Comment

A couple of weeks ago, my dear, lovely wife and I, embarked on a little trip down the road to our local Hungarian eatery. Although, having spent a bit of time in Hungary in the run up to the Kosovo crisis, the idea of dabbling in their cuisine for fun seems a bit off. Not that I’m being disparaging to Hungarians, but any nation that has as many uses for pig fat as they do is either very inventive or lacks imagination. Great big blocks of the stuff they’d have just hanging about the place for slicing off and slipping into your pasta or dubbing your boots in the winter.

Pig Fat
Pig fat - great for indoor or outdoor use!

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Ever Wondered How to Become an SEO Professional? »
Posted on September 18th, 2008 by Paul Woodhouse in Google Adwords, Link Building, SEO | 3 Comments

Webmaster The person who usually maintains the content and operational status of a Web server. Most Webmasters are involved with design and development issues for new content and also with business and marketing issues, network topology design, and any other issue related to the development and maintenance of the Web server. [Definition via]

The first time I referred to myself as a Webmaster I’d been taken to the NEC in Birmingham (West Midlands, UK, not Alabama) by the brothers Butler, who I was Webmastering for, to attend a sheet metal machinery trade show. On signing up I was asked to give my role within the company, and rather than have ‘technical buffoon dragged along for the ride’ that wouldn’t read legibly on my name tag, I offered Webmaster. Matt and John found this highly amusing, and for the next twelve months they’d refer to me as ‘The Webmaster’ in a quizzical Darth Vader tone.

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Large Hadron Collider and Other Earth Shattering Discoveries »
Posted on September 9th, 2008 by Paul Woodhouse in Google Adwords, Internet | 4 Comments

I don’t know the exact percentages, but there’s a chance life, the universe, and everything may cease to be at some point tomorrow. I’m not too sure of the time, but I think anybody on the Pacific coast will be fast asleep.

So, no complaints there then.

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