|
Google Adwords
Are Online Banners Considered Paid Search? »
Posted on September 2nd, 2010 by Justin Seibert in Google Adwords, Paid Search | Leave A Comment
Just a quick update today from the From the Analytics Files, where someone asked, “Are online banners considered paid search?” It’s an interesting question and if someone is googling that question, others are probably wondering the same thing. The quick answer is “not really,” but if you’re interested in a more complete answer, continue on after the jump.
Continue reading →
TAGS: Analytics, banner advertising, contextual advertising, Google AdWords Display Network, search arbitrage
Yahoo! Search Marketing Ambassador Program Discontinued »
Posted on September 1st, 2010 by Justin Seibert in Google Adwords, Microsoft adCenter, Paid Search, Yahoo Search Marketing | 4 Comments
Kind of a sad day here at West Virginia’s search engine marketing headquarters. I received this email last night from Yahoo!:
Dear Ambassador,
As a result of Yahoo!’s upcoming transition to Microsoft Advertising adCenter’s search platform, we will be discontinuing the Yahoo! Ambassador Program effective September 30, 2010.
Based on our current plans, after September 30, 2010, we will no longer accept new advertisers for Yahoo! Sponsored Search.
Continue reading →
TAGS: goto.com, jerry yang, overture, search engine rap battle, yahoo search marketing ambassador
Lightning Fast: Reason #68 Why We Love PPC »
Posted on June 30th, 2010 by Justin Seibert in DOM News, Google Adwords, Paid Search, Search Engine Reputation Management, Search Engines | 2 Comments
Yesterday we received a pretty fun call from one of our clients who is the market leader in their field. Not involving an uncommon situation, but definitely providing a nice break to the day that got our paid search team amped.
A pretty huge corporation ate up a quasi-competitor. They put out a press release and got pretty decent coverage among blogs and more traditional news organizations. They wanted to show up on searches by people who had heard the news and wanted to learn more. No sweat sayeth we, but we posed a question:
Continue reading →
TAGS: bp, contextual advertising, google display network, m&a, orm
Goals are Your Friend in Google Analytics (Unlike France in the World Cup) »
Posted on June 23rd, 2010 by Justin Seibert in Analytics, Google Adwords, Paid Search, SEM, Search Engines | 3 Comments
Update: USA! USA! USA!
Update 2: England advances, putting both official DOM rooting interests through to the next round.
Since the television down here in Wheeling is on the USA game and the one in Cleveland is focused on the Three Lions*, I couldn’t resist making a World Cup reference in today’s post. Get to throw a hackneyed joke about Les Bleus* – approximately the 495,000th one on the internet since last night – and winner winner chicken dinner.
The point of the post, however, is not to rip on the French for – among many, many other indiscretions – refused to practice ahead of their final World Cup game, which I just can’t wrap my brain around. No, instead it is to tell you about two recently released features in Google Analytics that you absolutely need to know and how you can take advantage of it to improve your AdWords campaigns.
Continue reading →
TAGS: ad positions, adwords, bafana bafana, conversion rates, dayparting, google analytics goals, knowing is half the battle, les bleus, three lions
Google AdWords Certified Partner: Changes to PPC Certification »
Posted on April 26th, 2010 by Justin Seibert in DOM News, Google Adwords, Paid Search | 3 Comments
Seems you can’t stop Google from making major announcements this month. From changes to Google local business listings (now Places pages) to seemingly the entire company dropping facebook – you know because Google’s so concerned with privacy, it’s been non stop. Another biggie dropped today – one we knew has been coming for almost a year.
Since 2004, Google has offered a PPC certification program for both individual paid search practitioners and companies called the Google Advertising Professionals program. We’ve been proud to be part of this program as a Qualified Google Advertising Company – the only such firm in West Virginia and one of the few in the Western PA (Pittsburgh) – East-Central OH (Columbus).
Today, they announced that this program has been replaced with the Google AdWords Certified Partner program. That’s why you’re seeing this new logo throughout the non-blog portion of our site now:
Continue reading →
TAGS: facebook, free adwords vouchers, google adwords certified partner, google adwords professional program, google privacy, pot and kettle, ppc audits, qualified google advertising company
|
