Google - SEO

How to Optimize a PDF for SEO Purposes »
Posted on April 21st, 2009 by Justin Seibert in Google - SEO, SEO | 1 Comment

It used to be that search engine optimization types viewed Adobe products the same way a vampire regarded sunlight.  Thanks to some well-publicized lawsuits resulting from public displays of spontaneous combustion*, Adobe eventually changed its tune, much like Taco Bell with self-locking bathroom doors.  Now the two groups are peanut butter and jelly.

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Why Linking Out is a Bobby Jindal No-Brainer »
Posted on March 2nd, 2009 by Paul Woodhouse in Google - SEO, Link Building | 2 Comments

Obviously there are a few things that rankle when it comes to visiting a Website. In particular, the old blood pressure bubbles a couple of degrees higher when, on clicking on a link relating to a given third party service or product, it takes you to the category or tag on that site relating to that product or service. I’m not talking about companies who link to products or services on their business Websites, but places that are talking or reviewing third party services.

Somewhere like Engadget or your average online news outfit.

The problem is they’ll link any mention of an iPhone to their category or tag page about iPhones. As much as I’m interested in Engadget’s particular take on the particular service, I still want to be taken to the Web page of the service they happen to be talking about.
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Happy Holidays & an SEO Offer for Non Profits »
Posted on December 22nd, 2008 by Justin Seibert in DOM News, Google - SEO, SEO, Slightly Off-Topic | 1 Comment

As my esteemed Onion colleague Jim Anchower might start out, “Hola, amigos.  I know it’s been a long time since I rapped at ya.”  Things have been extra busy around here in wrapping up the year and setting out plans for our clients for 2009.

Consider this your early holiday smorgasbord because it’s not like you’re not already stuffing your face with goodies, saying “Oh it’s just the holidays; it doesn’t count.”  Wait - you’re not saying that?  It’s just me?  Oh. Onward…

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Tracking Site Page Importance Via Crawl Cache Dates »
Posted on November 24th, 2008 by Justin Seibert in DOM News, Google - SEO, SEO, Search Engines, The Marketing Experts | 3 Comments

We’ve been thinking about how we can bring more value to our readers on this here internet marketing blog and settled on running an occasional series of guest posts penned by various marketing thought leaders.  This remained filed in our Good Ideas We Feel Like We’re Too Busy to Implement drawer until now.  What finally got me out of my hammock to implement this series was being featured in a post by Donna FontenotSEO Scoop as part of a series meant to spread some love and introduce the search engine marketing community to other and often newer voices.

DazzlinDonna as she is better known on the internets has been involved in this industry for quite some time and really knows her stuff.  I am personally delighted to have Donna kick off our The Marketing Experts series and now present her post on a very specific way you can improve your own search engine optimization efforts (or stay on top of your SEO firm).  — Justin

Over two years ago, way back in September, 2006, Google let us know that they were changing the way they display cache dates for our pages.  Specifically, Vanessa Fox said:

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