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Government Marketing
ALT - Not Knowing these 3 Letters could Cost You $6 Million »
Posted on August 29th, 2008 by Justin Seibert in E-commerce, Government Marketing, Internet, SEO, Web Development | 2 Comments
I’m a frugal person. I used to say cheap, but I know a business owner who reuses his own dental floss - now that’s cheap and probably unsanitary. So when I see a company pay a $6 million settlement for not knowing - or caring - about the most basic of search engine optimization (SEO) functions, I choke on my Cap’n Crunch.
The target company who raised the ire of the plaintiff in this case?
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TAGS: ada web development, alt tags, americans with disabilities act, happy gilmore, search engine optmization, seo schol, sigma epsilon omega, Target
Blogs are Crap - More Fallout from the WVU eMBA Scandal »
Posted on August 12th, 2008 by Justin Seibert in Business Blogging, DOM News, Government Marketing, Internet, Local News, Local Search, Search Engine Reputation Management, Web Credibility | 5 Comments
Rarely do I literally stop everything I’m doing to read an article. Or post a comment. Or write a blog. I hit the trifecta today.
Just when I thought I had said all I could say about the WVU eMBA scandal from an online reputation management perspective, I was sent a link to this article:
Interim WVU president has big goals — but don’t count on him blogging
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TAGS: banging head on desk, blogs vs. main stream media, charleston daily mail, Heather Bresch, Mike Garrison, naked supermodels, next generation marketing, online reputation management, peter magrath, sabremetrics, twitter, unicorns, WVU emba degree, wvu president, wvu scandal
Federal Government Blogs & the Myth of Control »
Posted on July 1st, 2008 by Justin Seibert in Business Blogging, Government Marketing, Search Engine Reputation Management | 5 Comments
Blog discussions with marketing friends of mine like Skip Lineberg often end up with us trading war stories about potential clients. They’re intrigued with blogging, but don’t want to allow comments and “lose control.” There are many reasons not to start a blog (having a time constraint comes immediately to mind), but that fear is not one of them.
Friends, you’ve already lost control.
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TAGS: commenting policies, government blogs, join the conversation, myth of control, negative comments, online reputation management, TSA, two chances to make a first impression
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