Healthcare Marketing

Healthcare Marketing Research & Survey Results »
Posted on November 3rd, 2008 by Justin Seibert in Google Adwords, Healthcare Marketing, Microsoft adCenter, Online Marketing, Paid Search, SEM, SEO, Search Engines, Web Credibility, Yahoo Search Marketing | 2 Comments

On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions.  We also asked you “What are the most used online resources to gather information on a health question / concern?”  Probably a bit of a misleading question since some people answered what they used while others answered what they thought most people used.

Either way, the results of the survey and the actual data from HI after the jump.

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TAGS: differences in geotargeting features, google adwords, google alerts, harris interactive, healthcare surveys, Microsoft adCenter, online healthcare marketing, twitter, Yahoo Search Marketing

How do People Find Answers to Health Related Questions? »
Posted on October 31st, 2008 by Justin Seibert in Healthcare Marketing, Online Marketing, Search Engines, Web Credibility | 16 Comments

One of my favorite sitcom lines was from Roseanne, circa 1992.  Darlene’s uncle brings a vcr and she says with incredibly dry delivery, “Alright, the Connor Conner family leaps into the 80’s.”  That’s kind of how I feel today about the newest feature for the Direct Online Maketing: polls.

Recently, we came across some really interesting research regarding how consumers look for answers to their healthcare related questions and issues.  The answers may surprise you.  They did me.

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TAGS: darlene conner, dr. kelso, halloween, Healthcare Marketing, polls, scrubs