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Local News
Extreme Online Reputation Management: WVU, Mylan, & Governor’s Office Edition »
Posted on April 28th, 2008 by Justin Seibert in Business Blogging, Local News, Local Search, Paid Search, SEO, Search Engine Reputation Management, Social Media, Web Credibility | 3 Comments
In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In it, I will go over the premise and some recommendations for online reputation management. The last time I spoke about that publicly was at the Online Marketing: Innovations that Work marketing conference in Southpointe, PA when I delivered They Said What? Protect Your Reputation with Search Engine Marketing.
I really want to do a post on the subject - if only there were some really big public scandal involving reputations being changed on the internet that involved West Virginia and the Pittsburgh, PA area. Hmmm. Let’s see. [shuffles through piles of old newspapers by desk - who needs the internet?]
Oh that’s right - how about Heather Bresch? Do a search on her name, particularly a news search, and see what you come up with. For those readers either too lazy to do the search or too enthralled with my hypnotic musings (read: put you in a catatonic state), it comes down to the following:
Ms. Bresch was promoted to Chief Operating Officer of Mylan, Incorporated in October 2007. In doing some fact checking for the Pittsburgh Post-Gazette, a reporter named Patricia Sabatini called West Virginia University to verify that Ms. Bresch had received her Masters of Business Administration there. WVU could not find any record of it.
The pieces of information that have the makings of a good scandal, but may or may not actually mean anything include: Ms. Bresch is the daughter of Governor Joe Manchin; she has previous dealings with WVU President Mike Garrison; and Mylan’s head is WVU’s largest benefactor.
Fast forward two seasons.
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TAGS: Heather Bresch, Joe Manchin, MBA scandal, Mike Garrison, Mylan, online reputation management, Patricia Sabatini, pr crisis, Search Engine Reputation Management, WVU
Marketing Series Coming to a (WV) City Near You »
Posted on April 2nd, 2008 by Justin Seibert in Business Blogging, DOM News, Local News, Search Engine Reputation Management, Social Media | Leave A Comment
Alright - time for some news about something I’ve wanted to talk about for awhile, but was kind of “embargoed” against doing so.
For those of you not aware of the term “embargo,” I can empathize. The first time I sent out a press release, I had no idea what I was doing. More often than not in life, I have learned via trial by fire, which makes for a toasty, charred backside. By dumb luck, persistence, or some combination, I got an actual editor from a real publication (Time?) on the phone. I explained to her that we had a press release coming out and I wanted to give her early notice, but that they could not yet print anything. She said, “You mean it’s embargoed?”
Well, I had two choices: 1. bs my way through it. This probably could have easily been done, since her tone clearly indicated an affirmative response was appropriate. Or 2. say “huh?”, tip my head to the side, and let her hear the rocks fall out and hit the floor. Continue reading →
TAGS: embarrassing stories, joining the conversation, next generation marketing, press release embargo, Search Engine Reputation Management, wheeling, wv marketing
eBay: Where Rickety Old Buses Go to Pasture… »
Posted on October 23rd, 2007 by Paul Woodhouse in E-commerce, Local News | Leave A Comment
During my formative years over in the UK, I remember a bit of a fuss over a bus. I don’t want to lose anybody here, but circa 1988, Burnley & Pendle Transport bought themselves a fleet of old red London double becker buses and named them all after characters in the crafty cockney soap opera otherwise known as Eastenders. Continue reading →
TAGS: E-commerce, ebay, wheeling
It’s on for young and old. »
Posted on September 6th, 2007 by Paul Woodhouse in Local News | 1 Comment
I don’t think I can cope.
My mother is currently charging around like a kid in a candy store on a sugar rush. Everything is super, smashing, great and lovely – and those are just the superlatives uttered relating to the clearance aisle in Wal-Mart. I think it’s fairly safe to say that she’s taken by Wheeling and American ways in general. But, both Steph and I are completely pooped and we’re only on day three. Steph takes care of her during the day until she takes a work break at four, then I get to look after her in the evenings.
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TAGS: ohio valley
Big Day. »
Posted on September 3rd, 2007 by Paul Woodhouse in Email Marketing, Local News | Leave A Comment
As dates go, the fourth of September is quite monumental. It’s six years to the day since I stepped on American soil for the first time and four years to the day since I got spliced (yes, that means it’s my anniversary).
Today also sees my mum coming to America for the first time. In fact, this is the first time she’s stepped outside the British Isles and only the second time she’s ever flown. The first time involved some twin-propeller affair on a trip to the Isle of Man - a curious little island between Britain and Ireland that has its own parliament, no traffic lights, cats with no tails and is a low tax economy. Offshore banking anyone?
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TAGS: Email Marketing, ohio valley, ovconnect
How Come I Never Saw Elvis Leaving the Building? »
Posted on August 26th, 2007 by Paul Woodhouse in Local News, Local Search, SEO, Search Engines, Social Media, Web Credibility | Leave A Comment
This weekend I literally went to the dogs as opposed to metaphorically which probably happened over a decade ago if truth be told. My father-in-law and his girlfriend (why does that always sound peculiar when applied to anyone over the age of 40? Still, I refuse to use the term ‘partner’) came down for the weekend and we decided to take in the delights of Wheeling Island. Continue reading →
TAGS: flickr, online tourism, wheeling
Online Marketing: Innovations That Work Conference »
Posted on June 27th, 2007 by Paul Woodhouse in Business Blogging, DOM News, E-commerce, Email Marketing, Internet, Local News, Local Search, Online Advertising, Online Marketing, PPC, Paid Search, SEM, SEO, Search Engines, Social Media, Web Credibility | Leave A Comment
We’re currently in the process of organizing the Online Marketing: Innovations That Work Conference that’s taking place on August 16,
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TAGS: blogs, conference, ebay, g8wave, microsoft, pittsburgh, webtrends
Baking a Bigger Pie »
Posted on January 25th, 2007 by Justin Seibert in DOM News, Local News | Leave A Comment
Sorry to all my fan that I didn’t get a post up until late Friday afternoon this week. I was traveling, had a lot of client work, someone stole my car, there was an earthquake, a terrible flood, locusts. IT WASN’T MY FAULT, I SWEAR TO GOD!
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How Internet Marketing can help YOUR Town, City, State, Etc. »
Posted on December 28th, 2006 by Justin Seibert in Internet, Local News, Online Marketing, SEM | Leave A Comment
“But Justin, how do you know where I live?” you ask. I don’t and I don’t need to. Like you want me popping over for a cup of sugar anyway.
A couple weeks ago, I read a commentary by the editor of my town’s local paper. In it, he correctly pointed out that town residents should support local businesses. He, and readers in subsequent letters to the editor, pointed to one specific *problem*: the Internet.
Now before I get into my response, let me give you a little background on where I live and work. Continue reading →
TAGS: pittsburgh, wheeling
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