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Local Search
Through the Local Search-Looking iPad Glass »
Posted on January 28th, 2010 by Paul Woodhouse in Google - SEO, Local Search | 1 Comment
More useful: iPad or eyepad?
Apple has performed a great service for those of us who have ruined our eyesight using their iPhone and iPod Touch late at night under the bed covers with the iPad. It’s like the large print hard back novel you get in libraries for senior citizens.
Forget about the puerile derision and scorn poured upon the device all over the Web yesterday during its announcement pertaining to high-tech feminine hygiene. That’s so high school.
I remember fondly the Christmas before last my 90 year old grandmother and three year old niece taking turns on my iPod Touch needing little or no explanation as to how to use it having never set eyes on one before.
These devices, along with Google’s mobile platform, Android, and Microsoft’s rumored Zune phone as part of its three screens and a cloud strategy point to a great opportunity for small businesses on small devices and local SEO.
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TAGS: Android, Google Goggles, Google Maps, iPad
Happy (and Safe) New Year »
Posted on December 31st, 2009 by Justin Seibert in DOM News, Local Search, Social Media | 1 Comment
A quick note of thanks to all our clients, employees, partners, and friends who contributed to making 2009 our company’s finest year. We’ve made huge gains as a company that would not have been possible without everyone’s support. We look to even bigger things in 2010, including some new offerings regarding local SEO that we’ll be announcing early in Q1.
Please bring in the New Year safely and enjoy New Year’s. If you’re into football be sure to root on the Mountaineers of West Virginia and Commodores of Vanderbilt. I guess two wins (over Rice and a non-NS directional Carolina school) don’t get you to a New Year’s Day bowl.
Check back next week as we’re going to be doing some posts about social media optimization, including reasons why you might NOT want to jump into the social media waters and what CMO’s should do when the President of your organization says he saw a news anchor with a twitter account, so we need one, too!
TAGS: local seo, social media optimization, twitter, vanderbilt football, west virginia, WVU
Understanding Local Search from Pittsburgh PA to Pittsbug KS »
Posted on December 16th, 2009 by Justin Seibert in Google - SEO, Google Adwords, Local Search, Microsoft adCenter, SEO, Search Engines, Yahoo Search Marketing | 4 Comments
Many of our clients (and readers) are concerned with getting traffic and buyers from throughout the United States or from all over the world. An increasing number of small businesses, larger locally-based organizations, and huge conglomerates with multiple brick-and-mortar locations are starting to realize just how powerful search engine marketing can be for their local markets.
I think we’ve talked quite a bit about the geo-targeting capabilities of pay per click accounts like Google AdWords (although it bears repeating that you can draw any kind of coverage map you’d like, including picking a 20-mile radius around your physical location). And while the ability to place AdWords ads within local business listings is potentially interesting, that option is still in beta for folks in the San City Twins (San Francisco and San Diego).
What we’ve been somewhat remiss in discussing (at least me, maybe not Paul as much) is local SEO. So, whether you’re looking for a Pittsburgh SEO firm or to rank in Pittsburg, Kansas, this article will explain a bit about how the process works. Many of these same principles work in other countries as well as we’ve used them on clients in the UK and Germany, but let’s focus here on the good ol’ U.S. of A. for simplicity’s sake. Learn more after the jump.
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TAGS: bing local listings, google 7-pack, highlights magazine, legal seo, local business listings, local seo, pittsburgh seo, small business seo, yahoo local listings
Blogs are Crap – More Fallout from the WVU eMBA Scandal »
Posted on August 12th, 2008 by Justin Seibert in Business Blogging, DOM News, Government Marketing, Internet, Local News, Local Search, Search Engine Reputation Management, Web Credibility | 7 Comments
Rarely do I literally stop everything I’m doing to read an article. Or post a comment. Or write a blog. I hit the trifecta today.
Just when I thought I had said all I could say about the WVU eMBA scandal from an online reputation management perspective, I was sent a link to this article:
Interim WVU president has big goals — but don’t count on him blogging
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TAGS: banging head on desk, blogs vs. main stream media, charleston daily mail, Heather Bresch, Mike Garrison, naked supermodels, next generation marketing, online reputation management, peter magrath, sabremetrics, twitter, unicorns, WVU emba degree, wvu president, wvu scandal
Extreme Online Reputation Management: WVU, Mylan, & Governor’s Office Edition »
Posted on April 28th, 2008 by Justin Seibert in Business Blogging, Local News, Local Search, Paid Search, SEO, Search Engine Reputation Management, Social Media, Web Credibility | 5 Comments
In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In it, I will go over the premise and some recommendations for online reputation management. The last time I spoke about that publicly was at the Online Marketing: Innovations that Work marketing conference in Southpointe, PA when I delivered They Said What? Protect Your Reputation with Search Engine Marketing.
I really want to do a post on the subject – if only there were some really big public scandal involving reputations being changed on the internet that involved West Virginia and the Pittsburgh, PA area. Hmmm. Let’s see. [shuffles through piles of old newspapers by desk - who needs the internet?]
Oh that’s right – how about Heather Bresch? Do a search on her name, particularly a news search, and see what you come up with. For those readers either too lazy to do the search or too enthralled with my hypnotic musings (read: put you in a catatonic state), it comes down to the following:
Ms. Bresch was promoted to Chief Operating Officer of Mylan, Incorporated in October 2007. In doing some fact checking for the Pittsburgh Post-Gazette, a reporter named Patricia Sabatini called West Virginia University to verify that Ms. Bresch had received her Masters of Business Administration there. WVU could not find any record of it.
The pieces of information that have the makings of a good scandal, but may or may not actually mean anything include: Ms. Bresch is the daughter of Governor Joe Manchin; she has previous dealings with WVU President Mike Garrison; and Mylan’s head is WVU’s largest benefactor.
Fast forward two seasons.
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TAGS: Heather Bresch, Joe Manchin, MBA scandal, Mike Garrison, Mylan, online reputation management, Patricia Sabatini, pr crisis, Search Engine Reputation Management, WVU
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