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Local Search
Extreme Online Reputation Management: WVU, Mylan, & Governor’s Office Edition »
Posted on April 28th, 2008 by Justin Seibert in Business Blogging, Local News, Local Search, Paid Search, SEO, Search Engine Reputation Management, Social Media, Web Credibility | 3 Comments
In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In it, I will go over the premise and some recommendations for online reputation management. The last time I spoke about that publicly was at the Online Marketing: Innovations that Work marketing conference in Southpointe, PA when I delivered They Said What? Protect Your Reputation with Search Engine Marketing.
I really want to do a post on the subject - if only there were some really big public scandal involving reputations being changed on the internet that involved West Virginia and the Pittsburgh, PA area. Hmmm. Let’s see. [shuffles through piles of old newspapers by desk - who needs the internet?]
Oh that’s right - how about Heather Bresch? Do a search on her name, particularly a news search, and see what you come up with. For those readers either too lazy to do the search or too enthralled with my hypnotic musings (read: put you in a catatonic state), it comes down to the following:
Ms. Bresch was promoted to Chief Operating Officer of Mylan, Incorporated in October 2007. In doing some fact checking for the Pittsburgh Post-Gazette, a reporter named Patricia Sabatini called West Virginia University to verify that Ms. Bresch had received her Masters of Business Administration there. WVU could not find any record of it.
The pieces of information that have the makings of a good scandal, but may or may not actually mean anything include: Ms. Bresch is the daughter of Governor Joe Manchin; she has previous dealings with WVU President Mike Garrison; and Mylan’s head is WVU’s largest benefactor.
Fast forward two seasons.
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TAGS: Heather Bresch, Joe Manchin, MBA scandal, Mike Garrison, Mylan, online reputation management, Patricia Sabatini, pr crisis, Search Engine Reputation Management, WVU
Yellow-Bellied Pages »
Posted on September 26th, 2007 by Paul Woodhouse in Local Search | Leave A Comment
I woke up late this morning. You see, I not only like to live life on the edge - of a sofa that is - but I also enjoy the derring-do associated with not utilizing an alarm clock in my daily routine. I’ve trained myself like some sleeping ninja to boing like a coiled spring whenever necessary. I imagine there are certain psychological sleep studies that claim self-awakeners are less prone to be fuzzy-minded in their advanced years, but I can’t be certain. However, today was nearly the exception that proved the rule. Continue reading →
TAGS: Local Search, yellow pages
A Local Search for Local People »
Posted on September 16th, 2007 by Paul Woodhouse in Local Search | Leave A Comment
One of the many bonuses of having my mother over this past two weeks is that she’s done all the touristy searching for things to do locally. I probably haven’t had as much time as I’d like to go full tilt at finding out everything there is to do round here. Now, thanks to my mother, I’ve got a house load of flyers to partake in every tourist activity all over West Virginia.
Yesterday we decided to trot off through the backend of Bethlehem to take a look at the Palace of Gold. As I’ve grown older I’ve learned not to question as to why things like one of the world’s largest Hare Krishna temples is located in the middle of nowhere in West Virginia. You simply accept.
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TAGS: golden palace, Local Search
How Come I Never Saw Elvis Leaving the Building? »
Posted on August 26th, 2007 by Paul Woodhouse in Local News, Local Search, SEO, Search Engines, Social Media, Web Credibility | Leave A Comment
This weekend I literally went to the dogs as opposed to metaphorically which probably happened over a decade ago if truth be told. My father-in-law and his girlfriend (why does that always sound peculiar when applied to anyone over the age of 40? Still, I refuse to use the term ‘partner’) came down for the weekend and we decided to take in the delights of Wheeling Island. Continue reading →
TAGS: flickr, online tourism, wheeling
Online Marketing: Innovations That Work Conference »
Posted on June 27th, 2007 by Paul Woodhouse in Business Blogging, DOM News, E-commerce, Email Marketing, Internet, Local News, Local Search, Online Advertising, Online Marketing, PPC, Paid Search, SEM, SEO, Search Engines, Social Media, Web Credibility | Leave A Comment
We’re currently in the process of organizing the Online Marketing: Innovations That Work Conference that’s taking place on August 16,
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TAGS: blogs, conference, ebay, g8wave, microsoft, pittsburgh, webtrends
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