Microsoft adCenter

Understanding Local Search from Pittsburgh PA to Pittsbug KS »
Posted on December 16th, 2009 by Justin Seibert in Google - SEO, Google Adwords, Local Search, Microsoft adCenter, SEO, Search Engines, Yahoo Search Marketing | 4 Comments

Many of our clients (and readers) are concerned with getting traffic and buyers from throughout the United States or from all over the world.  An increasing number of small businesses, larger locally-based organizations, and huge conglomerates with multiple brick-and-mortar locations are starting to realize just how powerful search engine marketing can be for their local markets.

I think we’ve talked quite a bit about the geo-targeting capabilities of pay per click accounts like Google AdWords (although it bears repeating that you can draw any kind of coverage map you’d like, including picking a 20-mile radius around your physical location).  And while the ability to place AdWords ads within local business listings is potentially interesting, that option is still in beta for folks in the San City Twins (San Francisco and San Diego).

What we’ve been somewhat remiss in discussing (at least me, maybe not Paul as much) is local SEO.  So, whether you’re looking for a Pittsburgh SEO firm or to rank in Pittsburg, Kansas, this article will explain a bit about how the process works.  Many of these same principles work in other countries as well as we’ve used them on clients in the UK and Germany, but let’s focus here on the good ol’ U.S. of A. for simplicity’s sake.  Learn more after the jump.

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TAGS: bing local listings, google 7-pack, highlights magazine, legal seo, local business listings, local seo, pittsburgh seo, small business seo, yahoo local listings

Free Google AdWords Audits »
Posted on December 4th, 2009 by Justin Seibert in DOM News, Google Adwords, Microsoft adCenter, PPC, Paid Search, SEM, Search Engines, Yahoo Search Marketing | 6 Comments

Just a quick housekeeping note: we wanted to announce a site we launched offering free Google AdWords audits. Good for Yahoo! Search Marketing and Microsoft adCenter, too, but AdWords seems to be the one most people are interested in since it takes about 2/3 of the market and usually more than that out of an advertiser’s pay per click budget.

It’s pretty low key – no fees, no contract, no obligation.  We’ll even sign a Non-Disclosure Agreement.  Just give us access to your account and we’ll grade how well you’re doing and give you some tips on how to optimize your paid search accounts for better ROI.  And hey – if it turns out you’d like to have us do some work for you, too, well that would just be peachy. 

On that note, I also wanted to point out that you can get varying levels of help on your pay per click accounts based on your needs and budgets.

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TAGS: google adwords, Microsoft adCenter, pay per click management, ppc audits, Yahoo! Search Markeeting

Yahoo! & Microsoft Sign Search Deal Prenup »
Posted on July 30th, 2009 by Paul Woodhouse in Google - SEO, Microsoft adCenter, PPC, SEM, SEO, Search Engines, Yahoo Search Marketing | 10 Comments

Well the world of search is all a flutter with news of the merger between Yahoo! and Microsoft. It’s by no means easy to avoid, but the main crux of the deal as highlighted on ChoiceValueInnovation.com, the website created solely for news about the partnership, is as follows:
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TAGS: bing, microsoft, yaho microsoft search deal, yahoo

Election Day Paid Search Comparison: How do Obama and McCain Rate? »
Posted on November 4th, 2008 by Justin Seibert in DOM News, Google Adwords, Internet, Microsoft adCenter, PPC, Paid Search, Political Marketing, SEM, Search Engine Reputation Management, Search Engines, Web Credibility, Yahoo Search Marketing | 2 Comments

Don’t know if you’re aware, but there’s some sort of election thing going on today.  Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post.

With that, let’s take a fairly extensive look into what the candidates are doing today in their paid search campaigns, shall we?

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TAGS: barack obama, john mccain, linky goodness, online political advertising, presidential search strategies, Yahoo! biggest loser

Healthcare Marketing Research & Survey Results »
Posted on November 3rd, 2008 by Justin Seibert in Google Adwords, Healthcare Marketing, Microsoft adCenter, Online Marketing, Paid Search, SEM, SEO, Search Engines, Web Credibility, Yahoo Search Marketing | 3 Comments

On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions.  We also asked you “What are the most used online resources to gather information on a health question / concern?”  Probably a bit of a misleading question since some people answered what they used while others answered what they thought most people used.

Either way, the results of the survey and the actual data from HI after the jump.

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TAGS: differences in geotargeting features, google adwords, google alerts, harris interactive, healthcare surveys, Microsoft adCenter, online healthcare marketing, twitter, Yahoo Search Marketing