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Online Advertising
Cable Thievery, Corporate Numbskullerry, and the Unfortunate Rise of those With a Clue »
Posted on February 29th, 2008 by Paul Woodhouse in E-commerce, Online Advertising, Online Marketing | 2 Comments
You’ll be pleased to know I’ve just passed the longest period of uninterrupted home Internet access with the illustrious Comcast. More or less ever since I moved into my apartment last June I’d lose service for unconscionably long periods. Various Comcast ‘techs’ had run so many wires through the place that the audible hum was on the verge of drowning out the sound of the traffic. Continue reading →
TAGS: circuit city, comcast, compUSA, pop up blocker, wii
Wiis Here, Getcha Ice Cold Wii Here »
Posted on January 2nd, 2008 by Justin Seibert in E-commerce, Internet, Online Advertising, PPC, Web Credibility | 3 Comments
I call my lawyer today (about B&O taxes, not for that impending insider trading lawsuit). During our small talk that I hope I won’t be billed for, he says something about Christmas would have been better if he could have found a Wii somewhere. I had heard they were sold out of all the stores in our area for at least 2 weeks, so I asked if he had tried the internet.
“I don’t trust buying over the internet.”
Are you kidding? I could have strangled him. Not because fear of buying over the internet is irrational - it is not. But because he has always impressed me as a man of reasonable intelligence and logic, yet he asked told his internet marketing client that he doesn’t trust buying over the internet. Know your audience! Lie to me for pete’s sake!
Continue reading →
TAGS: $100 oil per barrel, ad copy, coal to liquid, ecommerce, overcoming consumer distrust, PPC, wii
2008 - Stop, I’m Feeling Queasy »
Posted on January 2nd, 2008 by Paul Woodhouse in Online Advertising | 2 Comments
The dictionary lists News Year’s Eve somewhere in between underwhelming and overstated. Never in the history of the night out has one evening promised so much yet delivered so little (to paraphrase Sir Winston Churchill).
New Year’s Eve revelers fall into two categories: creatures of habit who do the same thing every year and creatures like rabbits in headlights startled by the possibility of partying like it’s 1999. Continue reading →
TAGS: advertising, dick clark, new years eve, times square
Who Knows about your “Presents”? »
Posted on December 26th, 2007 by Justin Seibert in Business Blogging, Email Marketing, Marketing, Online Advertising, PPC, Paid Search, SEM, SEO, Social Media, Web Development | 1 Comment
 I have two young children, the oldest 2 1/2. She’s a little afraid of the big guy in the red suit, but she likes the Christmas tree and holiday specials, especially the Grinch (the classic one). So we weren’t really sure if she’d ‘get’ Christmas this year or not.
So when we had to wake her at 7:30 we figured this wouldn’t be the year. And when we asked her if she wanted to go open presents, she replied, “no.” Definitely not 2007. Continue reading →
TAGS: Christmas presents, Grinch, internet advertising, Web promotion
Google Eyeballs Paid Goons »
Posted on December 3rd, 2007 by Paul Woodhouse in Online Advertising, PPC, Search Engines | Leave A Comment
While we’re still making sure that everything is screwed down nice and tight before everything gets switched, it might be an idea to actually post something. If truth be told we’ve been raring to go since last week but there appears to be a problem or three regarding some of the redirection from this blog to the new one. But panic ye not - we have a back-up plan that we can implement once we’ve got Thanksgiving out of the way.
While we’re on the subject of blogging, or at least while I’m on the subject of blogging, there’s been an almighty brouhaha going on of late relating to Google’s steely cyber stare to various site owners and bloggers engaging in paid linking and now they’re fixing their gaze on pay per posters.
Continue reading →
TAGS: google, penalty, text link ads
Between a Rock of Love and a Hard Place. »
Posted on October 1st, 2007 by Paul Woodhouse in Online Advertising, Online Marketing | Leave A Comment
As somebody once pointed out in some ditty on some long player, “I’m working hard for the weekend.”
Or lyrics to that effect.
It seems to go without saying that every waking hour is taken up by somebody or other wishing to pay either us or Wheeling a visit. The memory of languid weekends with my feet out-stretched waiting for the back of my knees to seize up just prior to the onset of pins and needles is a distant one. Continue reading →
TAGS: facebook, Online Advertising, wheeling
Hey Big Spender! »
Posted on August 1st, 2007 by Paul Woodhouse in Online Advertising, PPC, Paid Search, Search Engines | Leave A Comment
I have a buddy back in Blighty who is married to the daughter of the former chief clerk of our local council. Now the chief clerk of the council holds all the purse strings when it comes to whys and what for’s of local public spending. For example, they get to decide who gets to do the work once a project is decided upon. Whether these are ongoing concerns such as parks, pavements and other related civic expenditure or one-offs they tend to give the nod.
You may recall a certain Mrs. Thatcher during the eighties - I know I do. Well under her leadership, we in Britain were given the opportunity to become more acquainted with the concept of public/private partnership. In a nutshell, everything that could be deregulated and decentralized was and opened up to competitive tender. Continue reading →
TAGS: blogs, PPC, SEO
Online Marketing: Innovations That Work Conference »
Posted on June 27th, 2007 by Paul Woodhouse in Business Blogging, DOM News, E-commerce, Email Marketing, Internet, Local News, Local Search, Online Advertising, Online Marketing, PPC, Paid Search, SEM, SEO, Search Engines, Social Media, Web Credibility | Leave A Comment
We’re currently in the process of organizing the Online Marketing: Innovations That Work Conference that’s taking place on August 16,
Continue reading →
TAGS: blogs, conference, ebay, g8wave, microsoft, pittsburgh, webtrends
Good Friday? No, the Best »
Posted on April 5th, 2007 by Justin Seibert in Online Advertising, PPC, Paid Search, SEM, Search Engines | Leave A Comment
I just received a notice from Yahoo! that I thought was worth sharing. They are changing their policy so that “short ads” (70 characters maximum) will be required on all ad sets. You can still write long descriptions for ads, but they must be accompanied by short ad counterparts. Beginning this June, Yahoo.com’s search results will only display the short, 70 character ad descriptions.
Allowing advertisers to add both short and long descriptions was a new feature for Yahoo!’s massive Panama update that began in the 4th quarter of last year and finished up only recently. In the old system, advertisers could only list short ads and had to have individual ads for each keyword. Continue reading →
TAGS: google, PPC, yahoo
Are your Online Marketing Conversion Pages The Sweater Song or Cotton Eyed Joe? »
Posted on February 8th, 2007 by Justin Seibert in Online Advertising, Online Marketing, PPC | Leave A Comment
 Today I was on the way to work and instead of listening to books on tape I was listening to the radio. I hit a Pittsburgh station and on came Undone – The Sweater Song by Weezer. The static was horrible. Yet I continued to listen.
Continue reading →
TAGS: conversion rates, landing pages
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