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Yahoo! and Google Split. Is Yahoo! Better Off? »
Posted on November 6th, 2008 by Paul Woodhouse in Google Adwords, Online Advertising, Paid Search, Yahoo Search Marketing | 3 Comments

I don’t know whether you’ve been following the Yahoo! soap opera of late, but I bet you’ve seen the latest installment of the on-off-on again bizarre love triangle played out between Microsoft, Yahoo! and Google. (Well, in this particular instance between Yahoo! and Google.)

Yesterday saw Google and Yahoo! break up again over their Internet advertising partnership. In a nutshell, Google was to display their AdWords advertising across Yahoo!’s entire Web network with Yahoo Inc. receiving an $800 million yearly boost in revenue for the privilege.

AP has the story in full here if you want more details before obliging us by answering the poll below.

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Cable Thievery, Corporate Numbskullerry, and the Unfortunate Rise of those With a Clue »
Posted on February 29th, 2008 by Paul Woodhouse in E-commerce, Online Advertising, Online Marketing | 2 Comments

You’ll be pleased to know I’ve just passed the longest period of uninterrupted home Internet access with the illustrious Comcast. More or less ever since I moved into my apartment last June I’d lose service for unconscionably long periods. Various Comcast ‘techs’ had run so many wires through the place that the audible hum was on the verge of drowning out the sound of the traffic. Continue reading →

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Wiis Here, Getcha Ice Cold Wii Here »
Posted on January 2nd, 2008 by Justin Seibert in E-commerce, Internet, Online Advertising, Web Credibility | 3 Comments

I call my lawyer today (about B&O taxes, not for that impending insider trading lawsuit). During our small talk that I hope I won’t be billed for, he says something about Christmas would have been better if he could have found a Wii somewhere. I had heard they were sold out of all the stores in our area for at least 2 weeks, so I asked if he had tried the internet.

“I don’t trust buying over the internet.”

Are you kidding? I could have strangled him. Not because fear of buying over the internet is irrational – it is not. But because he has always impressed me as a man of reasonable intelligence and logic, yet he asked told his internet marketing client that he doesn’t trust buying over the internet. Know your audience! Lie to me for pete’s sake!

Continue reading →

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2008 – Stop, I’m Feeling Queasy »
Posted on January 2nd, 2008 by Paul Woodhouse in Online Advertising | 2 Comments

The dictionary lists News Year’s Eve somewhere in between underwhelming and overstated. Never in the history of the night out has one evening promised so much yet delivered so little (to paraphrase Sir Winston Churchill).

New Year’s Eve revelers fall into two categories: creatures of habit who do the same thing every year and creatures like rabbits in headlights startled by the possibility of partying like it’s 1999. Continue reading →

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Who Knows about your “Presents”? »
Posted on December 26th, 2007 by Justin Seibert in Business Blogging, Email Marketing, Marketing, Online Advertising, Paid Search, SEM, SEO, Social Media, Web Development | 1 Comment

Grinch who stole ChristmasI have two young children, the oldest 2 1/2. She’s a little afraid of the big guy in the red suit, but she likes the Christmas tree and holiday specials, especially the Grinch (the classic one). So we weren’t really sure if she’d ‘get’ Christmas this year or not.

So when we had to wake her at 7:30 we figured this wouldn’t be the year. And when we asked her if she wanted to go open presents, she replied, “no.” Definitely not 2007. Continue reading →

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