Online Marketing

Free Google AdWords for One Lucky Small Business »
Posted on January 12th, 2010 by Justin Seibert in DOM News, Google Adwords, Online Marketing | 6 Comments

This Thursday I begin my first regular teaching role at West Liberty University.  Not bad for the kid whom the woman in Vanderbilt’s registrar office told he had the 2nd lowest graduating GPA she’d ever seen.  Okay, that was my roommate.  But you’re still talking about the guy whose brother mockingly nicknamed him “Our Scholar.” Even my dear mother got into the act.  While visiting New Orleans one year, my folks noticed a panhandler wearing a Vanderbilt t-shirt.  When my father wondered aloud what his major was, my mother quipped “sociology.”

So while it’s somewhat odd to be teaching, I’m excited. I’m also honored that the College of Business approached me to teach their ecommerce course, which they wanted taught by someone with real world experience.  Which leads to the title of this post and how you can get you some sweet, gooey, delicious Google AdWords.  Num, num, num.

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TAGS: adwords, capitalism, do no evil, free beer, google online marketing challenge, michael moore, skittles-covered-hotcakes, sociology degrees, Vanderbilt

$65 billion to be shifted to Web, but do you have your login details handy? »
Posted on July 23rd, 2009 by Paul Woodhouse in Online Marketing, SEO, Web Development | 2 Comments

Throughout the annals of time, not only have we fought for what we thought was rightfully ours, but we’ve paraded around handbags to obtain the rights to what we’d like to be ours.

I’ll never forget my mate (who shall be shortly visiting) telling me about his Dad taping world championship darts off the television. That wouldn’t be a tale in and of itself were it not for the fact that this was pre-video recorder days and he’d done it via audio cassette attaching a mic to the t.v.’s speaker.

On returning from the pub he’d locked himself in the living room with just the dull thud of the darts and scoring announcements crackling from a tape masquerading as action. Unfortunately, it was but a C-30 tape, so he missed the result.
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TAGS: darts, domain registration, hosting login, jocky wilson, site backup

Healthcare Marketing Research & Survey Results »
Posted on November 3rd, 2008 by Justin Seibert in Google Adwords, Healthcare Marketing, Microsoft adCenter, Online Marketing, Paid Search, SEM, SEO, Search Engines, Web Credibility, Yahoo Search Marketing | 1 Comment

On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions.  We also asked you “What are the most used online resources to gather information on a health question / concern?”  Probably a bit of a misleading question since some people answered what they used while others answered what they thought most people used.

Either way, the results of the survey and the actual data from HI after the jump.

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TAGS: differences in geotargeting features, google adwords, google alerts, harris interactive, healthcare surveys, Microsoft adCenter, online healthcare marketing, twitter, Yahoo Search Marketing

How do People Find Answers to Health Related Questions? »
Posted on October 31st, 2008 by Justin Seibert in Healthcare Marketing, Online Marketing, Search Engines, Web Credibility | 17 Comments

One of my favorite sitcom lines was from Roseanne, circa 1992.  Darlene’s uncle brings a vcr and she says with incredibly dry delivery, “Alright, the Connor Conner family leaps into the 80’s.”  That’s kind of how I feel today about the newest feature for the Direct Online Maketing: polls.

Recently, we came across some really interesting research regarding how consumers look for answers to their healthcare related questions and issues.  The answers may surprise you.  They did me.

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TAGS: darlene conner, dr. kelso, halloween, Healthcare Marketing, polls, scrubs

On Word-of-Mouth, Online Recruiting & Measuring Web Site Stats »
Posted on June 27th, 2008 by Justin Seibert in Business Blogging, DOM News, Local News, Online Marketing, Web Development | 5 Comments

Rarely do I talk about our clients and their campaigns in this space. That silence is purposeful for a lot of reasons, chief of which is that often I’m not allowed to speak about their campaigns. Not so today. We launched a new site job recruiting site for the Northern Panhandle of West Virginia and Upper Ohio Valley Tuesday and there are 2 powerful points you can take away from this post, which you can use to improve your marketing today.

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TAGS: online recruiting, TakeMeHomeOhioValley.com, the mom network, viral marketing, Web analytics, Web site statistics, word-of-mouth, WV careers

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