|
Online Marketing
Healthcare Marketing Research & Survey Results »
Posted on November 3rd, 2008 by Justin Seibert in Google Adwords, Healthcare Marketing, Microsoft adCenter, Online Marketing, Paid Search, SEM, SEO, Search Engines, Web Credibility, Yahoo Search Marketing | 2 Comments
 On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions. We also asked you “What are the most used online resources to gather information on a health question / concern?” Probably a bit of a misleading question since some people answered what they used while others answered what they thought most people used.
Either way, the results of the survey and the actual data from HI after the jump.
Continue reading →
TAGS: differences in geotargeting features, google adwords, google alerts, harris interactive, healthcare surveys, Microsoft adCenter, online healthcare marketing, twitter, Yahoo Search Marketing
How do People Find Answers to Health Related Questions? »
Posted on October 31st, 2008 by Justin Seibert in Healthcare Marketing, Online Marketing, Search Engines, Web Credibility | 16 Comments
One of my favorite sitcom lines was from Roseanne, circa 1992. Darlene’s uncle brings a vcr and she says with incredibly dry delivery, “Alright, the Connor Conner family leaps into the 80’s.” That’s kind of how I feel today about the newest feature for the Direct Online Maketing: polls.
Recently, we came across some really interesting research regarding how consumers look for answers to their healthcare related questions and issues. The answers may surprise you. They did me.
Continue reading →
TAGS: darlene conner, dr. kelso, halloween, Healthcare Marketing, polls, scrubs
On Word-of-Mouth, Online Recruiting & Measuring Web Site Stats »
Posted on June 27th, 2008 by Justin Seibert in Business Blogging, DOM News, Local News, Online Marketing, Web Development | 5 Comments
Rarely do I talk about our clients and their campaigns in this space. That silence is purposeful for a lot of reasons, chief of which is that often I’m not allowed to speak about their campaigns. Not so today. We launched a new site job recruiting site for the Northern Panhandle of West Virginia and Upper Ohio Valley Tuesday and there are 2 powerful points you can take away from this post, which you can use to improve your marketing today.
Continue reading →
TAGS: online recruiting, TakeMeHomeOhioValley.com, the mom network, viral marketing, Web analytics, Web site statistics, word-of-mouth, WV careers
Marketing a State - Online Reputation Management for West Virginia »
Posted on June 20th, 2008 by Justin Seibert in Business Blogging, Local News, Marketing, Online Marketing, Search Engine Reputation Management, Web Credibility | 24 Comments
Fans of the old Rocky & Bullwinkle cartoon will remember when they told you to tune in next week. They would always end “Don’t miss tomorrow’s exciting episode…[Bullwinkle's Ride or Goodbye, Dollink].” Always two titles. The alternative title for this post would be “Growing Young Professional Class in WV…Now How do We Let Folks Know about It?”
Continue reading →
TAGS: abetterwestvirginia, Generation West Virginia, marketing West Virginia, online reputation management, ovconnect, West Virginia Day
Finally an Example of being Proactive in Online Reputation Management Courtesy of Obama »
Posted on June 13th, 2008 by Justin Seibert in Online Marketing, Paid Search, Political Marketing, Search Engine Reputation Management, Web Credibility | 2 Comments
I spend a lot of time talking with folks about online reputation management and how crucial it is in today’s world. Sometimes that’s to the press, sometimes at conferences, sometimes to my dog JJ after my wife goes to “sleep” to avoid listening to me anymore. (Honey, I know you’re just playing opossum; it’s okay.)
 I can’t help it. Most organizations are just so bad at it and don’t seem to recognize that the internet has fundamentally changed the way the game is played. And yes, I’m looking at you, David Stern. I know you’re a smart guy, but do you seriously think you can just shout down claims by Tim Donaghy - no matter how false and self-serving they may be - when your league already has an image problem in today’s world? Really? </condescending sarcasm to David Stern>
Often times, my talking of online reputation management turns to government. We seem to like talking politics a lot around this here blog. I’m proud, though, that neither Paul nor I show our cards and our readers don’t know whom we support. Except of course that we obviously don’t like Barrack Obama since we’re a bunch of racist, redneck West Virginians. </condescending sarcasm to national media and The Daily Show> Yes, Paul, I’m including you - you live here now.
Continue reading →
TAGS: david stern, fightthesmears.com, nba, obama, online reputation management, Paid Search, tim donaghy
Slammer for Fake Blog Spammers »
Posted on May 30th, 2008 by Paul Woodhouse in Business Blogging, Internet, Online Marketing | 6 Comments
Did you know that it’s now a criminal offense - punishable by up to two years in jail - for any marketer/marketing firm/staff of marketing firm caught churning out fake blogs, fake reviews and other similar shady marketing practices online across Europe?
Read this and vent your first amendment spleens in the comments.
I shall be looking to make a citizen’s arrest on any commenter who attempts to shill a product and will invoke Godwin’s Law with impunity.
TAGS: astroturfing, europe, fake blogs, flogs, Online Marketing, sock puppetry
This Particular Blog Entry is Really, Really Neat »
Posted on April 24th, 2008 by Derrick McKee in Business Blogging, Internet, Online Marketing, Social Media | 3 Comments
The esteemed Sir Paul Woodhouse (I knighted him the other day with the office ketchup bottle) and I were having a conversation seconds ago while the big boss-man was on the phone (he runs a tight, AIM-only ship here at DirectOM thanks to Paul’s cockeyed accent). Continue reading →
Trying to Put Your Finger on those Online Marketing Smoke Signals »
Posted on March 3rd, 2008 by Paul Woodhouse in Online Marketing | Leave A Comment
This weekend I turned into Dougie Knowles.
Doug was a bygone old buffer from the land that time forgot during my formative years at Nelson Cricket Club. He was a lovely chap. Dougie was a left-arm finger spinner who’d lost the tips of his spinning fingers in a weaving accident and happened to play at the same time as Johnny Wardle - arguably England’s most prolific left-arm finger spinner ever. You could say on a variety of levels that he’d been dealt something of a bum hand. Continue reading →
TAGS: online research offline sales
Cable Thievery, Corporate Numbskullerry, and the Unfortunate Rise of those With a Clue »
Posted on February 29th, 2008 by Paul Woodhouse in E-commerce, Online Advertising, Online Marketing | 2 Comments
You’ll be pleased to know I’ve just passed the longest period of uninterrupted home Internet access with the illustrious Comcast. More or less ever since I moved into my apartment last June I’d lose service for unconscionably long periods. Various Comcast ‘techs’ had run so many wires through the place that the audible hum was on the verge of drowning out the sound of the traffic. Continue reading →
TAGS: circuit city, comcast, compUSA, pop up blocker, wii
|
On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions. We also asked you “What are the most used online resources to gather information on a health question / concern?” Probably a bit of a misleading question since some people answered what they used while others answered what they thought most people used.
