New Hampshire Republican Primary: A Look at Candidate AdWords Campaigns
With all the news coverage of the Iowa primary yesterday, I thought I’d pull up and share some very quick information about how Republican candidates are using Google AdWords (as a proxy for search engine marketing and internet marketing in general) right now in the next stop on the trail: [...]
Creative Ways to Use Retargeting
We haven’t talked a lot about retargeting on the Found blog, which is kind of silly given how much we use it in our client campaigns, so allow me to right the wrong with a quick post. What Is Retargeting? Before we get into some of the neat ways people [...]
Navigation Menus on Landing Pages: Still Not a Good Idea
It’s funny what surprises you what objections you get with clients and prospective clients, especially after you’ve been doing it for awhile (I’ve been in search engine marketing 10 years and founded this agency more than 5 years ago). One question/objection I get surprisingly often is in regards to doing [...]
Google AdWords to Start Re-reviewing Old, Paused Ads
Quick update this morning. Last night Google AdWords announced that it’s going to start re-reviewing all paused ads in your account, putting them through the same ad approval process as your active ads. The process begins September 6. What Does this Mean for My Account? Well, in the immediate, it [...]
Google AdWords Now Charging All Clicks on Phone Numbers
Back in April we let you know some changes Google made to their call metrics, i.e. how they were going to start charging you for these. Here were the major points: When you use Google forwarding numbers in your ads and someone from a desktop or laptop dials that number, [...]
Google Still Hates Children – Not So Safe Search
While doing some searching today for some branded terms, I ran a search on “long fence.” So of course I get a picture on an AdWords ad of a woman in a fish net dress apparently wearing no bra. For the more technical among you, you’ll tell that this is [...]
Should You Bid on Competitor Brand Terms?
Let me start off by writing I’m not going to give you a simple “yes” or “no” answer to the title question because there isn’t one. Instead, let’s take repair our chopper Zen-style and discuss what you need to know to make the decision. The Basics of Advertising on Competitor [...]
Free AdWords Coupons for US & Canadian Small Businesses
One of the perks of being a Google AdWords Certified Partner – besides the goofy gifts like the Google-branded lava lamp and Jenga games – is that they’ll intermittently send you advertising credits for new accounts. While I was out of the office Google Engage (a new / rebranded service [...]
Want a Buck? So Does Google – AdWords Changing Call Metrics
Google has announced that they’re making changes to the way they handle call metrics. If you’re currently running these in your AdWords account, here’s what you need to know about new charges and reporting that should happen on May 16th. AdWords Call Metrics Changes Boiled Down When you use Google [...]
Google Guaranteeing Top Ad Spots to Movie Studios with Media Ads
Google AdWords made an announcement yesterday via their Inside AdWords blog (you’ll see a link for it in our blogroll down to the right) that at first glance seems to apply only to major film studios. When you analyze it, however, it could have some very serious ramifications for brands [...]
Want to Target Tablet Users Specifically with AdWords? (Or Not?)
Either way, you’re in luck. While you’re currently able to target the iPad, you haven’t been able to specifically segment out other types of tablets. Google, though, just announced that over the next few weeks AdWords: will be launching new targeting functionality in your Google AdWords account. To give you [...]
A Chink in Google’s Safe Search Armor + Happy St. Patty’s!
I wanted to throw up a quick “Happy St. Patty’s” here on the Found blog and thought it might be fun to see who’s running AdWords ads on some holiday related terms. Nothing too interesting when you do a search on St. Patty’s Day: all t-shirts, which you might expect. [...]
Google Online Marketing Challenge Funding Issues: UPDATED
Once again, I’m serving as an adjunct lecturer at West Liberty University teaching an online marketing course to upperclassmen. They get an overview of major internet components, including paid search, SEO, local SEO, social media marketing, blogging, email marketing, conversion optimization, and analytics. Some of these areas get a deeper [...]
Free Google AdWords Audit
