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Paid Search
Free Google AdWords Audits »
Posted on December 4th, 2009 by Justin Seibert in DOM News, Google Adwords, Microsoft adCenter, PPC, Paid Search, SEM, Search Engines, Yahoo Search Marketing | 6 Comments
Just a quick housekeeping note: we wanted to announce a site we launched offering free Google AdWords audits. Good for Yahoo! Search Marketing and Microsoft adCenter, too, but AdWords seems to be the one most people are interested in since it takes about 2/3 of the market and usually more than that out of an advertiser’s pay per click budget.
It’s pretty low key – no fees, no contract, no obligation. We’ll even sign a Non-Disclosure Agreement. Just give us access to your account and we’ll grade how well you’re doing and give you some tips on how to optimize your paid search accounts for better ROI. And hey – if it turns out you’d like to have us do some work for you, too, well that would just be peachy. 
On that note, I also wanted to point out that you can get varying levels of help on your pay per click accounts based on your needs and budgets.
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TAGS: google adwords, Microsoft adCenter, pay per click management, ppc audits, Yahoo! Search Markeeting
We’re Hiring: Paid Search Marketing Openings »
Posted on March 6th, 2009 by Justin Seibert in DOM News, Paid Search | Leave A Comment
I’m excited to announce that Direct Online Marketing™ is hiring right now in the paid search marketing (pay per click) fields. Since we’re hiring, you know that means we’re up to our eyeballs in work, so this post is going to be short and sweet unlike the majority of stuff that Paul and I churn out and that I have waiting in the drafts folder to be finished.
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TAGS: PA, pay per click careers, pittsburgh, search marketing jobs, wheeling, WV
Poor Lois Feldman – The Speaker, Not the Bathroom Party Time Lady »
Posted on December 2nd, 2008 by Justin Seibert in Paid Search, SEM, SEO, Search Engine Reputation Management, Social Media, Web Credibility | 1 Comment
By now you’ve probably heard the story about Lois Feldman. If not, here’s a quick recap:
Lois was arrested for doing her Humpty Hump (of Digital Underground fame) Burger King bathroom impression in the stall of a public bathroom at a college football game recently. That’s pretty embarrasing, especially in today’s internet age.
But you know what’s really embarrassing?
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TAGS: bad business bureau, branding, Digital Underground, kitten hijacking, Lois Feldman, online reputation management, Plaxico Burress, reputation management for attorneys, Scott Boras
Google Chicago: The Most Googly in All the Land »
Posted on November 20th, 2008 by Justin Seibert in DOM News, Google Adwords, PPC, Paid Search, Search Engine Reputation Management, Search Engines | 6 Comments
Earlier this week I visited Chicago and met up with our Google agency reps. Our reps are actually based out of California, but were in town at the same time for other matters, so it afforded us the opportunity to sit down face to face to discuss some new campaigns for a couple clients.
Because Google often dresses in a body suit woven with mystery, secrecy, and opaqueness, I thought I’d share what it’s like inside the Internet Giant, or at least its Windy City ops.
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TAGS: ebay, google chicago, googly, jenga, jim belushi, kim jong il, puppy fur coats
How I’ll miss Circuit City for all the wrong reasons »
Posted on November 14th, 2008 by Paul Woodhouse in Google Adwords, PPC, Paid Search | 2 Comments
No second life for Circuit City?
“It’s like a jungle, sometimes it makes me wonder how I keep from going under.” Grandmaster Flash – “The Message”
Oh Circuit City – we’ll surely miss you. Well, we might not miss your insistence on trying to sell hdtvs by splitting the signal 423 ways and displaying SD content on them, or demoing surround sound systems by bunching all the speakers together at different heights and directions. But, those are just minor things ignoring the unique selling points of your big box items. It’s nothing that other major electronics retailers don’t do; albeit, never as cack-handedly as you guys.
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TAGS: circuit city, PPC
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