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Paid Search
Extreme Online Reputation Management: WVU, Mylan, & Governor’s Office Edition »
Posted on April 28th, 2008 by Justin Seibert in Business Blogging, Local News, Local Search, Paid Search, SEO, Search Engine Reputation Management, Social Media, Web Credibility | 3 Comments
In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In it, I will go over the premise and some recommendations for online reputation management. The last time I spoke about that publicly was at the Online Marketing: Innovations that Work marketing conference in Southpointe, PA when I delivered They Said What? Protect Your Reputation with Search Engine Marketing.
I really want to do a post on the subject - if only there were some really big public scandal involving reputations being changed on the internet that involved West Virginia and the Pittsburgh, PA area. Hmmm. Let’s see. [shuffles through piles of old newspapers by desk - who needs the internet?]
Oh that’s right - how about Heather Bresch? Do a search on her name, particularly a news search, and see what you come up with. For those readers either too lazy to do the search or too enthralled with my hypnotic musings (read: put you in a catatonic state), it comes down to the following:
Ms. Bresch was promoted to Chief Operating Officer of Mylan, Incorporated in October 2007. In doing some fact checking for the Pittsburgh Post-Gazette, a reporter named Patricia Sabatini called West Virginia University to verify that Ms. Bresch had received her Masters of Business Administration there. WVU could not find any record of it.
The pieces of information that have the makings of a good scandal, but may or may not actually mean anything include: Ms. Bresch is the daughter of Governor Joe Manchin; she has previous dealings with WVU President Mike Garrison; and Mylan’s head is WVU’s largest benefactor.
Fast forward two seasons.
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TAGS: Heather Bresch, Joe Manchin, MBA scandal, Mike Garrison, Mylan, online reputation management, Patricia Sabatini, pr crisis, Search Engine Reputation Management, WVU
There Were Three in the Bed and the Little One Said….. »
Posted on April 22nd, 2008 by Paul Woodhouse in PPC, Paid Search, Search Engines | 1 Comment
It’s happened again.
I’m sure I’ve bored you previously with some of my wife’s dream tales, but I don’t know whether I’ve mentioned that I also wind up in her dream dog house.
Most guys’ lives are tense enough with their better half’s incessant suspicions as to whatever particular reason they have for being particularly suspicious without coming a cropper during her sleep.
The other morning, I was sat checking my emails waiting for Steph to hurry up with my caffeine explosion, when she sidled over, scowled at me and plainly accused me of cheating on her in one of dreams during the night.
No “Good Morning, sweetheart” or anything remotely friendly beforehand, just a straight out accusation of sleep-induced witnessed adultery. I didn’t help matters by grinning smugly as she divulged certain details - especially considering I obviously had it going on in her dream due to me exiting a ‘van full of girls’ (or would that be exciting?).
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TAGS: google, hd dvd, microsoft, PPC, yahoo
Yahoo! Scraps Minimum Keyword Bid »
Posted on April 18th, 2008 by Paul Woodhouse in PPC, Paid Search | 1 Comment
You remember that Yahoo! PPC breaking news we broke back in December, do you not? You know, when we got secret inside word of them scrapping minimum keyword bids. And by secret inside word I’m referring to an email we received.
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TAGS: minimum keyword bid, PPC, yahoo
Inconvenience Stores: A Lazy Geezer’s Guide to Lame VOD vs PPC »
Posted on March 11th, 2008 by Paul Woodhouse in PPC, Paid Search | Leave A Comment
If there’s one thing you Americans have mastered, it’s the art of convenience.
From drive thru anything (banks have always been a particular favorite) to video on demand, if there’s a way to make something less difficult and more convenient, you’ll nail it.
Although there has to be an inversely proportional correlation between the amount of energy expended in creating or developing said ‘conveniences’ and using them. After all, one man’s convenience is another man’s stone cold bone idle laziness.
Yup, that’s what I’m talking about.
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TAGS: click through, comcast, landing pages, PPC, video on demand
Search Engine Marketing Certification: Paid Search & SEO »
Posted on March 3rd, 2008 by Justin Seibert in PPC, Paid Search, SEM, SEO, Web Credibility | 6 Comments
As the half-dozens of regular readers of the Direct Online Marketing™ Blog know, Derrick “McKinley’s Bodyguard” McKee recently came on board to our search team. Before deciding on him I was able to speak with several talented folk.
One was a young woman in school down in Georgia who had studied internet marketing in school and played around with it on the side. She asked where she could get training on learning more while she awaited graduation.
I threw out a few places, giving costs and my 2 cents. After all, I’ve had my search marketing training and certifications over the years and design the training our employees get. But what a perfect opportunity to ask an expert in the arena.
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TAGS: David Temple, Eric Ward, neo@ogilvy, paid search certification, search engine optimization training, SEM, SEMScholar
PPC Text Ads vs Cheapo Store Signs »
Posted on January 24th, 2008 by Paul Woodhouse in PPC, Paid Search | 2 Comments
If you combine an American’s innate lack of shame and a genetic predisposition to prospect all manner of hell can break loose if they happen to roll past a driveway where somebody is throwing something away.
The first time I was party to such behavior was while Steph and myself were residing with her father and cleared out the basement some sunny afternoon. Talk about flies round a cow pat. While he may have lived on a busy road, the number of people stopping and taking stuff was phenomenal. Continue reading →
TAGS: PPC
Who Knows about your “Presents”? »
Posted on December 26th, 2007 by Justin Seibert in Business Blogging, Email Marketing, Marketing, Online Advertising, PPC, Paid Search, SEM, SEO, Social Media, Web Development | 1 Comment
 I have two young children, the oldest 2 1/2. She’s a little afraid of the big guy in the red suit, but she likes the Christmas tree and holiday specials, especially the Grinch (the classic one). So we weren’t really sure if she’d ‘get’ Christmas this year or not.
So when we had to wake her at 7:30 we figured this wouldn’t be the year. And when we asked her if she wanted to go open presents, she replied, “no.” Definitely not 2007. Continue reading →
TAGS: Christmas presents, Grinch, internet advertising, Web promotion
The Mitchell Report - What the Implicated Should Do from a(n Internet) Marketing Perspective »
Posted on December 13th, 2007 by Justin Seibert in PPC, Paid Search, SEM, SEO, Search Engines | 11 Comments
For as busy as I am, I waste WAY too much time on sports. I mean, what do they add? The good times are greatly outweighed by the bad. And if I do try to draw parallels from the sports world into internet marketing, often times the results are usually disastrous for all involved.
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TAGS: baseball, hgh, mitchell report, search engine reputation managment, steroids
My Name is NOT Michael Caine »
Posted on October 29th, 2007 by Paul Woodhouse in PPC, Paid Search, SEO | Leave A Comment
I’ve always attracted the inveterate crazies – like flies round the proverbial cow pat.
I don’t what it is; whether they see a kindred spirit when they see me, or they do it to everybody they come across, but I’ve always had more than my fair share of lunatics cracking crazy conversation while I’ve been trying to mind my own business.
Just last week I was accosted by a gentleman requiring a light during one of my power smoke breaks. The only clue I had that led me to thinking he was half a yard short of a full-length plank was that he had a bit of dried food on his face. I don’t want to assume it might’ve been refried beans just because his opening line involved the Mexican restaurant next door and how it reminded him of Tijuana during the Vietnam War.
Even though I smoke a cigarette quicker than a laboratory-confined beagle, I had a feeling this was going to be a long 45 seconds. And so the conversation went:
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TAGS: PPC, SEO
It Just Isn’t Cricket »
Posted on October 4th, 2007 by Paul Woodhouse in PPC, Paid Search | Leave A Comment
I love my cricket. I loved playing it and I love watching it. I also love the look on any American’s face when you explain that Test Matches can go on for five days and still result in a draw (that’s tie in American parlance).
Incredulous wouldn’t begin to describe it.
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TAGS: PPC
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