Paid Search

Are Online Banners Considered Paid Search? »
Posted on September 2nd, 2010 by Justin Seibert in Google Adwords, Paid Search | Leave A Comment

Just a quick update today from the From the Analytics Files, where someone asked, “Are online banners considered paid search?”  It’s an interesting question and if someone is googling that question, others are probably wondering the same thing.  The quick answer is “not really,” but if you’re interested in a more complete answer, continue on after the jump.

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TAGS: Analytics, banner advertising, contextual advertising, Google AdWords Display Network, search arbitrage

Yahoo! Search Marketing Ambassador Program Discontinued »
Posted on September 1st, 2010 by Justin Seibert in Google Adwords, Microsoft adCenter, Paid Search, Yahoo Search Marketing | 4 Comments

Kind of a sad day here at West Virginia’s search engine marketing headquarters.  I received this email last night from Yahoo!:

Dear Ambassador,

As a result of Yahoo!’s upcoming transition to Microsoft Advertising adCenter’s search platform, we will be discontinuing the Yahoo! Ambassador Program effective September 30, 2010.

Based on our current plans, after September 30, 2010, we will no longer accept new advertisers for Yahoo! Sponsored Search.

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TAGS: goto.com, jerry yang, overture, search engine rap battle, yahoo search marketing ambassador

Prepping for Yahoo! Microsoft Wonder Twins Search Alliance »
Posted on July 1st, 2010 by Justin Seibert in Microsoft adCenter, Paid Search, Search Engines, Yahoo Search Marketing | 1 Comment

As we prepare for the Yahoo! Microsoft Search Alliance when these two superheros say, “Wonder Twins Activate: Form of Chinese-Friendly Google,” we here at Direct Online Marketing can’t help but shed a few tears.  We may never have another chance to watch the Search Engine Rap Battle again.

But the real question: are you prepared?  Pick your position out of one of the following 3 scenarios ranked in order of least work to most work to learn what you need to know.
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TAGS: ad positions, cpc, Microsoft adCenter, search engine rap battle, wonder twins, yahoo microsoft search alliance, Yahoo Search Marketing

Lightning Fast: Reason #68 Why We Love PPC »
Posted on June 30th, 2010 by Justin Seibert in DOM News, Google Adwords, Paid Search, Search Engine Reputation Management, Search Engines | 2 Comments

Yesterday we received a pretty fun call from one of our clients who is the market leader in their field.  Not involving an uncommon situation, but definitely providing a nice break to the day that got our paid search team amped.

A pretty huge corporation ate up a quasi-competitor.  They put out a press release and got pretty decent coverage among blogs and more traditional news organizations.  They wanted to show up on searches by people who had heard the news and wanted to learn more.  No sweat sayeth we, but we posed a question:

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TAGS: bp, contextual advertising, google display network, m&a, orm

Goals are Your Friend in Google Analytics (Unlike France in the World Cup) »
Posted on June 23rd, 2010 by Justin Seibert in Analytics, Google Adwords, Paid Search, SEM, Search Engines | 3 Comments

Update: USA! USA! USA!

Update 2: England advances, putting both official DOM rooting interests through to the next round.

Since the television down here in Wheeling is on the USA game and the one in Cleveland is focused on the Three Lions*, I couldn’t resist making a World Cup reference in today’s post.  Get to throw a hackneyed joke about Les Bleus* – approximately the 495,000th one on the internet since last night – and winner winner chicken dinner.

The point of the post, however, is not to rip on the French for – among many, many other indiscretions – refused to practice ahead of their final World Cup game, which I just can’t wrap my brain around.  No, instead it is to tell you about two recently released features in Google Analytics that you absolutely need to know and how you can take advantage of it to improve your AdWords campaigns.

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TAGS: ad positions, adwords, bafana bafana, conversion rates, dayparting, google analytics goals, knowing is half the battle, les bleus, three lions

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