Early Review of Google AdWords Mobile App Ads
Google recently announced that it was offering advertising on mobile apps through AdWords, something made possible by integrating an earlier purchase of AdMob into the AdWords interface. You can now have ads served up on apps throughout both Android and Apple apps, something you couldn’t do through AdWords before, instead [...]
Creative Ways to Use Retargeting
We haven’t talked a lot about retargeting on the Found blog, which is kind of silly given how much we use it in our client campaigns, so allow me to right the wrong with a quick post. What Is Retargeting? Before we get into some of the neat ways people [...]
Google Guaranteeing Top Ad Spots to Movie Studios with Media Ads
Google AdWords made an announcement yesterday via their Inside AdWords blog (you’ll see a link for it in our blogroll down to the right) that at first glance seems to apply only to major film studios. When you analyze it, however, it could have some very serious ramifications for brands [...]
This Week in Embarrassing Contextual Matches
So I had heard about comedian Greg Giraldo passing away on my morning commute (a term I use loosely in comparing WV commutes to Los Angeles) and I did a Google News search to learn more, which took me to some celebrities site. This site is all about monetization, so [...]
FOUND! GOOGLE ADWORDS AUDIT
