Twitter Keyword Advertising is Here
Our twitter advertising reps told us a big announcement was coming this week. And while that type of lead up can create major disappointment with even a decent pay-off*, they did not disappoint. * It’s kind of like when you have huge expectations for a movie, which makes it almost [...]
Google Shopping Comes to Mobile!
Last week Google announced through its Commerce blog that Product Listing Ads (PLAs), which drive Google Shopping results, are now eligible to appear on smartphones around the globe. The announcement emphasizes the global reach of PLAs, their compatibility with mobile devices, and their integration into Enhanced Campaigns. Found Video Recap [...]
Product Listing Ads: Growth Insights
ATTENTION ONLINE VENDORS: Product Listing Ads (PLAs) are becoming increasingly competitive. According to one global study, Google’s PLAs have seen click share increase by 210% in the last year. Although the shift to paid inclusion may have driven some vendors away from participation, many others have seen opportunities in PLAs. [...]
New Google AdWords Coupon Rules
Ditch your old Google AdWords coupons for new accounts because they’ll expire on September 30, 2012. Everyone loves free money, especially when it comes to test-driving a new advertising platform. It enables the advertiser to try the platform with no-risk. It’s no secret that Google AdWords will give new advertisers [...]
A Smorgasbord of AdWords & Twitter Features
In admiration of International Talk Like a Pirate Day we’re giving you a smorgasbord of updates. Why? Because pirates love smorgasbords. Arg! Found Video Recap Google AdWords Removes Custom Shape Tool We’ve been hearing about it for months now, but the custom shape tool is now gone from the targeting [...]
What Has SEODog and was Named a Microsoft Preferred Agency?
This search agency, of course! Update: We’re pleased to announce that Direct Online Marketing™ is one of just 17 search agencies worldwide to be named a Microsoft Advertising Preferred Agency Bing Ads Preferred Agency through their Accredited Professionals program. This is the equivalent of the Google AdWords Certified Partner program [...]
Google AdWords Meets Advertisers in the Middle Regarding Ad Rotations
When I found out that Google AdWords was changing their ad rotation a couple weeks ago I wanted to pull my hair out. To recap quickly, Google decided it was in advertisers’ best interest to automatically change ads that were set to rotate to optimize for clicks after 30 days. [...]
Google AdWords Auction Insights Makes it Easy to Know Who’s in the Auction
Raise your hand if you’ve ever spent hours Googling your keywords to see who else was bidding on your terms. Been there, done that! Well, unless you need to know what they’re putting in their ads (and sometimes we do), this is going to get a lot easier, my friends. [...]
Google Now In Legitimate Trouble over Trademarks
Recently I was able to get my hands on the Rosetta Stone LTD v. Google, Incorporated ruling from the U.S. 4th Circuit Court of Appeals. If you can get through the legalese and have an interest in paid search, it’s fascinating – particularly because it could have huge implications on [...]
Google AdWords is Now Messing with my Ad Rotations
Today I was greeted with a message that Google AdWords will now be in control of ad delivery within my clients’ campaigns. Whoa….I thought it was my job to optimize and be in complete control of how clients’ advertising was controlled within AdWords. I guess Google thinks otherwise. Here’s the [...]
Google AdWords is Messing with my Match Types
As an agency, we use Google match types as intended and exact match means we only want that exact term to trigger our ads. The same can be said for phrase match- we only want that exact phrase to trigger our ads. Yet, we realize that users do misspell terms [...]
New Hampshire Republican Primary: A Look at Candidate AdWords Campaigns
With all the news coverage of the Iowa primary yesterday, I thought I’d pull up and share some very quick information about how Republican candidates are using Google AdWords (as a proxy for search engine marketing and internet marketing in general) right now in the next stop on the trail: [...]
Google AdWords to Start Re-reviewing Old, Paused Ads
Quick update this morning. Last night Google AdWords announced that it’s going to start re-reviewing all paused ads in your account, putting them through the same ad approval process as your active ads. The process begins September 6. What Does this Mean for My Account? Well, in the immediate, it [...]
FOUND! GOOGLE ADWORDS AUDIT
