What Has SEODog and was Named a Microsoft Preferred Agency?
This search agency, of course! Update: We’re pleased to announce that Direct Online Marketing™ is one of just 17 search agencies worldwide to be named a Microsoft Advertising Preferred Agency Bing Ads Preferred Agency through their Accredited Professionals program. This is the equivalent of the Google AdWords Certified Partner program [...]
Early Review of Google AdWords Mobile App Ads
Google recently announced that it was offering advertising on mobile apps through AdWords, something made possible by integrating an earlier purchase of AdMob into the AdWords interface. You can now have ads served up on apps throughout both Android and Apple apps, something you couldn’t do through AdWords before, instead [...]
New Hampshire Republican Primary: A Look at Candidate AdWords Campaigns
With all the news coverage of the Iowa primary yesterday, I thought I’d pull up and share some very quick information about how Republican candidates are using Google AdWords (as a proxy for search engine marketing and internet marketing in general) right now in the next stop on the trail: [...]
Should You Bid on Competitor Brand Terms?
Let me start off by writing I’m not going to give you a simple “yes” or “no” answer to the title question because there isn’t one. Instead, let’s take repair our chopper Zen-style and discuss what you need to know to make the decision. The Basics of Advertising on Competitor [...]
Yahoo! Search Officially Dead: Long Live Microsoft adCenter
Just like Yahoo! Search Marketing, we’ve given you a heads up here at the Found Blog about Yahoo! Search Marketing transitioning to Microsoft adCenter. Last month, Yahoo! search began using bing’s results for all organic listings. As of today, all paid search results (US) are being served by Microsoft adCenter, [...]
Yahoo! Search Marketing Ambassador Program Discontinued
Kind of a sad day here at West Virginia’s search engine marketing headquarters. I received this email last night from Yahoo!: Dear Ambassador, As a result of Yahoo!’s upcoming transition to Microsoft Advertising adCenter’s search platform, we will be discontinuing the Yahoo! Ambassador Program effective September 30, 2010. Based on [...]
Prepping for Yahoo! Microsoft Wonder Twins Search Alliance
As we prepare for the Yahoo! Microsoft Search Alliance when these two superheros say, “Wonder Twins Activate: Form of Chinese-Friendly Google,” we here at Direct Online Marketing can’t help but shed a few tears. We may never have another chance to watch the Search Engine Rap Battle again. But the real [...]
How Much of Your Budget Are You Re-Allocating to SEM?
First thing’s first. Despite what some people in the industry say search engine marketing, or SEM, refers to all forms of marketing, optimizing, and advertising through / to / with search engines. Primarily that means paid search and search engine optimization plus all related disciplines and offshoots like local search, [...]
Pruning the Bushes: Using Negative Keywords
I’m a homeowner to use the common parlance. Technically I’m just watching the home that the bank owns. There are many great things about owning a home – American Dream and all that. But you also get a lot of super fun tasks like lawn mowing, raking leaves, and hedge [...]
Understanding Local Search from Pittsburgh PA to Pittsbug KS
Many of our clients (and readers) are concerned with getting traffic and buyers from throughout the United States or from all over the world. An increasing number of small businesses, larger locally-based organizations, and huge conglomerates with multiple brick-and-mortar locations are starting to realize just how powerful search engine marketing [...]
Free Google AdWords Audits
Just a quick housekeeping note: we wanted to announce a site we launched offering free Google AdWords audits. Good for Yahoo! Search Marketing and Microsoft adCenter, too, but AdWords seems to be the one most people are interested in since it takes about 2/3 of the market and usually more [...]
Yahoo! & Microsoft Sign Search Deal Prenup
Well the world of search is all a flutter with news of the merger between Yahoo! and Microsoft. It’s by no means easy to avoid, but the main crux of the deal as highlighted on ChoiceValueInnovation.com, the website created solely for news about the partnership, is as follows: Paul WoodhousePaul [...]
Election Day Paid Search Comparison: How do Obama and McCain Rate?
Don’t know if you’re aware, but there’s some sort of election thing going on today. Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post. With that, let’s take a fairly extensive look into what the candidates [...]
FOUND! GOOGLE ADWORDS AUDIT
