Finally an Example of being Proactive in Online Reputation Management Courtesy of Obama
I spend a lot of time talking with folks about online reputation management and how crucial it is in today’s world. Sometimes that’s to the press, sometimes at conferences, sometimes to my dog JJ after my wife goes to “sleep” to avoid listening to me anymore. (Honey, I know you’re [...]
Are you a John M(a)cCain or a (P)PC Guy?
A few weeks ago, John McCain was asked if he was a Mac or a PC guy, to which he answered: “Neither, I’m an illiterate that has to rely on my wife for all of the assistance I can get.” Paul WoodhousePaul looks after the SEO side of things here [...]
Extreme Online Reputation Management: WVU, Mylan, & Governor's Office Edition
In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In it, I will go over the premise and some recommendations for online reputation management. The last time I spoke about that publicly was at the [...]
There Were Three in the Bed and the Little One Said…..
It’s happened again. I’m sure I’ve bored you previously with some of my wife’s dream tales, but I don’t know whether I’ve mentioned that I also wind up in her dream dog house. Most guys’ lives are tense enough with their better half’s incessant suspicions as to whatever particular reason [...]
Yahoo! Scraps Minimum Keyword Bid
You remember that Yahoo! PPC breaking news we broke back in December, do you not? You know, when we got secret inside word of them scrapping minimum keyword bids. And by secret inside word I’m referring to an email we received. Paul WoodhousePaul looks after the SEO side of things [...]
Google Billing Problems: Phishing Scam
Hi all. I normally don’t write about these because they happen all the time, but I’ve had a client and a colleague both email me in the last two days regarding the same issue. Consider this my public service announcement for the year. If you receive an email from Google [...]
Inconvenience Stores: A Lazy Geezer's Guide to Lame VOD vs PPC
If there’s one thing you Americans have mastered, it’s the art of convenience. From drive thru anything (banks have always been a particular favorite) to video on demand, if there’s a way to make something less difficult and more convenient, you’ll nail it. Although there has to be an inversely [...]
Search Engine Marketing Certification: Paid Search & SEO
As the half-dozens of regular readers of the Direct Online Marketing™ Blog know, Derrick “McKinley’s Bodyguard” McKee recently came on board to our search team. Before deciding on him I was able to speak with several talented folk. One was a young woman in school down in Georgia who had [...]
PPC Text Ads vs Cheapo Store Signs
If you combine an American’s innate lack of shame and a genetic predisposition to prospect all manner of hell can break loose if they happen to roll past a driveway where somebody is throwing something away. The first time I was party to such behavior was while Steph and myself [...]
Who Knows about your "Presents"?
I have two young children, the oldest 2 1/2. She’s a little afraid of the big guy in the red suit, but she likes the Christmas tree and holiday specials, especially the Grinch (the classic one). So we weren’t really sure if she’d ‘get’ Christmas this year or not. So [...]
The Mitchell Report – What the Implicated Should Do from a(n Internet) Marketing Perspective
For as busy as I am, I waste WAY too much time on sports. I mean, what do they add? The good times are greatly outweighed by the bad. And if I do try to draw parallels from the sports world into internet marketing, often times the results are usually [...]
Google Eyeballs Paid Goons
While we’re still making sure that everything is screwed down nice and tight before everything gets switched, it might be an idea to actually post something. If truth be told we’ve been raring to go since last week but there appears to be a problem or three regarding some of [...]
My Name is NOT Michael Caine
I’ve always attracted the inveterate crazies – like flies round the proverbial cow pat. I don’t what it is; whether they see a kindred spirit when they see me, or they do it to everybody they come across, but I’ve always had more than my fair share of lunatics cracking [...]
FOUND! GOOGLE ADWORDS AUDIT
