Political Marketing

Election Day Paid Search Comparison: How do Obama and McCain Rate? »
Posted on November 4th, 2008 by Justin Seibert in DOM News, Google Adwords, Internet, Microsoft adCenter, PPC, Paid Search, Political Marketing, SEM, Search Engine Reputation Management, Search Engines, Web Credibility, Yahoo Search Marketing | 2 Comments

Don’t know if you’re aware, but there’s some sort of election thing going on today.  Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post.

With that, let’s take a fairly extensive look into what the candidates are doing today in their paid search campaigns, shall we?

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Like Pig Fat Slinging Mud »
Posted on October 7th, 2008 by Paul Woodhouse in Google Adwords, PPC, Political Marketing, SEO, Search Engine Reputation Management, Search Engines | Leave A Comment

A couple of weeks ago, my dear, lovely wife and I, embarked on a little trip down the road to our local Hungarian eatery. Although, having spent a bit of time in Hungary in the run up to the Kosovo crisis, the idea of dabbling in their cuisine for fun seems a bit off. Not that I’m being disparaging to Hungarians, but any nation that has as many uses for pig fat as they do is either very inventive or lacks imagination. Great big blocks of the stuff they’d have just hanging about the place for slicing off and slipping into your pasta or dubbing your boots in the winter.

Pig fat – great for indoor or outdoor use!

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Sarah Palin Most Searched For Term on Internet Since Al Gore Invented It »
Posted on September 5th, 2008 by Paul Woodhouse in Political Marketing, Search Engines | 4 Comments

Now here’s the closest thing I could find to a pitbull wearing lipstick, and probably a reminder why you don’t leave pooches alone with your make-up bag. I mean, it’s the wrong color for its fur-tone and everything.
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Federal Government Blogs & the Myth of Control »
Posted on July 1st, 2008 by Justin Seibert in Business Blogging, Government Marketing, Political Marketing, Search Engine Reputation Management | 5 Comments

Blog discussions with marketing friends of mine like Skip Lineberg often end up with us trading war stories about potential clients.  They’re intrigued with blogging, but don’t want to allow comments and “lose control.”  There are many reasons not to start a blog (having a time constraint comes immediately to mind), but that fear is not one of them.

Friends, you’ve already lost control.

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Finally an Example of being Proactive in Online Reputation Management Courtesy of Obama »
Posted on June 13th, 2008 by Justin Seibert in Online Marketing, Paid Search, Political Marketing, Search Engine Reputation Management, Web Credibility | 2 Comments

I spend a lot of time talking with folks about online reputation management and how crucial it is in today’s world. Sometimes that’s to the press, sometimes at conferences, sometimes to my dog JJ after my wife goes to “sleep” to avoid listening to me anymore. (Honey, I know you’re just playing opossum; it’s okay.)

I can’t help it. Most organizations are just so bad at it and don’t seem to recognize that the internet has fundamentally changed the way the game is played. And yes, I’m looking at you, David Stern. I know you’re a smart guy, but do you seriously think you can just shout down claims by Tim Donaghy – no matter how false and self-serving they may be – when your league already has an image problem in today’s world? Really? </condescending sarcasm to David Stern>

Often times, my talking of online reputation management turns to government. We seem to like talking politics a lot around this here blog. I’m proud, though, that neither Paul nor I show our cards and our readers don’t know whom we support. Except of course that we obviously don’t like Barrack Obama since we’re a bunch of racist, redneck West Virginians. </condescending sarcasm to national media and The Daily Show> Yes, Paul, I’m including you – you live here now.

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