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PPC
There Were Three in the Bed and the Little One Said….. »
Posted on April 22nd, 2008 by Paul Woodhouse in PPC, Paid Search, Search Engines | 1 Comment
It’s happened again.
I’m sure I’ve bored you previously with some of my wife’s dream tales, but I don’t know whether I’ve mentioned that I also wind up in her dream dog house.
Most guys’ lives are tense enough with their better half’s incessant suspicions as to whatever particular reason they have for being particularly suspicious without coming a cropper during her sleep.
The other morning, I was sat checking my emails waiting for Steph to hurry up with my caffeine explosion, when she sidled over, scowled at me and plainly accused me of cheating on her in one of dreams during the night.
No “Good Morning, sweetheart” or anything remotely friendly beforehand, just a straight out accusation of sleep-induced witnessed adultery. I didn’t help matters by grinning smugly as she divulged certain details - especially considering I obviously had it going on in her dream due to me exiting a ‘van full of girls’ (or would that be exciting?).
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TAGS: google, hd dvd, microsoft, PPC, yahoo
Yahoo! Scraps Minimum Keyword Bid »
Posted on April 18th, 2008 by Paul Woodhouse in PPC, Paid Search | 1 Comment
You remember that Yahoo! PPC breaking news we broke back in December, do you not? You know, when we got secret inside word of them scrapping minimum keyword bids. And by secret inside word I’m referring to an email we received.
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TAGS: minimum keyword bid, PPC, yahoo
Inconvenience Stores: A Lazy Geezer’s Guide to Lame VOD vs PPC »
Posted on March 11th, 2008 by Paul Woodhouse in PPC, Paid Search | Leave A Comment
If there’s one thing you Americans have mastered, it’s the art of convenience.
From drive thru anything (banks have always been a particular favorite) to video on demand, if there’s a way to make something less difficult and more convenient, you’ll nail it.
Although there has to be an inversely proportional correlation between the amount of energy expended in creating or developing said ‘conveniences’ and using them. After all, one man’s convenience is another man’s stone cold bone idle laziness.
Yup, that’s what I’m talking about.
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TAGS: click through, comcast, landing pages, PPC, video on demand
Search Engine Marketing Certification: Paid Search & SEO »
Posted on March 3rd, 2008 by Justin Seibert in PPC, Paid Search, SEM, SEO, Web Credibility | 6 Comments
As the half-dozens of regular readers of the Direct Online Marketing™ Blog know, Derrick “McKinley’s Bodyguard” McKee recently came on board to our search team. Before deciding on him I was able to speak with several talented folk.
One was a young woman in school down in Georgia who had studied internet marketing in school and played around with it on the side. She asked where she could get training on learning more while she awaited graduation.
I threw out a few places, giving costs and my 2 cents. After all, I’ve had my search marketing training and certifications over the years and design the training our employees get. But what a perfect opportunity to ask an expert in the arena.
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TAGS: David Temple, Eric Ward, neo@ogilvy, paid search certification, search engine optimization training, SEM, SEMScholar
PPC Text Ads vs Cheapo Store Signs »
Posted on January 24th, 2008 by Paul Woodhouse in PPC, Paid Search | 2 Comments
If you combine an American’s innate lack of shame and a genetic predisposition to prospect all manner of hell can break loose if they happen to roll past a driveway where somebody is throwing something away.
The first time I was party to such behavior was while Steph and myself were residing with her father and cleared out the basement some sunny afternoon. Talk about flies round a cow pat. While he may have lived on a busy road, the number of people stopping and taking stuff was phenomenal. Continue reading →
TAGS: PPC
Wiis Here, Getcha Ice Cold Wii Here »
Posted on January 2nd, 2008 by Justin Seibert in E-commerce, Internet, Online Advertising, PPC, Web Credibility | 3 Comments
I call my lawyer today (about B&O taxes, not for that impending insider trading lawsuit). During our small talk that I hope I won’t be billed for, he says something about Christmas would have been better if he could have found a Wii somewhere. I had heard they were sold out of all the stores in our area for at least 2 weeks, so I asked if he had tried the internet.
“I don’t trust buying over the internet.”
Are you kidding? I could have strangled him. Not because fear of buying over the internet is irrational - it is not. But because he has always impressed me as a man of reasonable intelligence and logic, yet he asked told his internet marketing client that he doesn’t trust buying over the internet. Know your audience! Lie to me for pete’s sake!
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TAGS: $100 oil per barrel, ad copy, coal to liquid, ecommerce, overcoming consumer distrust, PPC, wii
Who Knows about your “Presents”? »
Posted on December 26th, 2007 by Justin Seibert in Business Blogging, Email Marketing, Marketing, Online Advertising, PPC, Paid Search, SEM, SEO, Social Media, Web Development | 1 Comment
 I have two young children, the oldest 2 1/2. She’s a little afraid of the big guy in the red suit, but she likes the Christmas tree and holiday specials, especially the Grinch (the classic one). So we weren’t really sure if she’d ‘get’ Christmas this year or not.
So when we had to wake her at 7:30 we figured this wouldn’t be the year. And when we asked her if she wanted to go open presents, she replied, “no.” Definitely not 2007. Continue reading →
TAGS: Christmas presents, Grinch, internet advertising, Web promotion
The Mitchell Report - What the Implicated Should Do from a(n Internet) Marketing Perspective »
Posted on December 13th, 2007 by Justin Seibert in PPC, Paid Search, SEM, SEO, Search Engines | 11 Comments
For as busy as I am, I waste WAY too much time on sports. I mean, what do they add? The good times are greatly outweighed by the bad. And if I do try to draw parallels from the sports world into internet marketing, often times the results are usually disastrous for all involved.
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TAGS: baseball, hgh, mitchell report, search engine reputation managment, steroids
Yahoo! Search Marketing to Scrap Fixed Minimum Keyword Bids - EWS v. 4.0.0 »
Posted on December 13th, 2007 by Paul Woodhouse in PPC | Leave A Comment
Just got this email from the higher-ups at Yahoo! Search Marketing and it appears there are changes afoot. The most interesting being the change to no fixed minimum keywords bids.
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TAGS: ews 4, keyword bidding, PPC, yahoo search marketing
Google Eyeballs Paid Goons »
Posted on December 3rd, 2007 by Paul Woodhouse in Online Advertising, PPC, Search Engines | Leave A Comment
While we’re still making sure that everything is screwed down nice and tight before everything gets switched, it might be an idea to actually post something. If truth be told we’ve been raring to go since last week but there appears to be a problem or three regarding some of the redirection from this blog to the new one. But panic ye not - we have a back-up plan that we can implement once we’ve got Thanksgiving out of the way.
While we’re on the subject of blogging, or at least while I’m on the subject of blogging, there’s been an almighty brouhaha going on of late relating to Google’s steely cyber stare to various site owners and bloggers engaging in paid linking and now they’re fixing their gaze on pay per posters.
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TAGS: google, penalty, text link ads
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