PPC

Google Chicago: The Most Googly in All the Land »
Posted on November 20th, 2008 by Justin Seibert in DOM News, Google Adwords, PPC, Paid Search, Search Engine Reputation Management, Search Engines | 4 Comments

Earlier this week I visited Chicago and met up with our Google agency reps.  Our reps are actually based out of California, but were in town at the same time for other matters, so it afforded us the opportunity to sit down face to face to discuss some new campaigns for a couple clients.

Because Google often dresses in a body suit woven with mystery, secrecy, and opaqueness, I thought I’d share what it’s like inside the Internet Giant, or at least its Windy City ops.

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How I’ll miss Circuit City for all the wrong reasons »
Posted on November 14th, 2008 by Paul Woodhouse in Google Adwords, PPC, Paid Search | 1 Comment

No second life for Circuit City?

“It’s like a jungle, sometimes it makes me wonder how I keep from going under.” Grandmaster Flash – “The Message”

Oh Circuit City – we’ll surely miss you. Well, we might not miss your insistence on trying to sell hdtvs by splitting the signal 423 ways and displaying SD content on them, or demoing surround sound systems by bunching all the speakers together at different heights and directions. But, those are just minor things ignoring the unique selling points of your big box items. It’s nothing that other major electronics retailers don’t do; albeit, never as cack-handedly as you guys.

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Election Day Paid Search Comparison: How do Obama and McCain Rate? »
Posted on November 4th, 2008 by Justin Seibert in DOM News, Google Adwords, Internet, Microsoft adCenter, PPC, Paid Search, Political Marketing, SEM, Search Engine Reputation Management, Search Engines, Web Credibility, Yahoo Search Marketing | Leave A Comment

Don’t know if you’re aware, but there’s some sort of election thing going on today.  Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post.

With that, let’s take a fairly extensive look into what the candidates are doing today in their paid search campaigns, shall we?

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Like Pig Fat Slinging Mud »
Posted on October 7th, 2008 by Paul Woodhouse in Google Adwords, PPC, Political Marketing, SEO, Search Engine Reputation Management, Search Engines | Leave A Comment

A couple of weeks ago, my dear, lovely wife and I, embarked on a little trip down the road to our local Hungarian eatery. Although, having spent a bit of time in Hungary in the run up to the Kosovo crisis, the idea of dabbling in their cuisine for fun seems a bit off. Not that I’m being disparaging to Hungarians, but any nation that has as many uses for pig fat as they do is either very inventive or lacks imagination. Great big blocks of the stuff they’d have just hanging about the place for slicing off and slipping into your pasta or dubbing your boots in the winter.

Pig fat - great for indoor or outdoor use!

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The Dangers of Content Matching: Robert Kiyosaki »
Posted on August 29th, 2008 by Justin Seibert in PPC, Paid Search, Search Engine Reputation Management, Web Credibility | Leave A Comment

One of my former hockey teammates from Vanderbilt also ended up in the internet marketing realm.  Today, Jotham McCauley sent me something I found too funny.  By the way, if you’re looking for bubble hockey games or anything related to stand up arcade games like foosball, for now, for your customer’s sake, for your daughter’s sake, ya might wanna think about buying a quality product from Gold Star Games.

Here’s your Highlights exercise for the day.  Tell me what’s wrong with this picture (after the jump).

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Ego Keywords: at What Cost? »
Posted on July 28th, 2008 by Justin Seibert in PPC, Paid Search, SEM, SEO, Search Engines | 4 Comments

You have keywords you absolutely HAVE to rank for.  Admit it.  They may be your company name, your name, a very vague, and broad subject related to your industry, or something absolutely arcane that no one searches for.

Occasionally these terms matter enough that you absolutely need to own them, often you do really need to have some sort of presence for them, and probably more often than not they really don’t matter at all*.   So how do you know?

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Cold. Hard. Numbers. »
Posted on July 9th, 2008 by Paul Woodhouse in PPC, Paid Search, SEM, Search Engines | 2 Comments

The only time anybody ever took any notice of something big and green, it was generally rather angry and unable to split its underpants. And that’s how you’d generally feel when using the Google AdWords keyword suggestion tool.

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Are you a John M(a)cCain or a (P)PC Guy? »
Posted on June 12th, 2008 by Paul Woodhouse in Business Blogging, PPC, Paid Search, Political Marketing | Leave A Comment

A few weeks ago, John McCain was asked if he was a Mac or a PC guy, to which he answered:

“Neither, I’m an illiterate that has to rely on my wife for all of the assistance I can get.”

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There Were Three in the Bed and the Little One Said….. »
Posted on April 22nd, 2008 by Paul Woodhouse in PPC, Paid Search, Search Engines | 3 Comments

It’s happened again.

I’m sure I’ve bored you previously with some of my wife’s dream tales, but I don’t know whether I’ve mentioned that I also wind up in her dream dog house.

Most guys’ lives are tense enough with their better half’s incessant suspicions as to whatever particular reason they have for being particularly suspicious without coming a cropper during her sleep.

The other morning, I was sat checking my emails waiting for Steph to hurry up with my caffeine explosion, when she sidled over, scowled at me and plainly accused me of cheating on her in one of dreams during the night.

No “Good Morning, sweetheart” or anything remotely friendly beforehand, just a straight out accusation of sleep-induced witnessed adultery. I didn’t help matters by grinning smugly as she divulged certain details - especially considering I obviously had it going on in her dream due to me exiting a ‘van full of girls’ (or would that be exciting?).

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Yahoo! Scraps Minimum Keyword Bid »
Posted on April 18th, 2008 by Paul Woodhouse in PPC, Paid Search | 1 Comment

You remember that Yahoo! PPC breaking news we broke back in December, do you not? You know, when we got secret inside word of them scrapping minimum keyword bids. And by secret inside word I’m referring to an email we received.
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