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Free Google AdWords Audits »
Posted on December 4th, 2009 by Justin Seibert in DOM News, Google Adwords, Microsoft adCenter, PPC, Paid Search, SEM, Search Engines, Yahoo Search Marketing | 6 Comments

Just a quick housekeeping note: we wanted to announce a site we launched offering free Google AdWords audits. Good for Yahoo! Search Marketing and Microsoft adCenter, too, but AdWords seems to be the one most people are interested in since it takes about 2/3 of the market and usually more than that out of an advertiser’s pay per click budget.

It’s pretty low key – no fees, no contract, no obligation.  We’ll even sign a Non-Disclosure Agreement.  Just give us access to your account and we’ll grade how well you’re doing and give you some tips on how to optimize your paid search accounts for better ROI.  And hey – if it turns out you’d like to have us do some work for you, too, well that would just be peachy. 

On that note, I also wanted to point out that you can get varying levels of help on your pay per click accounts based on your needs and budgets.

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Yahoo! & Microsoft Sign Search Deal Prenup »
Posted on July 30th, 2009 by Paul Woodhouse in Google - SEO, Microsoft adCenter, PPC, SEM, SEO, Search Engines, Yahoo Search Marketing | 10 Comments

Well the world of search is all a flutter with news of the merger between Yahoo! and Microsoft. It’s by no means easy to avoid, but the main crux of the deal as highlighted on ChoiceValueInnovation.com, the website created solely for news about the partnership, is as follows:
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Google Chicago: The Most Googly in All the Land »
Posted on November 20th, 2008 by Justin Seibert in DOM News, Google Adwords, PPC, Paid Search, Search Engine Reputation Management, Search Engines | 6 Comments

Earlier this week I visited Chicago and met up with our Google agency reps.  Our reps are actually based out of California, but were in town at the same time for other matters, so it afforded us the opportunity to sit down face to face to discuss some new campaigns for a couple clients.

Because Google often dresses in a body suit woven with mystery, secrecy, and opaqueness, I thought I’d share what it’s like inside the Internet Giant, or at least its Windy City ops.

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How I’ll miss Circuit City for all the wrong reasons »
Posted on November 14th, 2008 by Paul Woodhouse in Google Adwords, PPC, Paid Search | 2 Comments

No second life for Circuit City?

“It’s like a jungle, sometimes it makes me wonder how I keep from going under.” Grandmaster Flash – “The Message”

Oh Circuit City – we’ll surely miss you. Well, we might not miss your insistence on trying to sell hdtvs by splitting the signal 423 ways and displaying SD content on them, or demoing surround sound systems by bunching all the speakers together at different heights and directions. But, those are just minor things ignoring the unique selling points of your big box items. It’s nothing that other major electronics retailers don’t do; albeit, never as cack-handedly as you guys.

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Election Day Paid Search Comparison: How do Obama and McCain Rate? »
Posted on November 4th, 2008 by Justin Seibert in DOM News, Google Adwords, Internet, Microsoft adCenter, PPC, Paid Search, Political Marketing, SEM, Search Engine Reputation Management, Search Engines, Web Credibility, Yahoo Search Marketing | 2 Comments

Don’t know if you’re aware, but there’s some sort of election thing going on today.  Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post.

With that, let’s take a fairly extensive look into what the candidates are doing today in their paid search campaigns, shall we?

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