Bing’s ‘Disavow Links’ Tool Makes it Easier to Cut Ties
Even if you didn’t mean to build bad links, that doesn’t mean there aren’t any out there affecting your site. For example, you may have innocently tried out some questionable services in the past that now haunt your dreams. Or, if your competitors are particularly mean, they might just be [...]
Don’t Stop Believin’ (That Google Places Has Potential)
Dear Google Places, This isn’t working out. You’re unpredictable, inflexible, and sneaky, but lately, I find myself spending more time with you than ever. I can’t stand that you’re such an important fixture in my life, but to be honest, I’d be lost without you. I wish that you would [...]
A Google Social Analytics Summary + the New Backlinks Report
One new feature in Google Analytics that I have enjoyed exploring lately is Social. Its main purpose is to measure your social impact across different networks and channels. You can also monitor the performance of your social pages and profiles and identify what specific content is performing well through social [...]
New Google+ Page Updates: Still Trying to Keep Up With Facebook?
If you use Google+, you might notice some new updates today. I’ve included a couple screenshots so you can visually compare the differences. Google+ Changes Here are some of the Google+ changes we’ve noticed so far: Instead of the icons across the top of the page, your new Google+ page [...]
Facebook Check-In Changes are Coming Soon (Timeline Wasn’t Enough?)
As we all know, Facebook has been making some changes lately. Although you’re probably tired of me talking about them, and I’m sure you’re all experts on the Timeline layout by now, I have one more update. I promise this will be the only blog post about Facebook that I [...]
The LinkedIn Follow Company Button: Start Using It
Today, I’m reminding everyone to use the new(ish) LinkedIn Follow Company button on their website. This update actually rolled out on February 27, 2012, but an email about the button was also sent out around March 7, 2012. If you haven’t started using the Follow Company button, you may be [...]
Big News: The New Facebook Pages Design
When I walked into the office this morning, Justin yelled, “Are you ready for big news?” I wasn’t, but now that I’ve had time to look into the issue, I have to admit…it is big news: Facebook is rolling all Facebook Pages over to a new design on March 30, [...]
TripAdvisor Astroturfing Hand Slapping
One of my favorite topics when it comes to review sites is astroturfing.* What is Astroturfing? If you’re not familiar, astroturfing is when you write fake reviews for a company – either positive reviews for your own, or negative ones for a competitor. The term came about because you’re faking [...]
Google Places Best Ever Ratings: Do They Matter?
Have you heard of the “Best Ever” medal for businesses on Google Places? Surely you must have, since it was introduced almost 8 months ago. It’s a great concept, really. In case you didn’t know, you have 10 “Best Ever” medals to award to your most beloved places, from your [...]
The YouTube Channel Upgrade
Have you checked your YouTube account lately? Surprise! Your channel got an upgrade. Since our Direct Online Marketing™ YouTube has a new look too, I’ve been exploring the changes. If you haven’t had a chance to compare the new look to the old, not to worry! I’ve already detailed the updates [...]
Want to Hang Yourself? Twitter Says, “Go for It!”
About a month ago, we were alerted to a tweet by one of our clients of a man who threatened to kill himself. While we were all fairly sure he was someone who tweeted something rashly and was not actually suicidal, I didn’t want to take the chance, sitting around [...]
Facebook Reviews Link Going Away on Halloween
When I logged into our facebook page today, I saw a message saying facebook recommendations reviews were going away: “That was quick,” I thought to myself. Facebook forced recommendations in the upper right hand corner of business pages only back in July. I was guessing they just received a lot [...]
The 1 Place Google Places Still Shows Outside Reviews
If you’ve been reading this blog for awhile or have spoken to me ever, you probably know one thing about me: I’m obsessed (cursed?) with the Pirates. If you know a second thing, it’s how strongly I feel all businesses need to understand how their online reputation can either help [...]
FOUND! GOOGLE ADWORDS AUDIT
