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Search Engine Reputation Management
Lightning Fast: Reason #68 Why We Love PPC »
Posted on June 30th, 2010 by Justin Seibert in DOM News, Google Adwords, Paid Search, Search Engine Reputation Management, Search Engines | 2 Comments
Yesterday we received a pretty fun call from one of our clients who is the market leader in their field. Not involving an uncommon situation, but definitely providing a nice break to the day that got our paid search team amped.
A pretty huge corporation ate up a quasi-competitor. They put out a press release and got pretty decent coverage among blogs and more traditional news organizations. They wanted to show up on searches by people who had heard the news and wanted to learn more. No sweat sayeth we, but we posed a question:
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TAGS: bp, contextual advertising, google display network, m&a, orm
Want to Blast Your Competition? Don’t Try Yelp »
Posted on April 6th, 2010 by Justin Seibert in Local Search, Search Engine Reputation Management | 3 Comments
 What timing! Our good friend and mascot SEOdog just finished a post on why it’s a bad idea to astroturf reviews on local business listings, yellow pages, and review sites. Then Yelp! announced that it is going to be more transparent about company reviews.
A couple interesting things here, but the one I want to talk about is that it will now show ALL reviews it has for a business. But why should you care? Continue reading →
TAGS: astroturfing, business reviews, jeremy stoppelman, local business listings, matt mcgee, seodog, yelp
The Top 25 Student Blogs »
Posted on April 2nd, 2010 by Justin Seibert in Business Blogging, DOM News, Local News, Search Engine Reputation Management | 2 Comments
First and foremost, Happy Easter and Chag Sameach to all. I still don’t know what to say on Good Friday, so I’m avoiding it altogether and just wishing good holidays to all for Easter and Passover. And oh yeah – we’re open today if you need anything.
For those of you not aware, I’ve been teaching internet marketing at West Liberty University, a local West Virginia university about 15 minutes north of Wheeling. That’s the class where we did the Google Online Marketing Challenge, their group project. Well they have one other project – each had to create, post to, and maintain a blog, using WordPress (the .com – not all students in class have a Web development background).
Honestly – and I shouldn’t say that because doesn’t that imply I’m not always honest? – I’ve been really impressed by a lot of the students. Many have really taken to this and done some great things. So, if you believe in education and the importance of understanding things like blogging and online reputation management by younger generations entering the workforce, please take the time to visit one or more of these blogs and leave encouraging feedback. List after the jump.
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TAGS: Easter, Passover, student blogging, West Liberty University
Poor Lois Feldman – The Speaker, Not the Bathroom Party Time Lady »
Posted on December 2nd, 2008 by Justin Seibert in Paid Search, SEM, SEO, Search Engine Reputation Management, Social Media, Web Credibility | 1 Comment
By now you’ve probably heard the story about Lois Feldman. If not, here’s a quick recap:
Lois was arrested for doing her Humpty Hump (of Digital Underground fame) Burger King bathroom impression in the stall of a public bathroom at a college football game recently. That’s pretty embarrasing, especially in today’s internet age.
But you know what’s really embarrassing?
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TAGS: bad business bureau, branding, Digital Underground, kitten hijacking, Lois Feldman, online reputation management, Plaxico Burress, reputation management for attorneys, Scott Boras
Google Chicago: The Most Googly in All the Land »
Posted on November 20th, 2008 by Justin Seibert in DOM News, Google Adwords, Paid Search, Search Engine Reputation Management, Search Engines | 6 Comments
Earlier this week I visited Chicago and met up with our Google agency reps. Our reps are actually based out of California, but were in town at the same time for other matters, so it afforded us the opportunity to sit down face to face to discuss some new campaigns for a couple clients.
Because Google often dresses in a body suit woven with mystery, secrecy, and opaqueness, I thought I’d share what it’s like inside the Internet Giant, or at least its Windy City ops.
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TAGS: ebay, google chicago, googly, jenga, jim belushi, kim jong il, puppy fur coats
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