Poor Lois Feldman – The Speaker, Not the Bathroom Party Time Lady
By now you’ve probably heard the story about Lois Feldman. If not, here’s a quick recap: Lois was arrested for doing her Humpty Hump (of Digital Underground fame) Burger King bathroom impression in the stall of a public bathroom at a college football game recently. That’s pretty embarrasing, especially in [...]
Election Day Paid Search Comparison: How do Obama and McCain Rate?
Don’t know if you’re aware, but there’s some sort of election thing going on today. Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post. With that, let’s take a fairly extensive look into what the candidates [...]
Healthcare Marketing Research & Survey Results
On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions. We also asked you “What are the most used online resources to gather information on a health question / concern?” Probably a bit of a misleading question since some people answered [...]
How do People Find Answers to Health Related Questions?
One of my favorite sitcom lines was from Roseanne, circa 1992. Darlene‘s uncle brings a vcr and she says with incredibly dry delivery, “Alright, the Connor Conner family leaps into the 80′s.” That’s kind of how I feel today about the newest feature for the Direct Online Maketing: polls. Recently, [...]
The Dangers of Content Matching: Robert Kiyosaki
One of my former hockey teammates from Vanderbilt also ended up in the internet marketing realm. Today, Jotham McCauley sent me something I found too funny. By the way, if you’re looking for bubble hockey games or anything related to stand up arcade games like foosball, for now, for your [...]
Is Your Customer Service in it for the Long U-Haul?
This past couple of weeks has been the best of times, but it’s also been the worst of times. I foolhardily coordinated our move back up round Cleveland the same weekend I left for England to go and surprise my Gran for her 90th. Yet it takes somebody who bleeds [...]
Blogs are Crap – More Fallout from the WVU eMBA Scandal
Rarely do I literally stop everything I’m doing to read an article. Or post a comment. Or write a blog. I hit the trifecta today. Just when I thought I had said all I could say about the WVU eMBA scandal from an online reputation management perspective, I was sent [...]
On Cuil and Search Engine Reputation Management
Rule #1 for true search engine reputation management: If you’re going to get major press for your new search engine, which is supposed to take on Google, either make sure it works or don’t put it out there for people to play with. There’s, “hey we’re still working out the [...]
Marketing a State – Online Reputation Management for West Virginia
Fans of the old Rocky & Bullwinkle cartoon will remember when they told you to tune in next week. They would always end “Don’t miss tomorrow’s exciting episode…[Bullwinkle's Ride or Goodbye, Dollink].” Always two titles. The alternative title for this post would be “Growing Young Professional Class in WV…Now How [...]
Finally an Example of being Proactive in Online Reputation Management Courtesy of Obama
I spend a lot of time talking with folks about online reputation management and how crucial it is in today’s world. Sometimes that’s to the press, sometimes at conferences, sometimes to my dog JJ after my wife goes to “sleep” to avoid listening to me anymore. (Honey, I know you’re [...]
Governor Manchin Emails State RE: Daughter's WVU MBA Scandal
Alright, Now I’m convinced the higher ups at WVU and in West Virginia State government are reading my blog and attending our Next Generation Marketing conferences. I’m not going to go through the whole spiel again, but be aware that this article is written in a non-biased fashion meant to [...]
Update – WVU President Mike Garrison Emails Employees
In the last post, I talked about ways to respond to a pr crisis. In fairness that he is responding to the crisis with a statement – and using email to do it! although nothing further on his blog so far – I wanted to post an email WVU President [...]
Extreme Online Reputation Management: WVU, Mylan, & Governor's Office Edition
In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In it, I will go over the premise and some recommendations for online reputation management. The last time I spoke about that publicly was at the [...]
FOUND! GOOGLE ADWORDS AUDIT
