Google Places Best Ever Ratings: Do They Matter?
Have you heard of the “Best Ever” medal for businesses on Google Places? Surely you must have, since it was introduced almost 8 months ago. It’s a great concept, really. In case you didn’t know, you have 10 “Best Ever” medals to award to your most beloved places, from your [...]
New Hampshire Republican Primary: A Look at Candidate AdWords Campaigns
With all the news coverage of the Iowa primary yesterday, I thought I’d pull up and share some very quick information about how Republican candidates are using Google AdWords (as a proxy for search engine marketing and internet marketing in general) right now in the next stop on the trail: [...]
Creative Ways to Use Retargeting
We haven’t talked a lot about retargeting on the Found blog, which is kind of silly given how much we use it in our client campaigns, so allow me to right the wrong with a quick post. What Is Retargeting? Before we get into some of the neat ways people [...]
The 1 Place Google Places Still Shows Outside Reviews
If you’ve been reading this blog for awhile or have spoken to me ever, you probably know one thing about me: I’m obsessed (cursed?) with the Pirates. If you know a second thing, it’s how strongly I feel all businesses need to understand how their online reputation can either help [...]
Who’s Using Google’s Personalized Search?
Have you ever wondered why your Google search results look different on other computers to your own? Have you ever wondered why you get different results when searching from within a different browser that isn’t signed into Gmail? It’s personalized results, yknow. Just have a look at the following video [...]
Is Google the Simon Cowell of Search Engines?
There’s only one thing worse than you thinking your kid is super special, and that’s somebody else vicariously thinking the same and you liking it on facebook. As much as Simon Cowell must be stopped in his pursuit of destroying music, his ability to destroy a parent/child axis of delusion [...]
Google Still Hates Children – Not So Safe Search
While doing some searching today for some branded terms, I ran a search on “long fence.” So of course I get a picture on an AdWords ad of a woman in a fish net dress apparently wearing no bra. For the more technical among you, you’ll tell that this is [...]
Google Places Goes It Alone (with Reviews) – UPDATED
If you weren’t paying attention last week you missed that Google Places has dropped 3rd party review ratings and stars from its pages. That meant for many companies going from a dozen reviews to 0-1 or from hundreds to a handful. Which makes this a big deal. But what exactly [...]
Google’s +1 for AdWords Ads Misses the Point
We’ve had clients asking us about our thoughts regarding Google’s recent roll-out of its +1 button, so I thought I’d share my thoughts here. This post will focus mostly on +1 for AdWords; you can bug Paul if you’d like to get his thoughts on Google +1 for SEO. Update: [...]
Should You Bid on Competitor Brand Terms?
Let me start off by writing I’m not going to give you a simple “yes” or “no” answer to the title question because there isn’t one. Instead, let’s take repair our chopper Zen-style and discuss what you need to know to make the decision. The Basics of Advertising on Competitor [...]
Interview with Cars.com on Dealer Ratings: Part 2
On Wednesday, we posted the first half of an interview with Nick Hummer of Cars.com about how their new dealer ratings & review system is coming along. Here for your reading pleasure is the second half of our discussion. JS: One of the things I thought was interesting is that [...]
Why Google Maintains 6×9=42
Just the other day I was yakking to Justin about the answer to life, the universe and everything in relation to smashing pies with sledgehammers and had to explain what it was. No prizes for knowing that it’s 42. One of the things (in fact the only thing) about my [...]
Interview with Cars.com on New Dealer Review System: Part 1
As we mentioned before, Cars.com switched over to a new dealers review and rating system this past March, which is currently in an opt-in stage. We wanted to get an update on how things were going so far, so we reached out to Nick Hummer, their product manager who’s leading [...]
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