Search Engines

Bing & Yahoo! Transitioning in a Tree »
Posted on July 23rd, 2010 by Paul Woodhouse in Search Engines | Leave A Comment

Are you ready? Did you know? Do you care?

….about the Yahoo! and Microsoft Search Alliance. Yes, the time is nearly upon us as pointed out by the following email:

Organic Search Transition:
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The Decision Engine, Twitter Search & Trying to Find a Non-Charred LeBron Jersey »
Posted on July 9th, 2010 by Paul Woodhouse in Search Engines | Leave A Comment

Nobody, I mean nobody, does sporting soap opera quite like you Americans.

That whole LeBronathon last night had it all: the egocentric sporting superstar talking of himself in the third person; cities (well bars (ok, a bar) within various cities) waiting for his decision; the superstar’s hometown humiliated; residents of hometown burning superstar’s jersey; owner of superstar’s team going ballistic via emails written in Comic Sans – and this is just the start of it.

I’m obviously just a limey import that happens to reside in a Cleveland suburb, and couldn’t really give a hoot about hoops, but as a sports fan this was/is one sorry episode to witness.
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Prepping for Yahoo! Microsoft Wonder Twins Search Alliance »
Posted on July 1st, 2010 by Justin Seibert in Microsoft adCenter, Paid Search, Search Engines, Yahoo Search Marketing | 1 Comment

As we prepare for the Yahoo! Microsoft Search Alliance when these two superheros say, “Wonder Twins Activate: Form of Chinese-Friendly Google,” we here at Direct Online Marketing can’t help but shed a few tears.  We may never have another chance to watch the Search Engine Rap Battle again.

But the real question: are you prepared?  Pick your position out of one of the following 3 scenarios ranked in order of least work to most work to learn what you need to know.
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Lightning Fast: Reason #68 Why We Love PPC »
Posted on June 30th, 2010 by Justin Seibert in DOM News, Google Adwords, Paid Search, Search Engine Reputation Management, Search Engines | 2 Comments

Yesterday we received a pretty fun call from one of our clients who is the market leader in their field.  Not involving an uncommon situation, but definitely providing a nice break to the day that got our paid search team amped.

A pretty huge corporation ate up a quasi-competitor.  They put out a press release and got pretty decent coverage among blogs and more traditional news organizations.  They wanted to show up on searches by people who had heard the news and wanted to learn more.  No sweat sayeth we, but we posed a question:

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Never Ever Ever Dev Test a Site w/o Blocking Spiders »
Posted on June 28th, 2010 by Justin Seibert in DOM News, Search Engines, Web Development | 1 Comment

I’m not a big believer in the words “never” or “always,” but am going to use it here like the Yeti in Monsters, Inc. “Rule #1 out here: Always…No, never go out in a blizzard.”

Since we’re now starting to build out our new WordPress site on a test server, we wanted to give you our Rule #1 out here.  Never put up a test (or dev) site without blocking it off from the search engines.  I know what you’re thinking – how would anyone ever find it – we’re not sending out an email to our newsletter list with the url.

However, I can count three separate times off the top of my head that Continue reading →

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