Archive

Confuse Your Bank with Lira, Peso, & Rand Deposits via Google AdWords

Our agency’s located in a small town in West Virginia called Wheeling, about an hour outside of Pittsburgh. Its population has declined in every Census count since the 1930s to the point where Wheeling’s well less than half the size it used to be. The loss can be attributed to [...]

How to Protect Your Trademark in Google

Are you one of the many whom have a registered trademark? As many of you know, trademarking is a process involving lots of time and money. One of our many duties here at Direct Online Marketing is ensuring your trademark is used properly in order to prevent infringement. In today’s [...]

New YouTube Changes December 2012: A More Personalized Experience

Back in July of this year, we highlighted a few YouTube Analytics changes. Like most Google products, though, YouTube is ever-evolving, so we’re back with more recent YouTube updates that may impact your video-viewing experience. If you haven’t had a chance to explore the new features or just want a [...]

Bing’s ‘Disavow Links’ Tool Makes it Easier to Cut Ties

Even if you didn’t mean to build bad links, that doesn’t mean there aren’t any out there affecting your site. For example, you may have innocently tried out some questionable services in the past that now haunt your dreams. Or, if your competitors are particularly mean, they might just be [...]

Don’t Stop Believin’ (That Google Places Has Potential)

Dear Google Places, This isn’t working out. You’re unpredictable, inflexible, and sneaky, but lately, I find myself spending more time with you than ever. I can’t stand that you’re such an important fixture in my life, but to be honest, I’d be lost without you. I wish that you would [...]

Google Now In Legitimate Trouble over Trademarks

Recently I was able to get my hands on the Rosetta Stone LTD v. Google, Incorporated ruling from the U.S. 4th Circuit Court of Appeals.  If you can get through the legalese and have an interest in paid search, it’s fascinating – particularly because it could have huge implications on [...]

TripAdvisor Astroturfing Hand Slapping

One of my favorite topics when it comes to review sites is astroturfing.* What is Astroturfing? If you’re not familiar, astroturfing is when you write fake reviews for a company – either positive reviews for your own, or negative ones for a competitor.  The term came about because you’re faking [...]

Google Places Best Ever Ratings: Do They Matter?

Have you heard of the “Best Ever” medal for businesses on Google Places? Surely you must have, since it was introduced almost 8 months ago. It’s a great concept, really. In case you didn’t know, you have 10 “Best Ever” medals to award to your most beloved places, from your [...]

New Hampshire Republican Primary: A Look at Candidate AdWords Campaigns

With all the news coverage of the Iowa primary yesterday, I thought I’d pull up and share some very quick information about how Republican candidates are using Google AdWords (as a proxy for search engine marketing and internet marketing in general) right now in the next stop on the trail: [...]

Creative Ways to Use Retargeting

We haven’t talked a lot about retargeting on the Found blog, which is kind of silly given how much we use it in our client campaigns, so allow me to right the wrong with a quick post. What Is Retargeting? Before we get into some of the neat ways people [...]

The 1 Place Google Places Still Shows Outside Reviews

If you’ve been reading this blog for awhile or have spoken to me ever, you probably know one thing about me: I’m obsessed (cursed?) with the Pirates. If you know a second thing, it’s how strongly I feel all businesses need to understand how their online reputation can either help [...]

Who’s Using Google’s Personalized Search?

Have you ever wondered why your Google search results look different on other computers to your own? Have you ever wondered why you get different results when searching from within a different browser that isn’t signed into Gmail? It’s personalized results, yknow. Just have a look at the following video [...]

Is Google the Simon Cowell of Search Engines?

There’s only one thing worse than you thinking your kid is super special, and that’s somebody else vicariously thinking the same and you liking it on facebook. As much as Simon Cowell must be stopped in his pursuit of destroying music, his ability to destroy a parent/child axis of delusion [...]

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