|
Blog > Archive by category 'Search Engines'
 |
 |
 |
|
|
|
Search Engines
Learn How to Search - It’s on for Young and Old. »
Posted on May 20th, 2009 by Paul Woodhouse in Search Engines | Leave A Comment
Back in February, Hitwise released a report highlighting a 20% increase in 8 word keyword searches over the previous year and that searches containing 5 keywords or more had increased by 9%. In the same period, 1-4 word search queries were down 2%.
Oh I know how you love your stats late of a Wednesday.
Continue reading →
TAGS: how to search, seaech lesson plans, searching tips
Tracking Site Page Importance Via Crawl Cache Dates »
Posted on November 24th, 2008 by Justin Seibert in DOM News, Google - SEO, SEO, Search Engines, The Marketing Experts | 3 Comments
We’ve been thinking about how we can bring more value to our readers on this here internet marketing blog and settled on running an occasional series of guest posts penned by various marketing thought leaders. This remained filed in our Good Ideas We Feel Like We’re Too Busy to Implement drawer until now. What finally got me out of my hammock to implement this series was being featured in a post by Donna FontenotSEO Scoop as part of a series meant to spread some love and introduce the search engine marketing community to other and often newer voices.
DazzlinDonna as she is better known on the internets has been involved in this industry for quite some time and really knows her stuff. I am personally delighted to have Donna kick off our The Marketing Experts series and now present her post on a very specific way you can improve your own search engine optimization efforts (or stay on top of your SEO firm). — Justin
Over two years ago, way back in September, 2006, Google let us know that they were changing the way they display cache dates for our pages. Specifically, Vanessa Fox said:
Continue reading →
TAGS: cache dates, crawl rates, dazzlindonna, Google spiders
Google Chicago: The Most Googly in All the Land »
Posted on November 20th, 2008 by Justin Seibert in DOM News, Google Adwords, PPC, Paid Search, Search Engine Reputation Management, Search Engines | 4 Comments
Earlier this week I visited Chicago and met up with our Google agency reps. Our reps are actually based out of California, but were in town at the same time for other matters, so it afforded us the opportunity to sit down face to face to discuss some new campaigns for a couple clients.
Because Google often dresses in a body suit woven with mystery, secrecy, and opaqueness, I thought I’d share what it’s like inside the Internet Giant, or at least its Windy City ops.
Continue reading →
TAGS: ebay, google chicago, googly, jenga, jim belushi, kim jong il, puppy fur coats
Election Day Paid Search Comparison: How do Obama and McCain Rate? »
Posted on November 4th, 2008 by Justin Seibert in DOM News, Google Adwords, Internet, Microsoft adCenter, PPC, Paid Search, Political Marketing, SEM, Search Engine Reputation Management, Search Engines, Web Credibility, Yahoo Search Marketing | Leave A Comment
 Don’t know if you’re aware, but there’s some sort of election thing going on today. Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post.
With that, let’s take a fairly extensive look into what the candidates are doing today in their paid search campaigns, shall we?
Continue reading →
TAGS: barack obama, john mccain, linky goodness, online political advertising, presidential search strategies, Yahoo! biggest loser
Healthcare Marketing Research & Survey Results »
Posted on November 3rd, 2008 by Justin Seibert in Google Adwords, Healthcare Marketing, Microsoft adCenter, Online Marketing, Paid Search, SEM, SEO, Search Engines, Web Credibility, Yahoo Search Marketing | 2 Comments
 On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions. We also asked you “What are the most used online resources to gather information on a health question / concern?” Probably a bit of a misleading question since some people answered what they used while others answered what they thought most people used.
Either way, the results of the survey and the actual data from HI after the jump.
Continue reading →
TAGS: differences in geotargeting features, google adwords, google alerts, harris interactive, healthcare surveys, Microsoft adCenter, online healthcare marketing, twitter, Yahoo Search Marketing
How do People Find Answers to Health Related Questions? »
Posted on October 31st, 2008 by Justin Seibert in Healthcare Marketing, Online Marketing, Search Engines, Web Credibility | 16 Comments
One of my favorite sitcom lines was from Roseanne, circa 1992. Darlene’s uncle brings a vcr and she says with incredibly dry delivery, “Alright, the Connor Conner family leaps into the 80’s.” That’s kind of how I feel today about the newest feature for the Direct Online Maketing: polls.
Recently, we came across some really interesting research regarding how consumers look for answers to their healthcare related questions and issues. The answers may surprise you. They did me.
Continue reading →
TAGS: darlene conner, dr. kelso, halloween, Healthcare Marketing, polls, scrubs
Like Pig Fat Slinging Mud »
Posted on October 7th, 2008 by Paul Woodhouse in Google Adwords, PPC, Political Marketing, SEO, Search Engine Reputation Management, Search Engines | Leave A Comment
A couple of weeks ago, my dear, lovely wife and I, embarked on a little trip down the road to our local Hungarian eatery. Although, having spent a bit of time in Hungary in the run up to the Kosovo crisis, the idea of dabbling in their cuisine for fun seems a bit off. Not that I’m being disparaging to Hungarians, but any nation that has as many uses for pig fat as they do is either very inventive or lacks imagination. Great big blocks of the stuff they’d have just hanging about the place for slicing off and slipping into your pasta or dubbing your boots in the winter.
Pig fat - great for indoor or outdoor use!
Continue reading →
TAGS: hungary, john mccain, keating 5, obama campaign, pig fat
Sarah Palin Most Searched For Term on Internet Since Al Gore Invented It »
Posted on September 5th, 2008 by Paul Woodhouse in Political Marketing, Search Engines | 3 Comments
Now here’s the closest thing I could find to a pitbull wearing lipstick, and probably a reminder why you don’t leave pooches alone with your make-up bag. I mean, it’s the wrong color for its fur-tone and everything.
Continue reading →
TAGS: google trends, lipstick, pitbull, sarah palin
On Cuil and Search Engine Reputation Management »
Posted on July 28th, 2008 by Justin Seibert in Search Engine Reputation Management, Search Engines, Web Credibility | 1 Comment
Rule #1 for true search engine reputation management:
If you’re going to get major press for your new search engine, which is supposed to take on Google, either make sure it works or don’t put it out there for people to play with. There’s, “hey we’re still working out the bugs - we appreciate your feedback” and then there’s cuil. It’s pronounced “werth-les.”
Continue reading →
TAGS: cuil, Google Adwords, leftvsright.com, new search engines, Search Engine Reputation Management, searchme.com
Ego Keywords: at What Cost? »
Posted on July 28th, 2008 by Justin Seibert in PPC, Paid Search, SEM, SEO, Search Engines | 4 Comments
You have keywords you absolutely HAVE to rank for. Admit it. They may be your company name, your name, a very vague, and broad subject related to your industry, or something absolutely arcane that no one searches for.
Occasionally these terms matter enough that you absolutely need to own them, often you do really need to have some sort of presence for them, and probably more often than not they really don’t matter at all*. So how do you know?
Continue reading →
TAGS: AOL, baseball, ego keywords, Joe Posnanski, Murray Chass, paid search budgets, SEO, wiggles
|
|
|
|
 |
 |
|
|
|
