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SEM
Search Engine Marketing Certification: Paid Search & SEO »
Posted on March 3rd, 2008 by Justin Seibert in PPC, Paid Search, SEM, SEO, Web Credibility | 6 Comments
As the half-dozens of regular readers of the Direct Online Marketing™ Blog know, Derrick “McKinley’s Bodyguard” McKee recently came on board to our search team. Before deciding on him I was able to speak with several talented folk.
One was a young woman in school down in Georgia who had studied internet marketing in school and played around with it on the side. She asked where she could get training on learning more while she awaited graduation.
I threw out a few places, giving costs and my 2 cents. After all, I’ve had my search marketing training and certifications over the years and design the training our employees get. But what a perfect opportunity to ask an expert in the arena.
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TAGS: David Temple, Eric Ward, neo@ogilvy, paid search certification, search engine optimization training, SEM, SEMScholar
Meet the New Search Marketer »
Posted on February 18th, 2008 by Justin Seibert in DOM News, SEM | Leave A Comment
We’ve been absolutely crushed here as Paul alluded to earlier. Hence no posts from me in a couple weeks. But don’t cry for me, Argentina. Especially not now as we brought in some more help. Continue reading →
TAGS: Bill Brasky, Derrick McKeen, search marketing specialist
Who Knows about your “Presents”? »
Posted on December 26th, 2007 by Justin Seibert in Business Blogging, Email Marketing, Marketing, Online Advertising, PPC, Paid Search, SEM, SEO, Social Media, Web Development | 1 Comment
 I have two young children, the oldest 2 1/2. She’s a little afraid of the big guy in the red suit, but she likes the Christmas tree and holiday specials, especially the Grinch (the classic one). So we weren’t really sure if she’d ‘get’ Christmas this year or not.
So when we had to wake her at 7:30 we figured this wouldn’t be the year. And when we asked her if she wanted to go open presents, she replied, “no.” Definitely not 2007. Continue reading →
TAGS: Christmas presents, Grinch, internet advertising, Web promotion
The Mitchell Report - What the Implicated Should Do from a(n Internet) Marketing Perspective »
Posted on December 13th, 2007 by Justin Seibert in PPC, Paid Search, SEM, SEO, Search Engines | 11 Comments
For as busy as I am, I waste WAY too much time on sports. I mean, what do they add? The good times are greatly outweighed by the bad. And if I do try to draw parallels from the sports world into internet marketing, often times the results are usually disastrous for all involved.
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TAGS: baseball, hgh, mitchell report, search engine reputation managment, steroids
Would you kill for a sale? »
Posted on December 11th, 2007 by Paul Woodhouse in SEM, Slightly Off-Topic | 2 Comments
I love being a strange foreign man in a strange foreign land. As you may have gathered by now, I have a beautiful excuse to hide behind anytime I wish to flirt with something remotely controversial. All I have to do is play my ‘get out of jail free card’ - the fact that I’m British and I’ve seen things operate differently.
(GOOJFC)
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TAGS: sicko, socialized medicine
Justin’s Speaking in Erie, PA »
Posted on December 6th, 2007 by Paul Woodhouse in DOM News, SEM | Leave A Comment
How on the ball am I telling you that just is speaking at the SEM II: Join the Evolution conference up in Erie, PA seeming it finished about half an hour ago?
And what a brave little soldier he was getting all wrapped up and braving the elements to get himself there yesterday. The man is a consumate professional.
Anyway, he’s been doing a spot of live-blogging over on the Marketing Conference Blog and it’s a cracking little round-up of the first topic of the morning. Although I’m a bit suspicious considering there are no typos.
Still, he can touch-type. What do you expect?
TAGS: justin seibert, sem II conference
Really Dim (Sum) Shadies »
Posted on October 10th, 2007 by Paul Woodhouse in Online Marketing, SEM | Leave A Comment
What is it with Lou Dobbs?
If I’ve heard him whine about illegal immigrants and Chinese outsourcing once, I’ve heard him whine a thousand times. His current (and other ‘commenters’) crispy-shredded beef with China’s non-existent quality control borders on the hysterical.
I’m almost starting to believe that there are secret slips written in Chinese compelling children to ingest their lead-fueled and carcinogenic Barbie Dolls in some dastardly plot to retardate or kill off America’s future. And now the evil swines are trying to nobble us all via toxic apple juice.
I’m expecting exploding Chinese-made Twinkies any day soon.
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TAGS: internet marketing
(Ab)normal Service May Now Resume. »
Posted on August 16th, 2007 by Paul Woodhouse in Business Blogging, DOM News, SEM | Leave A Comment
I feel kinda bad for not having blogged on here for the past week or so. I could make excuses about conferences and such, but I’m on record more than once that it only takes fifteen minutes to throw up a blog post. But, whether that detracts from the quality of the blog post is a debate for another time. Continue reading →
TAGS: conference
Serendipitous Searching? »
Posted on July 23rd, 2007 by Paul Woodhouse in Paid Search, SEM, SEO, Search Engines | Leave A Comment
I’ve simply got to come right out and say it - I’m no fan of country music.
In fact, I hate it. I don’t hate people who listen to it, I just don’t personally care to listen to it. (Does that afford me enough wriggle room?)
Nor am I saying that the music I listen to is in any way better. I can assure the vast majority of people would find the sort of stuff I listen to the equivalent of having their ears syringed with hot cheese. It’s an acquired taste to put it mildly.
Although I’ve had Jamboree in the Hills mentioned once or twice, I wasn’t fully prepared for its full exposure on Thursday’s TV. That redneck run, or whatever it’s called, left me slack-jawed with amazement. I’ve never seen such fat chaps run so fast.
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TAGS: Paid Search, PPC, SEO
You’ll have to get on at some point. »
Posted on July 15th, 2007 by Paul Woodhouse in Online Marketing, SEM | Leave A Comment
Many mouldy moons ago, when I first set about my own personal journey of Web discovery, the script read something along the lines of my brother-in-law at Butler Sheet Metal performing the cardinal sin of the Web by asking a relative to make him a site because said relative knew a bit more about computers than he did. Continue reading →
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