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Blog > Archive by category 'SEM'
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SEM
Free Google AdWords Audits »
Posted on December 4th, 2009 by Justin Seibert in DOM News, Google Adwords, Microsoft adCenter, PPC, Paid Search, SEM, Search Engines, Yahoo Search Marketing | 6 Comments
Just a quick housekeeping note: we wanted to announce a site we launched offering free Google AdWords audits. Good for Yahoo! Search Marketing and Microsoft adCenter, too, but AdWords seems to be the one most people are interested in since it takes about 2/3 of the market and usually more than that out of an advertiser’s pay per click budget.
It’s pretty low key – no fees, no contract, no obligation. We’ll even sign a Non-Disclosure Agreement. Just give us access to your account and we’ll grade how well you’re doing and give you some tips on how to optimize your paid search accounts for better ROI. And hey – if it turns out you’d like to have us do some work for you, too, well that would just be peachy. 
On that note, I also wanted to point out that you can get varying levels of help on your pay per click accounts based on your needs and budgets.
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TAGS: google adwords, Microsoft adCenter, pay per click management, ppc audits, Yahoo! Search Markeeting
Yahoo! & Microsoft Sign Search Deal Prenup »
Posted on July 30th, 2009 by Paul Woodhouse in Google - SEO, Microsoft adCenter, PPC, SEM, SEO, Search Engines, Yahoo Search Marketing | 10 Comments
Well the world of search is all a flutter with news of the merger between Yahoo! and Microsoft. It’s by no means easy to avoid, but the main crux of the deal as highlighted on ChoiceValueInnovation.com, the website created solely for news about the partnership, is as follows:
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TAGS: bing, microsoft, yaho microsoft search deal, yahoo
Poor Lois Feldman – The Speaker, Not the Bathroom Party Time Lady »
Posted on December 2nd, 2008 by Justin Seibert in Paid Search, SEM, SEO, Search Engine Reputation Management, Social Media, Web Credibility | 1 Comment
By now you’ve probably heard the story about Lois Feldman. If not, here’s a quick recap:
Lois was arrested for doing her Humpty Hump (of Digital Underground fame) Burger King bathroom impression in the stall of a public bathroom at a college football game recently. That’s pretty embarrasing, especially in today’s internet age.
But you know what’s really embarrassing?
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TAGS: bad business bureau, branding, Digital Underground, kitten hijacking, Lois Feldman, online reputation management, Plaxico Burress, reputation management for attorneys, Scott Boras
Election Day Paid Search Comparison: How do Obama and McCain Rate? »
Posted on November 4th, 2008 by Justin Seibert in DOM News, Google Adwords, Internet, Microsoft adCenter, PPC, Paid Search, Political Marketing, SEM, Search Engine Reputation Management, Search Engines, Web Credibility, Yahoo Search Marketing | 2 Comments
 Don’t know if you’re aware, but there’s some sort of election thing going on today. Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post.
With that, let’s take a fairly extensive look into what the candidates are doing today in their paid search campaigns, shall we?
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TAGS: barack obama, john mccain, linky goodness, online political advertising, presidential search strategies, Yahoo! biggest loser
Healthcare Marketing Research & Survey Results »
Posted on November 3rd, 2008 by Justin Seibert in Google Adwords, Healthcare Marketing, Microsoft adCenter, Online Marketing, Paid Search, SEM, SEO, Search Engines, Web Credibility, Yahoo Search Marketing | 3 Comments
 On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions. We also asked you “What are the most used online resources to gather information on a health question / concern?” Probably a bit of a misleading question since some people answered what they used while others answered what they thought most people used.
Either way, the results of the survey and the actual data from HI after the jump.
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TAGS: differences in geotargeting features, google adwords, google alerts, harris interactive, healthcare surveys, Microsoft adCenter, online healthcare marketing, twitter, Yahoo Search Marketing
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