SEM

Poor Lois Feldman - The Speaker, Not the Bathroom Party Time Lady »
Posted on December 2nd, 2008 by Justin Seibert in Paid Search, SEM, SEO, Search Engine Reputation Management, Social Media, Web Credibility | Leave A Comment

By now you’ve probably heard the story about Lois Feldman.  If not, here’s a quick recap:

Lois was arrested for doing her Humpty Hump (of Digital Underground fame) Burger King bathroom impression in the stall of a public bathroom at a college football game recently.  That’s pretty embarrasing, especially in today’s internet age.

But you know what’s really embarrassing?

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TAGS: bad business bureau, branding, Digital Underground, kitten hijacking, Lois Feldman, online reputation management, Plaxico Burress, reputation management for attorneys, Scott Boras

Election Day Paid Search Comparison: How do Obama and McCain Rate? »
Posted on November 4th, 2008 by Justin Seibert in DOM News, Google Adwords, Internet, Microsoft adCenter, PPC, Paid Search, Political Marketing, SEM, Search Engine Reputation Management, Search Engines, Web Credibility, Yahoo Search Marketing | Leave A Comment

Don’t know if you’re aware, but there’s some sort of election thing going on today.  Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post.

With that, let’s take a fairly extensive look into what the candidates are doing today in their paid search campaigns, shall we?

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TAGS: barack obama, john mccain, linky goodness, online political advertising, presidential search strategies, Yahoo! biggest loser

Healthcare Marketing Research & Survey Results »
Posted on November 3rd, 2008 by Justin Seibert in Google Adwords, Healthcare Marketing, Microsoft adCenter, Online Marketing, Paid Search, SEM, SEO, Search Engines, Web Credibility, Yahoo Search Marketing | 2 Comments

On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions.  We also asked you “What are the most used online resources to gather information on a health question / concern?”  Probably a bit of a misleading question since some people answered what they used while others answered what they thought most people used.

Either way, the results of the survey and the actual data from HI after the jump.

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TAGS: differences in geotargeting features, google adwords, google alerts, harris interactive, healthcare surveys, Microsoft adCenter, online healthcare marketing, twitter, Yahoo Search Marketing

Ego Keywords: at What Cost? »
Posted on July 28th, 2008 by Justin Seibert in PPC, Paid Search, SEM, SEO, Search Engines | 4 Comments

You have keywords you absolutely HAVE to rank for.  Admit it.  They may be your company name, your name, a very vague, and broad subject related to your industry, or something absolutely arcane that no one searches for.

Occasionally these terms matter enough that you absolutely need to own them, often you do really need to have some sort of presence for them, and probably more often than not they really don’t matter at all*.   So how do you know?

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TAGS: AOL, baseball, ego keywords, Joe Posnanski, Murray Chass, paid search budgets, SEO, wiggles

Cold. Hard. Numbers. »
Posted on July 9th, 2008 by Paul Woodhouse in PPC, Paid Search, SEM, Search Engines | 2 Comments

The only time anybody ever took any notice of something big and green, it was generally rather angry and unable to split its underpants. And that’s how you’d generally feel when using the Google AdWords keyword suggestion tool.

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TAGS: google adwords keyword suggestion tool

SEM Smart: Rainy Day SEO »
Posted on June 25th, 2008 by Paul Woodhouse in SEM, SEO | Leave A Comment

I knew there was a reason I’d stopped feasting on the evening offering of the various television networks. That reason has never been clearer than Celebrity Family Feud.

Heavens to Betsy.

Al Roker, the former(?) NBC blimp of a weatherman who hasn’t so much lost weight as deflated like a celebratory balloon that’s been left stuck to the wall for a couple of years, was the host. The two opening families were the Rivers’ (as in Joan) and the Ice-T’s.

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TAGS: SEM, SEO

Search Engine Marketing Certification: Paid Search & SEO »
Posted on March 3rd, 2008 by Justin Seibert in PPC, Paid Search, SEM, SEO, Web Credibility | 6 Comments

As the half-dozens of regular readers of the Direct Online Marketing™ Blog know, Derrick “McKinley’s Bodyguard” McKee recently came on board to our search team. Before deciding on him I was able to speak with several talented folk.

One was a young woman in school down in Georgia who had studied internet marketing in school and played around with it on the side. She asked where she could get training on learning more while she awaited graduation.

I threw out a few places, giving costs and my 2 cents. After all, I’ve had my search marketing training and certifications over the years and design the training our employees get. But what a perfect opportunity to ask an expert in the arena.

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TAGS: David Temple, Eric Ward, neo@ogilvy, paid search certification, search engine optimization training, SEM, SEMScholar

Meet the New Search Marketer »
Posted on February 18th, 2008 by Justin Seibert in DOM News, SEM | Leave A Comment

We’ve been absolutely crushed here as Paul alluded to earlier. Hence no posts from me in a couple weeks. But don’t cry for me, Argentina. Especially not now as we brought in some more help. Continue reading →

TAGS: Bill Brasky, Derrick McKeen, search marketing specialist

Who Knows about your “Presents”? »
Posted on December 26th, 2007 by Justin Seibert in Business Blogging, Email Marketing, Marketing, Online Advertising, PPC, Paid Search, SEM, SEO, Social Media, Web Development | 1 Comment

I have two young children, the oldest 2 1/2. She’s a little afraid of the big guy in the red suit, but she likes the Christmas tree and holiday specials, especially the Grinch (the classic one). So we weren’t really sure if she’d ‘get’ Christmas this year or not.

So when we had to wake her at 7:30 we figured this wouldn’t be the year. And when we asked her if she wanted to go open presents, she replied, “no.” Definitely not 2007. Continue reading →

TAGS: Christmas presents, Grinch, internet advertising, Web promotion

The Mitchell Report - What the Implicated Should Do from a(n Internet) Marketing Perspective »
Posted on December 13th, 2007 by Justin Seibert in PPC, Paid Search, SEM, SEO, Search Engines | 11 Comments

For as busy as I am, I waste WAY too much time on sports. I mean, what do they add? The good times are greatly outweighed by the bad. And if I do try to draw parallels from the sports world into internet marketing, often times the results are usually disastrous for all involved.

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TAGS: baseball, hgh, mitchell report, search engine reputation managment, steroids

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