SEO

Generic Top-Level Domains (gTLD), Marketing & SEO »
Posted on June 10th, 2009 by Paul Woodhouse in SEO | Leave A Comment

Wise Old Sage

The oddest bit of advice I ever received in both its obviousness and insipidness came as a teenager from my then 2nd team cricket skipper. The guy was known as a bit of a hard taskmaster as opposed to a man manager, so being taken to one side for sage counsel was unheard of. He came from the finishing school of hard knocks where boys became men.
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TAGS: gTLD domains, ICANN, seo domain

How Customers Tend to be More Right if They’re Ex-Cops »
Posted on May 6th, 2009 by Paul Woodhouse in SEO | Leave A Comment

Clients come in many a shade. While we’d all love to be given free reign and an open checkbook to play around with a site to see what works, that very rarely, if ever, happens.

It’s also fairly rare to find a client who has a budget, but gives you free reign to do as you see fit to generate the end result. Granted, this increases the more you prove yourself over an extended period, but it’s still quite infrequent.

The other evening I shared a pint with an unhappy CEO currently with an SEM company contracted to perform SEO duties for his ecommerce site. This CEO had more than your average sprinkling of SEO nous, but didn’t consider himself an expert by any means. There’s always the potential for the rutting of the alpha male SEO stag when you have clients with SEO knowledge (a little of it being a dangerous thing and all that).

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TAGS: ecommerce, keywords, SEM, SEO

How to Optimize a PDF for SEO Purposes »
Posted on April 21st, 2009 by Justin Seibert in Google - SEO, SEO | 1 Comment

It used to be that search engine optimization types viewed Adobe products the same way a vampire regarded sunlight.  Thanks to some well-publicized lawsuits resulting from public displays of spontaneous combustion*, Adobe eventually changed its tune, much like Taco Bell with self-locking bathroom doors.  Now the two groups are peanut butter and jelly.

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TAGS: Adobe Flash and search engines, Google Adwords, optimizing pdf, spontaneous combustion, Susan Boyle, Taco Bell

Happy Holidays & an SEO Offer for Non Profits »
Posted on December 22nd, 2008 by Justin Seibert in DOM News, Google - SEO, SEO, Slightly Off-Topic | 1 Comment

As my esteemed Onion colleague Jim Anchower might start out, “Hola, amigos.  I know it’s been a long time since I rapped at ya.”  Things have been extra busy around here in wrapping up the year and setting out plans for our clients for 2009.

Consider this your early holiday smorgasbord because it’s not like you’re not already stuffing your face with goodies, saying “Oh it’s just the holidays; it doesn’t count.”  Wait - you’re not saying that?  It’s just me?  Oh. Onward…

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TAGS: google analytics, happy holidays, jim anchower, ppc training, seo for nonprofits, south park, WVU

Poor Lois Feldman - The Speaker, Not the Bathroom Party Time Lady »
Posted on December 2nd, 2008 by Justin Seibert in Paid Search, SEM, SEO, Search Engine Reputation Management, Social Media, Web Credibility | Leave A Comment

By now you’ve probably heard the story about Lois Feldman.  If not, here’s a quick recap:

Lois was arrested for doing her Humpty Hump (of Digital Underground fame) Burger King bathroom impression in the stall of a public bathroom at a college football game recently.  That’s pretty embarrasing, especially in today’s internet age.

But you know what’s really embarrassing?

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TAGS: bad business bureau, branding, Digital Underground, kitten hijacking, Lois Feldman, online reputation management, Plaxico Burress, reputation management for attorneys, Scott Boras

Tracking Site Page Importance Via Crawl Cache Dates »
Posted on November 24th, 2008 by Justin Seibert in DOM News, Google - SEO, SEO, Search Engines, The Marketing Experts | 3 Comments

We’ve been thinking about how we can bring more value to our readers on this here internet marketing blog and settled on running an occasional series of guest posts penned by various marketing thought leaders.  This remained filed in our Good Ideas We Feel Like We’re Too Busy to Implement drawer until now.  What finally got me out of my hammock to implement this series was being featured in a post by Donna FontenotSEO Scoop as part of a series meant to spread some love and introduce the search engine marketing community to other and often newer voices.

DazzlinDonna as she is better known on the internets has been involved in this industry for quite some time and really knows her stuff.  I am personally delighted to have Donna kick off our The Marketing Experts series and now present her post on a very specific way you can improve your own search engine optimization efforts (or stay on top of your SEO firm).  — Justin

Over two years ago, way back in September, 2006, Google let us know that they were changing the way they display cache dates for our pages.  Specifically, Vanessa Fox said:

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TAGS: cache dates, crawl rates, dazzlindonna, Google spiders

Healthcare Marketing Research & Survey Results »
Posted on November 3rd, 2008 by Justin Seibert in Google Adwords, Healthcare Marketing, Microsoft adCenter, Online Marketing, Paid Search, SEM, SEO, Search Engines, Web Credibility, Yahoo Search Marketing | 2 Comments

On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions.  We also asked you “What are the most used online resources to gather information on a health question / concern?”  Probably a bit of a misleading question since some people answered what they used while others answered what they thought most people used.

Either way, the results of the survey and the actual data from HI after the jump.

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TAGS: differences in geotargeting features, google adwords, google alerts, harris interactive, healthcare surveys, Microsoft adCenter, online healthcare marketing, twitter, Yahoo Search Marketing

Like Pig Fat Slinging Mud »
Posted on October 7th, 2008 by Paul Woodhouse in Google Adwords, PPC, Political Marketing, SEO, Search Engine Reputation Management, Search Engines | Leave A Comment

A couple of weeks ago, my dear, lovely wife and I, embarked on a little trip down the road to our local Hungarian eatery. Although, having spent a bit of time in Hungary in the run up to the Kosovo crisis, the idea of dabbling in their cuisine for fun seems a bit off. Not that I’m being disparaging to Hungarians, but any nation that has as many uses for pig fat as they do is either very inventive or lacks imagination. Great big blocks of the stuff they’d have just hanging about the place for slicing off and slipping into your pasta or dubbing your boots in the winter.

Pig fat - great for indoor or outdoor use!

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TAGS: hungary, john mccain, keating 5, obama campaign, pig fat

Ever Wondered How to Become an SEO Professional? »
Posted on September 18th, 2008 by Paul Woodhouse in Google Adwords, Link Building, SEO | 3 Comments

Webmaster The person who usually maintains the content and operational status of a Web server. Most Webmasters are involved with design and development issues for new content and also with business and marketing issues, network topology design, and any other issue related to the development and maintenance of the Web server. [Definition via]

The first time I referred to myself as a Webmaster I’d been taken to the NEC in Birmingham (West Midlands, UK, not Alabama) by the brothers Butler, who I was Webmastering for, to attend a sheet metal machinery trade show. On signing up I was asked to give my role within the company, and rather than have ‘technical buffoon dragged along for the ride’ that wouldn’t read legibly on my name tag, I offered Webmaster. Matt and John found this highly amusing, and for the next twelve months they’d refer to me as ‘The Webmaster’ in a quizzical Darth Vader tone.

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TAGS: blackhat seo, Google Adwords, insurance seo, link buying, link selling

ALT - Not Knowing these 3 Letters could Cost You $6 Million »
Posted on August 29th, 2008 by Justin Seibert in E-commerce, Government Marketing, Internet, SEO, Web Development | 5 Comments

I’m a frugal person.  I used to say cheap, but I know a business owner who reuses his own dental floss - now that’s cheap and probably unsanitary.  So when I see a company pay a $6 million settlement for not knowing - or caring - about the most basic of search engine optimization (SEO) functions, I choke on my Cap’n Crunch.

The target company who raised the ire of the plaintiff in this case?

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TAGS: ada web development, alt tags, americans with disabilities act, happy gilmore, search engine optmization, seo schol, sigma epsilon omega, Target

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