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Understanding Local Search from Pittsburgh PA to Pittsbug KS »
Posted on December 16th, 2009 by Justin Seibert in Google - SEO, Google Adwords, Local Search, Microsoft adCenter, SEO, Search Engines, Yahoo Search Marketing | 4 Comments

Many of our clients (and readers) are concerned with getting traffic and buyers from throughout the United States or from all over the world.  An increasing number of small businesses, larger locally-based organizations, and huge conglomerates with multiple brick-and-mortar locations are starting to realize just how powerful search engine marketing can be for their local markets.

I think we’ve talked quite a bit about the geo-targeting capabilities of pay per click accounts like Google AdWords (although it bears repeating that you can draw any kind of coverage map you’d like, including picking a 20-mile radius around your physical location).  And while the ability to place AdWords ads within local business listings is potentially interesting, that option is still in beta for folks in the San City Twins (San Francisco and San Diego).

What we’ve been somewhat remiss in discussing (at least me, maybe not Paul as much) is local SEO.  So, whether you’re looking for a Pittsburgh SEO firm or to rank in Pittsburg, Kansas, this article will explain a bit about how the process works.  Many of these same principles work in other countries as well as we’ve used them on clients in the UK and Germany, but let’s focus here on the good ol’ U.S. of A. for simplicity’s sake.  Learn more after the jump.

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9 SEO Tips for Holiday Ecommerce »
Posted on December 1st, 2009 by Justin Seibert in Google - SEO, SEO, The Marketing Experts | 11 Comments

We hope everyone had a safe Thanksgiving and profitable Black Friday and Cyber Monday.  Today’s post is another installment in our occasional The Marketing Experts series straight from Hotlanta.  (Quick aside – was in Atlanta recently and saw a Falcons game.  Outside the stadium a big sign reads “Welcome to the Georgia Dome”.  I couldn’t look at it without imagining Chuck D. rapping that.  Just me?  Yes?  Oh.)  Enjoy these ecommerce SEO tips from Atlanta’s own Jason Capshaw and good luck this season!  – Justin

There are many SEO opportunities during the holidays. Taking advantage of them not only increases holiday traffic and sales, but can benefit an ecommerce store year round.

When you have a short time period, lets face it, Christmas is in less than a month, picking the correct SEO targets is essential to being successful…

#1 Use Google insight to find products trending upwards

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America’s Next Top Search Engine (Naked Super) Model »
Posted on September 15th, 2009 by Paul Woodhouse in Business Blogging, SEO, Search Engines | 8 Comments

Let’s just say it’s a quiet afternoon in the office; your minions are taking longer than usual to get their change out of the vending machine, and the door has accidentally locked itself from the inside.

Of course, you could always ring a locksmith, or you could kick back and utilize your downtime by searching for “naked supermodels” on the internet.

Either this is what Justin was up to yesterday afternoon or he’d noticed the term as a referral in our search logs.

You decide.
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Yahoo! & Microsoft Sign Search Deal Prenup »
Posted on July 30th, 2009 by Paul Woodhouse in Google - SEO, Microsoft adCenter, PPC, SEM, SEO, Search Engines, Yahoo Search Marketing | 10 Comments

Well the world of search is all a flutter with news of the merger between Yahoo! and Microsoft. It’s by no means easy to avoid, but the main crux of the deal as highlighted on ChoiceValueInnovation.com, the website created solely for news about the partnership, is as follows:
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$65 billion to be shifted to Web, but do you have your login details handy? »
Posted on July 23rd, 2009 by Paul Woodhouse in Online Marketing, SEO, Web Development | 2 Comments

Throughout the annals of time, not only have we fought for what we thought was rightfully ours, but we’ve paraded around handbags to obtain the rights to what we’d like to be ours.

I’ll never forget my mate (who shall be shortly visiting) telling me about his Dad taping world championship darts off the television. That wouldn’t be a tale in and of itself were it not for the fact that this was pre-video recorder days and he’d done it via audio cassette attaching a mic to the t.v.’s speaker.

On returning from the pub he’d locked himself in the living room with just the dull thud of the darts and scoring announcements crackling from a tape masquerading as action. Unfortunately, it was but a C-30 tape, so he missed the result.
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