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SEO
How Much of Your Budget Are You Re-Allocating to SEM? »
Posted on April 7th, 2010 by Justin Seibert in Google Adwords, Local Search, Microsoft adCenter, Paid Search, SEM, SEO, Yahoo Search Marketing | 2 Comments
First thing’s first. Despite what some people in the industry say search engine marketing, or SEM, refers to all forms of marketing, optimizing, and advertising through / to / with search engines. Primarily that means paid search and search engine optimization plus all related disciplines and offshoots like local search, press optimization, etc.
Often people use SEM just to refer to paid search marketing, often also referred to as pay per click, or ppc (Google AdWords, Yahoo! Search Marketing, Microsoft adCenter, et al). If I’m having a conversation with a prospective client who uses SEM that way, I’ll go along for the sake of conversation, but you, loyal reader, should know better. Not picking on anyone here; there’s a lot of confusion around the term – even Google itself uses it this way in their AdWords testing materials.
 Alright. Now that we’re straight, let’s dive into SEMPO’s just released 2010 State of Search Engine Marketing Report, which you can buy here if you want to curl up with 112 pages and some cocoa late at night. Here are some key findings taken from the report synopsis and MediaPost’s write-up (hence the dueling bullet point styles): Continue reading →
TAGS: allocating marketing budgets, local seo, mediapost, SEM, sempo
Understanding Local Search from Pittsburgh PA to Pittsbug KS »
Posted on December 16th, 2009 by Justin Seibert in Google - SEO, Google Adwords, Local Search, Microsoft adCenter, SEO, Search Engines, Yahoo Search Marketing | 4 Comments
Many of our clients (and readers) are concerned with getting traffic and buyers from throughout the United States or from all over the world. An increasing number of small businesses, larger locally-based organizations, and huge conglomerates with multiple brick-and-mortar locations are starting to realize just how powerful search engine marketing can be for their local markets.
I think we’ve talked quite a bit about the geo-targeting capabilities of pay per click accounts like Google AdWords (although it bears repeating that you can draw any kind of coverage map you’d like, including picking a 20-mile radius around your physical location). And while the ability to place AdWords ads within local business listings is potentially interesting, that option is still in beta for folks in the San City Twins (San Francisco and San Diego).
What we’ve been somewhat remiss in discussing (at least me, maybe not Paul as much) is local SEO. So, whether you’re looking for a Pittsburgh SEO firm or to rank in Pittsburg, Kansas, this article will explain a bit about how the process works. Many of these same principles work in other countries as well as we’ve used them on clients in the UK and Germany, but let’s focus here on the good ol’ U.S. of A. for simplicity’s sake. Learn more after the jump.
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TAGS: bing local listings, google 7-pack, highlights magazine, legal seo, local business listings, local seo, pittsburgh seo, small business seo, yahoo local listings
9 SEO Tips for Holiday Ecommerce »
Posted on December 1st, 2009 by Justin Seibert in Google - SEO, SEO, The Marketing Experts | 11 Comments
We hope everyone had a safe Thanksgiving and profitable Black Friday and Cyber Monday. Today’s post is another installment in our occasional The Marketing Experts series straight from Hotlanta. (Quick aside – was in Atlanta recently and saw a Falcons game. Outside the stadium a big sign reads “Welcome to the Georgia Dome”. I couldn’t look at it without imagining Chuck D. rapping that. Just me? Yes? Oh.) Enjoy these ecommerce SEO tips from Atlanta’s own Jason Capshaw and good luck this season! – Justin
There are many SEO opportunities during the holidays. Taking advantage of them not only increases holiday traffic and sales, but can benefit an ecommerce store year round.
When you have a short time period, lets face it, Christmas is in less than a month, picking the correct SEO targets is essential to being successful…
#1 Use Google insight to find products trending upwards
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TAGS: Atlanta SEO, Black Friday, Chuck D, coupon codes, Cyber Monday, ecommerce SEO, Google Insights, holiday ecommerce, Jason Capshaw, meta descriptions, product reviews, SEMrush
America’s Next Top Search Engine (Naked Super) Model »
Posted on September 15th, 2009 by Paul Woodhouse in Business Blogging, SEO, Search Engines | 8 Comments
Let’s just say it’s a quiet afternoon in the office; your minions are taking longer than usual to get their change out of the vending machine, and the door has accidentally locked itself from the inside.
Of course, you could always ring a locksmith, or you could kick back and utilize your downtime by searching for “naked supermodels” on the internet.
Either this is what Justin was up to yesterday afternoon or he’d noticed the term as a referral in our search logs.
You decide.
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Yahoo! & Microsoft Sign Search Deal Prenup »
Posted on July 30th, 2009 by Paul Woodhouse in Google - SEO, Microsoft adCenter, SEM, SEO, Search Engines, Yahoo Search Marketing | 10 Comments
Well the world of search is all a flutter with news of the merger between Yahoo! and Microsoft. It’s by no means easy to avoid, but the main crux of the deal as highlighted on ChoiceValueInnovation.com, the website created solely for news about the partnership, is as follows:
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TAGS: bing, microsoft, yaho microsoft search deal, yahoo
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