How Come I Never Saw Elvis Leaving the Building?
This weekend I literally went to the dogs as opposed to metaphorically which probably happened over a decade ago if truth be told. My father-in-law and his girlfriend (why does that always sound peculiar when applied to anyone over the age of 40? Still, I refuse to use the term [...]
Steering Clear of Clueless Cliches and Bizarre Buzzwords
It intrigues my why we use cliches. The most preposterous cliché users tend to be sportsmen, politicians, and business types of every persuasion. It’s a way for us to cover up what we mean or talk about things about which we have little idea. Every day you’ll hear nonsense from [...]
Serendipitous Searching?
I’ve simply got to come right out and say it – I’m no fan of country music. In fact, I hate it. I don’t hate people who listen to it, I just don’t personally care to listen to it. (Does that afford me enough wriggle room?) Nor am I saying [...]
Online Marketing: Innovations That Work Conference
We’re currently in the process of organizing the Online Marketing: Innovations That Work Conference that’s taking place on August 16, Paul WoodhousePaul looks after the SEO side of things here at Direct Online Marketing as well as trying to work out the best social media strategies for our clients.More Posts
The Essential Web Site Check List – Part 3
First of all, I want to apologize for using Pittsburgh Pirate Ronny Paulino in my post about content management systems (step #2). He’s probably my favorite Bucco and it’s clear that I jinxed him. So no q&a today. The Pirates, set for a resurgence, don’t need me adding bad luck [...]
Your Bunkers are Useless – Figure out what to do with All those Beans
In the past, I’ve written about Google bombs, particularly as to how they relate to political campaigns. If you don’t know what a Google bomb (also spelled without a dash – Googlebomb – and referred to as a link bomb, or linkbomb) is and don’t want to dig through articles [...]
Bow Down. You are Worshiping at the Feet of St. Chachi, Your Moral Compass
I watched way too much tv growing up. Although much of that was wasted time, I would never trade in my time with Charles in Charge. Scott Baio not only taught the Pembroke and Powell children, he provided me with my moral background and street wile. One of the many, [...]
Of Faustian Deals and Spider Monkeys
Quick post today. Justin SeibertJustin Seibert is the President of Direct Online Marketing. He regularly speaks on search engine marketing, social media optimization, and online reputation management. Follow him on twitter. Why not check out the company on facebook while you’re at it?More Posts
Do Not be Better than Me or I will Sue
A little while ago I read about some crazy parents in San Francisco. If you don’t feel like clicking the link because it would mean you’d have to temporarily leave this wonderful blog, you should call this guy. The jist (sp?) is that some parents of female high school basketball [...]
Search Getting Smarter
If you watch sports or The Daily Show, no doubt you’ve seen the commercial for Gears of War at least a dozen times by now. That’s the video game with the real catchy tune – “All around me are familiar faces. Warn out places, warn out faces.” Curious about the [...]
Search Engine Marketing for Schools
When someone asks me what my company does, I usually say that we help businesses increase sales and quality leads through targeted online marketing. If a company is a sales organization and truly wants to increase its sales, we can help. The one problem I currently have with my description [...]
Ghouls, Witches, and Goblins Mean that Holiday Must be around the Corner: Election Day
Junk flyers in your mailbox. Telephone calls at dinner time. Mudslinging tv and radio ads. We’ve all been subjected to these types of marketing campaigns for politicians for years. Like most forms of marketing, we’re receptive to some more than others. But political marketers – although right now it seems [...]
Free Google AdWords Audit
