Twitter Keyword Advertising is Here
Our twitter advertising reps told us a big announcement was coming this week. And while that type of lead up can create major disappointment with even a decent pay-off*, they did not disappoint. * It’s kind of like when you have huge expectations for a movie, which makes it almost [...]
Why You Need to Sign Up for a Twitter Ads Account NOW
…or Full Targeting for Self Service Twitter Accounts if you’re into the Rocky & Bullwinkle alternate title thing. If you’re following me on twitter, you would have noticed I used the word “holla” last night. Not only that, but I misspelled it with extra a’s and put it in all caps. [...]
Facebook Conversion Tracking Tool: Are Your Prospects Converting or Disappearing?
Facebook Search Graph isn’t the only new news Facebook has released lately. But, since Search Graph hasn’t rolled out yet (it’s still in beta and we don’t have access to it), we’ll focus on something that impacts every Facebook advertiser right now- Facebook Conversion Tracking. Advertisers can already see actions [...]
Facebook Stalking: Site Retargeting on Facebook is a Reality
Toward the end of last year, facebook opened up the possibility of site retargeting through its ads. And you thought based on the first part of the title I was going to talk about the new facebook graph launched publicly last week. A quick primer on retargeting: retargeting is cookie-based [...]
New YouTube Changes December 2012: A More Personalized Experience
Back in July of this year, we highlighted a few YouTube Analytics changes. Like most Google products, though, YouTube is ever-evolving, so we’re back with more recent YouTube updates that may impact your video-viewing experience. If you haven’t had a chance to explore the new features or just want a [...]
A Smorgasbord of AdWords & Twitter Features
In admiration of International Talk Like a Pirate Day we’re giving you a smorgasbord of updates. Why? Because pirates love smorgasbords. Arg! Found Video Recap Google AdWords Removes Custom Shape Tool We’ve been hearing about it for months now, but the custom shape tool is now gone from the targeting [...]
Twitter Listens to Advertisers’ Demand for Tracking & More Tweet Control
Twitter is doing what social media was designed to do…. they’re listening to their audience; well their advertisers anyway. There are two new features which will enable advertisers to better track the success of their campaigns and have a little more control over which tweets are promoted. Found Video Recap [...]
Twitter Ads Just Got a Lot More Interesting…
…because they’re offering interest targeting. See what I did there? I’ll give you a second to compose yourself. We haven’t talked about twitter advertising a whole lot here on Found, so let’s give a quick background on the basics. Or you can go more in depth in learning about twitter [...]
More Analytics: The LinkedIn Follower Statistics Section
We already have analytics for search and advertising, YouTube, and Facebook, so it makes sense that LinkedIn would develop their own on-site dashboard that displays follower statistics. Along with basic data like number of followers, total impressions, and updates, LinkedIn provides more specific follower demographics, including seniority, industry, region, company [...]
A Google Social Analytics Summary + the New Backlinks Report
One new feature in Google Analytics that I have enjoyed exploring lately is Social. Its main purpose is to measure your social impact across different networks and channels. You can also monitor the performance of your social pages and profiles and identify what specific content is performing well through social [...]
New Google+ Page Updates: Still Trying to Keep Up With Facebook?
If you use Google+, you might notice some new updates today. I’ve included a couple screenshots so you can visually compare the differences. Google+ Changes Here are some of the Google+ changes we’ve noticed so far: Instead of the icons across the top of the page, your new Google+ page [...]
Facebook Check-In Changes are Coming Soon (Timeline Wasn’t Enough?)
As we all know, Facebook has been making some changes lately. Although you’re probably tired of me talking about them, and I’m sure you’re all experts on the Timeline layout by now, I have one more update. I promise this will be the only blog post about Facebook that I [...]
The LinkedIn Follow Company Button: Start Using It
Today, I’m reminding everyone to use the new(ish) LinkedIn Follow Company button on their website. This update actually rolled out on February 27, 2012, but an email about the button was also sent out around March 7, 2012. If you haven’t started using the Follow Company button, you may be [...]
FOUND! GOOGLE ADWORDS AUDIT
