Facebook Conversion Tracking Tool: Are Your Prospects Converting or Disappearing?
Facebook Search Graph isn’t the only new news Facebook has released lately. But, since Search Graph hasn’t rolled out yet (it’s still in beta and we don’t have access to it), we’ll focus on something that impacts every Facebook advertiser right now- Facebook Conversion Tracking. Advertisers can already see actions [...]
Facebook Stalking: Site Retargeting on Facebook is a Reality
Toward the end of last year, facebook opened up the possibility of site retargeting through its ads. And you thought based on the first part of the title I was going to talk about the new facebook graph launched publicly last week. A quick primer on retargeting: retargeting is cookie-based [...]
A Smorgasbord of AdWords & Twitter Features
In admiration of International Talk Like a Pirate Day we’re giving you a smorgasbord of updates. Why? Because pirates love smorgasbords. Arg! Found Video Recap Google AdWords Removes Custom Shape Tool We’ve been hearing about it for months now, but the custom shape tool is now gone from the targeting [...]
More Analytics: The LinkedIn Follower Statistics Section
We already have analytics for search and advertising, YouTube, and Facebook, so it makes sense that LinkedIn would develop their own on-site dashboard that displays follower statistics. Along with basic data like number of followers, total impressions, and updates, LinkedIn provides more specific follower demographics, including seniority, industry, region, company [...]
A Google Social Analytics Summary + the New Backlinks Report
One new feature in Google Analytics that I have enjoyed exploring lately is Social. Its main purpose is to measure your social impact across different networks and channels. You can also monitor the performance of your social pages and profiles and identify what specific content is performing well through social [...]
New Google+ Page Updates: Still Trying to Keep Up With Facebook?
If you use Google+, you might notice some new updates today. I’ve included a couple screenshots so you can visually compare the differences. Google+ Changes Here are some of the Google+ changes we’ve noticed so far: Instead of the icons across the top of the page, your new Google+ page [...]
Facebook Check-In Changes are Coming Soon (Timeline Wasn’t Enough?)
As we all know, Facebook has been making some changes lately. Although you’re probably tired of me talking about them, and I’m sure you’re all experts on the Timeline layout by now, I have one more update. I promise this will be the only blog post about Facebook that I [...]
The LinkedIn Follow Company Button: Start Using It
Today, I’m reminding everyone to use the new(ish) LinkedIn Follow Company button on their website. This update actually rolled out on February 27, 2012, but an email about the button was also sent out around March 7, 2012. If you haven’t started using the Follow Company button, you may be [...]
Reach 75% (Instead of 16%) of Your Fans with Facebook’s New Ad Features
More than likely you already have a Facebook page for your business. (And if you don’t, shame, shame on you!) So let’s say that you have a very important event coming up and you turn to Facebook to share this event with all your Fans. You figure some of your [...]
Big News: The New Facebook Pages Design
When I walked into the office this morning, Justin yelled, “Are you ready for big news?” I wasn’t, but now that I’ve had time to look into the issue, I have to admit…it is big news: Facebook is rolling all Facebook Pages over to a new design on March 30, [...]
The YouTube Channel Upgrade
Have you checked your YouTube account lately? Surprise! Your channel got an upgrade. Since our Direct Online Marketing™ YouTube has a new look too, I’ve been exploring the changes. If you haven’t had a chance to compare the new look to the old, not to worry! I’ve already detailed the updates [...]
Creative Ways to Use Retargeting
We haven’t talked a lot about retargeting on the Found blog, which is kind of silly given how much we use it in our client campaigns, so allow me to right the wrong with a quick post. What Is Retargeting? Before we get into some of the neat ways people [...]
Google+ Pages are Here for Businesses!
After waiting and one major false start, I’m pleased to announce that Google+ Pages are here. It was announced earlier today on the Google Blog (h/t Pat Strader) and they’ve been rolling out permissions apparently throughout the day. So if you’re trying to sign up and you’re not able to [...]
FOUND! GOOGLE ADWORDS AUDIT
