A Google Social Analytics Summary + the New Backlinks Report
One new feature in Google Analytics that I have enjoyed exploring lately is Social. Its main purpose is to measure your social impact across different networks and channels. You can also monitor the performance of your social pages and profiles and identify what specific content is performing well through social [...]
New Google+ Page Updates: Still Trying to Keep Up With Facebook?
If you use Google+, you might notice some new updates today. I’ve included a couple screenshots so you can visually compare the differences. Google+ Changes Here are some of the Google+ changes we’ve noticed so far: Instead of the icons across the top of the page, your new Google+ page [...]
Facebook Check-In Changes are Coming Soon (Timeline Wasn’t Enough?)
As we all know, Facebook has been making some changes lately. Although you’re probably tired of me talking about them, and I’m sure you’re all experts on the Timeline layout by now, I have one more update. I promise this will be the only blog post about Facebook that I [...]
The LinkedIn Follow Company Button: Start Using It
Today, I’m reminding everyone to use the new(ish) LinkedIn Follow Company button on their website. This update actually rolled out on February 27, 2012, but an email about the button was also sent out around March 7, 2012. If you haven’t started using the Follow Company button, you may be [...]
Reach 75% (Instead of 16%) of Your Fans with Facebook’s New Ad Features
More than likely you already have a Facebook page for your business. (And if you don’t, shame, shame on you!) So let’s say that you have a very important event coming up and you turn to Facebook to share this event with all your Fans. You figure some of your [...]
Big News: The New Facebook Pages Design
When I walked into the office this morning, Justin yelled, “Are you ready for big news?” I wasn’t, but now that I’ve had time to look into the issue, I have to admit…it is big news: Facebook is rolling all Facebook Pages over to a new design on March 30, [...]
The YouTube Channel Upgrade
Have you checked your YouTube account lately? Surprise! Your channel got an upgrade. Since our Direct Online Marketing™ YouTube has a new look too, I’ve been exploring the changes. If you haven’t had a chance to compare the new look to the old, not to worry! I’ve already detailed the updates [...]
Google+ Pages are Here for Businesses!
After waiting and one major false start, I’m pleased to announce that Google+ Pages are here. It was announced earlier today on the Google Blog (h/t Pat Strader) and they’ve been rolling out permissions apparently throughout the day. So if you’re trying to sign up and you’re not able to [...]
Facebook Reviews Link Going Away on Halloween
When I logged into our facebook page today, I saw a message saying facebook recommendations reviews were going away: “That was quick,” I thought to myself. Facebook forced recommendations in the upper right hand corner of business pages only back in July. I was guessing they just received a lot [...]
The Great Facebook Redesign of 2011
Hot on the heels of the facebook redesigns of 2007, 2008, 2009 and 2010, which involved a like button being made two pixels wider, the login shifted to the other side, and the main shade of blue shifted up an octave, we have possibly the most radical changes ever seen [...]
Update: Non-Admins Can Suggest Edits to Your Local Facebook Pages
Update: mea culpa time. Facebook added this feature to all pages with a local component (those set up as local pages or on other pages where the information tab has been edited to include an address). Instead of editing, though, this feature really just allows you to suggest edits so [...]
Facebook Recommendations: What You Need to Know
The US has long been wise to be fearful of and prevent business monopolies whenever feasible. With competition comes awesomeness. Google+ comes out (regardless of my feelings about it) and facebook speeds up a few announcements of its own like its Skype partnership for video chatting and today’s release of [...]
Google’s +1 for AdWords Ads Misses the Point
We’ve had clients asking us about our thoughts regarding Google’s recent roll-out of its +1 button, so I thought I’d share my thoughts here. This post will focus mostly on +1 for AdWords; you can bug Paul if you’d like to get his thoughts on Google +1 for SEO. Update: [...]
Free Google AdWords Audit
