We already have analytics for search and advertising, YouTube, and Facebook, so it makes sense that LinkedIn would develop their own on-site dashboard that displays follower statistics. Along with basic data like number of followers, total impressions, and updates, LinkedIn provides more specific follower demographics, including seniority, industry, region, company [...]
One new feature in Google Analytics that I have enjoyed exploring lately is Social. Its main purpose is to measure your social impact across different networks and channels. You can also monitor the performance of your social pages and profiles and identify what specific content is performing well through social [...]
Today, I’m reminding everyone to use the new(ish) LinkedIn Follow Company button on their website. This update actually rolled out on February 27, 2012, but an email about the button was also sent out around March 7, 2012. If you haven’t started using the Follow Company button, you may be [...]
If you’re an admin of a LinkedIn page, you likely received an email this morning announcing the ability to add company status updates just like you can for your personal profile: Engage Your Audience with Company Status Updates Hi Justin, LinkedIn is excited to announce a powerful new feature for [...]
I have a few more gigs coming up in the next couple weeks, so I wanted to pass along some details. As a thank you for reading through this mostly self-promotional post, I’m adding info about facebook Deals at the end, which you will want to read if your organization [...]
FOUND! GOOGLE ADWORDS AUDIT
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