Twitter Keyword Advertising is Here
Our twitter advertising reps told us a big announcement was coming this week. And while that type of lead up can create major disappointment with even a decent pay-off*, they did not disappoint. * It’s kind of like when you have huge expectations for a movie, which makes it almost [...]
Why You Need to Sign Up for a Twitter Ads Account NOW
…or Full Targeting for Self Service Twitter Accounts if you’re into the Rocky & Bullwinkle alternate title thing. If you’re following me on twitter, you would have noticed I used the word “holla” last night. Not only that, but I misspelled it with extra a’s and put it in all caps. [...]
A Smorgasbord of AdWords & Twitter Features
In admiration of International Talk Like a Pirate Day we’re giving you a smorgasbord of updates. Why? Because pirates love smorgasbords. Arg! Found Video Recap Google AdWords Removes Custom Shape Tool We’ve been hearing about it for months now, but the custom shape tool is now gone from the targeting [...]
Twitter Listens to Advertisers’ Demand for Tracking & More Tweet Control
Twitter is doing what social media was designed to do…. they’re listening to their audience; well their advertisers anyway. There are two new features which will enable advertisers to better track the success of their campaigns and have a little more control over which tweets are promoted. Found Video Recap [...]
Twitter Ads Just Got a Lot More Interesting…
…because they’re offering interest targeting. See what I did there? I’ll give you a second to compose yourself. We haven’t talked about twitter advertising a whole lot here on Found, so let’s give a quick background on the basics. Or you can go more in depth in learning about twitter [...]
A Google Social Analytics Summary + the New Backlinks Report
One new feature in Google Analytics that I have enjoyed exploring lately is Social. Its main purpose is to measure your social impact across different networks and channels. You can also monitor the performance of your social pages and profiles and identify what specific content is performing well through social [...]
The LinkedIn Follow Company Button: Start Using It
Today, I’m reminding everyone to use the new(ish) LinkedIn Follow Company button on their website. This update actually rolled out on February 27, 2012, but an email about the button was also sent out around March 7, 2012. If you haven’t started using the Follow Company button, you may be [...]
The YouTube Channel Upgrade
Have you checked your YouTube account lately? Surprise! Your channel got an upgrade. Since our Direct Online Marketing™ YouTube has a new look too, I’ve been exploring the changes. If you haven’t had a chance to compare the new look to the old, not to worry! I’ve already detailed the updates [...]
Want to Hang Yourself? Twitter Says, “Go for It!”
About a month ago, we were alerted to a tweet by one of our clients of a man who threatened to kill himself. While we were all fairly sure he was someone who tweeted something rashly and was not actually suicidal, I didn’t want to take the chance, sitting around [...]
And the (No Pie No Sledgehammer Contest) Winner Is…
Thank you to all who entered this completely off-topic contest via twitter or facebook. Congratulations to Team Cream and their faithful captain Adam Daniels. Each team member has been contacted for jersey sizes, numbers, and names. As soon as we have information from everyone, we will order the jerseys, have [...]
Beastie Boys No Pie No Sledgehammer Giveaway Contest
I’ve been excited about the Beastie Boys new album being released on May 3rd in the US ever since I heard about it. Partially because they’re my favorite group and partly because I haven’t purchased non-kid music in what has certainly been at least five years. They even got me [...]
Social Media Week, Upcoming Appearances & Facebook Deals
I have a few more gigs coming up in the next couple weeks, so I wanted to pass along some details. As a thank you for reading through this mostly self-promotional post, I’m adding info about facebook Deals at the end, which you will want to read if your organization [...]
A Chink in Google’s Safe Search Armor + Happy St. Patty’s!
I wanted to throw up a quick “Happy St. Patty’s” here on the Found blog and thought it might be fun to see who’s running AdWords ads on some holiday related terms. Nothing too interesting when you do a search on St. Patty’s Day: all t-shirts, which you might expect. [...]
FOUND! GOOGLE ADWORDS AUDIT
