Happy Birthday, America!
Just a quick note to let everyone know that we’ll be closed for the 4th of July holiday tomorrow so our staff can celebrate America’s birth with our friends and families. We’re open all day today, though, and will be open Thursday and Friday. No Found Video Recap on this [...]
New Hampshire Republican Primary: A Look at Candidate AdWords Campaigns
With all the news coverage of the Iowa primary yesterday, I thought I’d pull up and share some very quick information about how Republican candidates are using Google AdWords (as a proxy for search engine marketing and internet marketing in general) right now in the next stop on the trail: [...]
How to Protect Your Online Reputation – Ohio State University
As mentioned previously, on Saturday I presented “How to Protect Your Online Reputation” at THE Ohio State University’s Digital Media in a Social World. They’re sending over the raw footage that we’ll be chopping up. In the meantime, if you have 45 minutes or just want to skip through to [...]
How SEOs Can Protect Themselves Legally
Last week, a pretty interesting legal case with ramifications for search engine optimization came to light. Here are a few snippets from the press release announcing the verdict (emphasis added): Based on the jury’s verdict, Judge Margaret B. Seymour of the United States District Court for South Carolina, entered judgment [...]
The Contextual Discovery Channel
“Google results without the search!” shrieks TechCrunch. I’m not clicking on this. I’ll offer you what is meant by it from elsewhere. Marissa Mayer from Google has been talking to Michael Arrington of TechCrunch about Contextual Discovery: Contextual discovery, Mayer explained, encompasses “local Search, Maps, Earth, Latitude, and all the [...]
Google Teams with Swedish Post; Could USPS Be Next?
I was reading newspapers from around Sweden like I do every morning (okay, maybe it was just this tweet), when I stumbled across this news that surprised me, yet makes a ton of sense. One could even throw in the adjective “synergistic” if one had no decorum regarding businesses murdering [...]
UPDATE: Election Day Social Media Resources
If you have watched tv, surfed the internet, listened to the radio, answered your phone, driven, or had to be around people at all over the past few months, you are probably aware that today is Election Day. Facetiousness aside, please vote. A lot of great men and women have [...]
Daily Kos: SEO Political Strategy for Grass Roots Constituents
The more we run search / display ad programs for and follow online political marketing campaigns, the more interesting the behind the scenes machinations become. So you can imagine how interested I was to be forwarded an article from Daily Kos about “Grassroots SEO” to its constituents. Don’t get your [...]
Is President-Elect Barack Obama a Social Media Stalker?
President-elect Barack Obama to have his Blackberry-induced smile wiped off his face? The world is made up of two types of people – those who think Barack Obama is the Messiah, and those who think he’s a very naughty boy. In amongst that lot are a curious group of Web [...]
Election Day Paid Search Comparison: How do Obama and McCain Rate?
Don’t know if you’re aware, but there’s some sort of election thing going on today. Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post. With that, let’s take a fairly extensive look into what the candidates [...]
Healthcare Marketing Research & Survey Results
On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions. We also asked you “What are the most used online resources to gather information on a health question / concern?” Probably a bit of a misleading question since some people answered [...]
How do People Find Answers to Health Related Questions?
One of my favorite sitcom lines was from Roseanne, circa 1992. Darlene‘s uncle brings a vcr and she says with incredibly dry delivery, “Alright, the Connor Conner family leaps into the 80′s.” That’s kind of how I feel today about the newest feature for the Direct Online Maketing: polls. Recently, [...]
Like Pig Fat Slinging Mud
A couple of weeks ago, my dear, lovely wife and I, embarked on a little trip down the road to our local Hungarian eatery. Although, having spent a bit of time in Hungary in the run up to the Kosovo crisis, the idea of dabbling in their cuisine for fun [...]
FOUND! GOOGLE ADWORDS AUDIT
