New Hampshire Republican Primary: A Look at Candidate AdWords Campaigns
With all the news coverage of the Iowa primary yesterday, I thought I’d pull up and share some very quick information about how Republican candidates are using Google AdWords (as a proxy for search engine marketing and internet marketing in general) right now in the next stop on the trail: [...]
How to Protect Your Online Reputation – Ohio State University
As mentioned previously, on Saturday I presented “How to Protect Your Online Reputation” at THE Ohio State University’s Digital Media in a Social World. They’re sending over the raw footage that we’ll be chopping up. In the meantime, if you have 45 minutes or just want to skip through to [...]
Daily Kos: SEO Political Strategy for Grass Roots Constituents
The more we run search / display ad programs for and follow online political marketing campaigns, the more interesting the behind the scenes machinations become. So you can imagine how interested I was to be forwarded an article from Daily Kos about “Grassroots SEO” to its constituents. Don’t get your [...]
Election Day Paid Search Comparison: How do Obama and McCain Rate?
Don’t know if you’re aware, but there’s some sort of election thing going on today. Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post. With that, let’s take a fairly extensive look into what the candidates [...]
Like Pig Fat Slinging Mud
A couple of weeks ago, my dear, lovely wife and I, embarked on a little trip down the road to our local Hungarian eatery. Although, having spent a bit of time in Hungary in the run up to the Kosovo crisis, the idea of dabbling in their cuisine for fun [...]
Sarah Palin Most Searched For Term on Internet Since Al Gore Invented It
Now here’s the closest thing I could find to a pitbull wearing lipstick, and probably a reminder why you don’t leave pooches alone with your make-up bag. I mean, it’s the wrong color for its fur-tone and everything. Paul WoodhousePaul looks after the SEO side of things here at Direct [...]
Federal Government Blogs & the Myth of Control
Blog discussions with marketing friends of mine like Skip Lineberg often end up with us trading war stories about potential clients. They’re intrigued with blogging, but don’t want to allow comments and “lose control.” There are many reasons not to start a blog (having a time constraint comes immediately to [...]
Finally an Example of being Proactive in Online Reputation Management Courtesy of Obama
I spend a lot of time talking with folks about online reputation management and how crucial it is in today’s world. Sometimes that’s to the press, sometimes at conferences, sometimes to my dog JJ after my wife goes to “sleep” to avoid listening to me anymore. (Honey, I know you’re [...]
Are you a John M(a)cCain or a (P)PC Guy?
A few weeks ago, John McCain was asked if he was a Mac or a PC guy, to which he answered: “Neither, I’m an illiterate that has to rely on my wife for all of the assistance I can get.” Paul WoodhousePaul looks after the SEO side of things here [...]
FOUND! GOOGLE ADWORDS AUDIT
