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Blog > Archive by category 'Web Credibility'

Web Credibility


Poor Lois Feldman - The Speaker, Not the Bathroom Party Time Lady »
Posted on December 2nd, 2008 by Justin Seibert in Paid Search, SEM, SEO, Search Engine Reputation Management, Social Media, Web Credibility | Leave A Comment

By now you’ve probably heard the story about Lois Feldman.  If not, here’s a quick recap:

Lois was arrested for doing her Humpty Hump (of Digital Underground fame) Burger King bathroom impression in the stall of a public bathroom at a college football game recently.  That’s pretty embarrasing, especially in today’s internet age.

But you know what’s really embarrassing?

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Election Day Paid Search Comparison: How do Obama and McCain Rate? »
Posted on November 4th, 2008 by Justin Seibert in DOM News, Google Adwords, Internet, Microsoft adCenter, PPC, Paid Search, Political Marketing, SEM, Search Engine Reputation Management, Search Engines, Web Credibility, Yahoo Search Marketing | Leave A Comment

Don’t know if you’re aware, but there’s some sort of election thing going on today.  Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post.

With that, let’s take a fairly extensive look into what the candidates are doing today in their paid search campaigns, shall we?

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Healthcare Marketing Research & Survey Results »
Posted on November 3rd, 2008 by Justin Seibert in Google Adwords, Healthcare Marketing, Microsoft adCenter, Online Marketing, Paid Search, SEM, SEO, Search Engines, Web Credibility, Yahoo Search Marketing | 2 Comments

Halloween at Direct Online MarketingOn Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions.  We also asked you “What are the most used online resources to gather information on a health question / concern?”  Probably a bit of a misleading question since some people answered what they used while others answered what they thought most people used.

Either way, the results of the survey and the actual data from HI after the jump.

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How do People Find Answers to Health Related Questions? »
Posted on October 31st, 2008 by Justin Seibert in Healthcare Marketing, Online Marketing, Search Engines, Web Credibility | 16 Comments

Darlene Conner

One of my favorite sitcom lines was from Roseanne, circa 1992.  Darlene’s uncle brings a vcr and she says with incredibly dry delivery, “Alright, the Connor Conner family leaps into the 80’s.”  That’s kind of how I feel today about the newest feature for the Direct Online Maketing: polls.

Recently, we came across some really interesting research regarding how consumers look for answers to their healthcare related questions and issues.  The answers may surprise you.  They did me.

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The Dangers of Content Matching: Robert Kiyosaki »
Posted on August 29th, 2008 by Justin Seibert in PPC, Paid Search, Search Engine Reputation Management, Web Credibility | Leave A Comment

One of my former hockey teammates from Vanderbilt also ended up in the internet marketing realm.  Today, Jotham McCauley sent me something I found too funny.  By the way, if you’re looking for bubble hockey games or anything related to stand up arcade games like foosball, for now, for your customer’s sake, for your daughter’s sake, ya might wanna think about buying a quality product from Gold Star Games.

Here’s your Highlights exercise for the day.  Tell me what’s wrong with this picture (after the jump).

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Is Your Customer Service in it for the Long U-Haul? »
Posted on August 27th, 2008 by Paul Woodhouse in Internet, Press Strategies, Social Media, Web Credibility | 5 Comments

This past couple of weeks has been the best of times, but it’s also been the worst of times. I foolhardily coordinated our move back up round Cleveland the same weekend I left for England to go and surprise my Gran for her 90th. Yet it takes somebody who bleeds idiot or has serious luck issues to rent a 24 foot U-Haul truck that has a zombie battery, locks their keys in the trunk, misses flights, spends an exorbitant amount one way to get to their connecting flight only for it to be canceled on arrival, and has their laptop screen broken.

I get a little bit peeved at my lifelong insistence on jazzing up the mundane to heart attack proportions, but all in all I’m quite Zen about stuff going wrong or right. Fists pummeling dashboards is nothing more than a meditative chi release.

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Blogs are Crap - More Fallout from the WVU eMBA Scandal »
Posted on August 12th, 2008 by Justin Seibert in Business Blogging, DOM News, Government Marketing, Internet, Local News, Local Search, Search Engine Reputation Management, Web Credibility | 5 Comments

Rarely do I literally stop everything I’m doing to read an article.  Or post a comment.  Or write a blog.  I hit the trifecta today.

Just when I thought I had said all I could say about the WVU eMBA scandal from an online reputation management perspective, I was sent a link to this article:

Interim WVU president has big goals — but don’t count on him blogging

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On Cuil and Search Engine Reputation Management »
Posted on July 28th, 2008 by Justin Seibert in Search Engine Reputation Management, Search Engines, Web Credibility | 1 Comment

Rule #1 for true search engine reputation management:

If you’re going to get major press for your new search engine, which is supposed to take on Google, either make sure it works or don’t put it out there for people to play with.  There’s, “hey we’re still working out the bugs - we appreciate your feedback” and then there’s cuil. It’s pronounced “werth-les.”

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Marketing a State - Online Reputation Management for West Virginia »
Posted on June 20th, 2008 by Justin Seibert in Business Blogging, Local News, Marketing, Online Marketing, Search Engine Reputation Management, Web Credibility | 24 Comments

Fans of the old Rocky & Bullwinkle cartoon will remember when they told you to tune in next week. They would always end “Don’t miss tomorrow’s exciting episode…[Bullwinkle's Ride or Goodbye, Dollink].” Always two titles. The alternative title for this post would be “Growing Young Professional Class in WV…Now How do We Let Folks Know about It?”

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Finally an Example of being Proactive in Online Reputation Management Courtesy of Obama »
Posted on June 13th, 2008 by Justin Seibert in Online Marketing, Paid Search, Political Marketing, Search Engine Reputation Management, Web Credibility | 2 Comments

I spend a lot of time talking with folks about online reputation management and how crucial it is in today’s world. Sometimes that’s to the press, sometimes at conferences, sometimes to my dog JJ after my wife goes to “sleep” to avoid listening to me anymore. (Honey, I know you’re just playing opossum; it’s okay.)

nbaI can’t help it. Most organizations are just so bad at it and don’t seem to recognize that the internet has fundamentally changed the way the game is played. And yes, I’m looking at you, David Stern. I know you’re a smart guy, but do you seriously think you can just shout down claims by Tim Donaghy - no matter how false and self-serving they may be - when your league already has an image problem in today’s world? Really? </condescending sarcasm to David Stern>

Often times, my talking of online reputation management turns to government. We seem to like talking politics a lot around this here blog. I’m proud, though, that neither Paul nor I show our cards and our readers don’t know whom we support. Except of course that we obviously don’t like Barrack Obama since we’re a bunch of racist, redneck West Virginians. </condescending sarcasm to national media and The Daily Show> Yes, Paul, I’m including you - you live here now.

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