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Blog > Archive by category 'Web Credibility'
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Web Credibility
Poor Lois Feldman – The Speaker, Not the Bathroom Party Time Lady »
Posted on December 2nd, 2008 by Justin Seibert in Paid Search, SEM, SEO, Search Engine Reputation Management, Social Media, Web Credibility | 1 Comment
By now you’ve probably heard the story about Lois Feldman. If not, here’s a quick recap:
Lois was arrested for doing her Humpty Hump (of Digital Underground fame) Burger King bathroom impression in the stall of a public bathroom at a college football game recently. That’s pretty embarrasing, especially in today’s internet age.
But you know what’s really embarrassing?
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TAGS: bad business bureau, branding, Digital Underground, kitten hijacking, Lois Feldman, online reputation management, Plaxico Burress, reputation management for attorneys, Scott Boras
Election Day Paid Search Comparison: How do Obama and McCain Rate? »
Posted on November 4th, 2008 by Justin Seibert in DOM News, Google Adwords, Internet, Microsoft adCenter, Paid Search, Political Marketing, SEM, Search Engine Reputation Management, Search Engines, Web Credibility, Yahoo Search Marketing | 2 Comments
Don’t know if you’re aware, but there’s some sort of election thing going on today. Apparently one of the things you can vote on is President of the United States of America, which sounds like an important post.
With that, let’s take a fairly extensive look into what the candidates are doing today in their paid search campaigns, shall we?
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TAGS: barack obama, john mccain, linky goodness, online political advertising, presidential search strategies, Yahoo! biggest loser
Healthcare Marketing Research & Survey Results »
Posted on November 3rd, 2008 by Justin Seibert in Google Adwords, Healthcare Marketing, Microsoft adCenter, Online Marketing, Paid Search, SEM, SEO, Search Engines, Web Credibility, Yahoo Search Marketing | 1 Comment
On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions. We also asked you “What are the most used online resources to gather information on a health question / concern?” Probably a bit of a misleading question since some people answered what they used while others answered what they thought most people used.
Either way, the results of the survey and the actual data from HI after the jump.
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TAGS: differences in geotargeting features, google adwords, google alerts, harris interactive, healthcare surveys, Microsoft adCenter, online healthcare marketing, twitter, Yahoo Search Marketing
How do People Find Answers to Health Related Questions? »
Posted on October 31st, 2008 by Justin Seibert in Healthcare Marketing, Online Marketing, Search Engines, Web Credibility | 17 Comments

One of my favorite sitcom lines was from Roseanne, circa 1992. Darlene’s uncle brings a vcr and she says with incredibly dry delivery, “Alright, the Connor Conner family leaps into the 80’s.” That’s kind of how I feel today about the newest feature for the Direct Online Maketing: polls.
Recently, we came across some really interesting research regarding how consumers look for answers to their healthcare related questions and issues. The answers may surprise you. They did me.
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TAGS: darlene conner, dr. kelso, halloween, Healthcare Marketing, polls, scrubs
The Dangers of Content Matching: Robert Kiyosaki »
Posted on August 29th, 2008 by Justin Seibert in Paid Search, Search Engine Reputation Management, Web Credibility | 1 Comment
One of my former hockey teammates from Vanderbilt also ended up in the internet marketing realm. Today, Jotham McCauley sent me something I found too funny. By the way, if you’re looking for bubble hockey games or anything related to stand up arcade games like foosball, for now, for your customer’s sake, for your daughter’s sake, ya might wanna think about buying a quality product from Gold Star Games.
Here’s your Highlights exercise for the day. Tell me what’s wrong with this picture (after the jump).
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TAGS: bubble hockey, charybdis and scylla, content matching, content targeting, Paid Search, turtle wax, Vanderbilt, WVU
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