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Web Credibility
Update - WVU President Mike Garrison Emails Employees »
Posted on April 28th, 2008 by Justin Seibert in Business Blogging, Email Marketing, Search Engine Reputation Management, Web Credibility | 3 Comments
In the last post, I talked about ways to respond to a pr crisis. In fairness that he is responding to the crisis with a statement - and using email to do it! although nothing further on his blog so far - I wanted to post an email WVU President Mike Garrison just forwarded to WVU employees (MOUNTAINEER E-NEWS). Full text follows:
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TAGS: Gerald Lang, Hether Bresch, Joe Manchin, Mike Garrison, Mylan, Stephen Sears, WVU MBA program
Extreme Online Reputation Management: WVU, Mylan, & Governor’s Office Edition »
Posted on April 28th, 2008 by Justin Seibert in Business Blogging, Local News, Local Search, Paid Search, SEO, Search Engine Reputation Management, Social Media, Web Credibility | 3 Comments
In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In it, I will go over the premise and some recommendations for online reputation management. The last time I spoke about that publicly was at the Online Marketing: Innovations that Work marketing conference in Southpointe, PA when I delivered They Said What? Protect Your Reputation with Search Engine Marketing.
I really want to do a post on the subject - if only there were some really big public scandal involving reputations being changed on the internet that involved West Virginia and the Pittsburgh, PA area. Hmmm. Let’s see. [shuffles through piles of old newspapers by desk - who needs the internet?]
Oh that’s right - how about Heather Bresch? Do a search on her name, particularly a news search, and see what you come up with. For those readers either too lazy to do the search or too enthralled with my hypnotic musings (read: put you in a catatonic state), it comes down to the following:
Ms. Bresch was promoted to Chief Operating Officer of Mylan, Incorporated in October 2007. In doing some fact checking for the Pittsburgh Post-Gazette, a reporter named Patricia Sabatini called West Virginia University to verify that Ms. Bresch had received her Masters of Business Administration there. WVU could not find any record of it.
The pieces of information that have the makings of a good scandal, but may or may not actually mean anything include: Ms. Bresch is the daughter of Governor Joe Manchin; she has previous dealings with WVU President Mike Garrison; and Mylan’s head is WVU’s largest benefactor.
Fast forward two seasons.
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TAGS: Heather Bresch, Joe Manchin, MBA scandal, Mike Garrison, Mylan, online reputation management, Patricia Sabatini, pr crisis, Search Engine Reputation Management, WVU
Eric Ward: Good Guy; Justin Seibert: Giant Jag-Off »
Posted on March 4th, 2008 by Justin Seibert in Business Blogging, Link Building, SEO, Search Engine Reputation Management, Web Credibility | 5 Comments
Mmmm - my size 10 Johnston & Murphy tastes pretty good. Maybe that’s why I try to cram it in there so often. I went almost 2 years without causing a stir and now I can’t go 2 posts without doing something stupid. If I didn’t mind coming off like a meathead, I could probably be a pretty good link baiter.
Yesterday I posted an interview with David Temple about paid search certification and SEO training. In case you don’t want to click back or try to split screen two browser windows, I offered: Continue reading →
TAGS: Eric Ward, justin seibert, Link Building, Search Engine Reputation Management
Search Engine Marketing Certification: Paid Search & SEO »
Posted on March 3rd, 2008 by Justin Seibert in PPC, Paid Search, SEM, SEO, Web Credibility | 6 Comments
As the half-dozens of regular readers of the Direct Online Marketing™ Blog know, Derrick “McKinley’s Bodyguard” McKee recently came on board to our search team. Before deciding on him I was able to speak with several talented folk.
One was a young woman in school down in Georgia who had studied internet marketing in school and played around with it on the side. She asked where she could get training on learning more while she awaited graduation.
I threw out a few places, giving costs and my 2 cents. After all, I’ve had my search marketing training and certifications over the years and design the training our employees get. But what a perfect opportunity to ask an expert in the arena.
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TAGS: David Temple, Eric Ward, neo@ogilvy, paid search certification, search engine optimization training, SEM, SEMScholar
(Im)Press The Flesh 101 »
Posted on February 13th, 2008 by Paul Woodhouse in Web Credibility, Web Development | 3 Comments
You Americans and your ding-dang-doodling handshakes.
I’m well aware you go to finishing school to hone the finer arts of first impression making, and ‘Handshaking 101′ is the first thing on the syllabus.
Extend. Lock. Grasp. Eye Contact. Don’t Wince.
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TAGS: handshake assault, website writing
Pills ‘n’ Thrills and Bellyaches »
Posted on January 18th, 2008 by Paul Woodhouse in Internet, Marketing, Search Engines, Social Media, Web Credibility | Leave A Comment
It’s official! I am comedy gold - well maybe bronze; and I’ll probably have to give that back once I fail my urine test.
For the past couple of nights I’ve been as funny as Jon Stewart without his writers.
Do you recall his skit a couple of nights ago about the political magpie Mitt Romney and his catchy, spontaneous banter with his supportive minions where Mitt would say something and the crowd would yell, “But they haven’t!”, in a ridiculously lame attempt to piggyback and emulate Barack’s “Yes, we can.”?
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TAGS: drug kickbacks, healthcare internet, jimmy legs, john stewart, prescription drug death
Of Websites and Weebles and Teeny Tiny Feet »
Posted on January 16th, 2008 by Paul Woodhouse in Marketing, Web Credibility | Leave A Comment
Why a conversation around the perils of twidgy feet propping up a normal body developed this morning I have no idea. But it affects Katie’s balance apparently - not as much as her friend who happens to be a little on the large side and quite spherical by all accounts.
Of course, this led me to insinuating she must be the anti-weeble.
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TAGS: weebles
Wiis Here, Getcha Ice Cold Wii Here »
Posted on January 2nd, 2008 by Justin Seibert in E-commerce, Internet, Online Advertising, PPC, Web Credibility | 3 Comments
I call my lawyer today (about B&O taxes, not for that impending insider trading lawsuit). During our small talk that I hope I won’t be billed for, he says something about Christmas would have been better if he could have found a Wii somewhere. I had heard they were sold out of all the stores in our area for at least 2 weeks, so I asked if he had tried the internet.
“I don’t trust buying over the internet.”
Are you kidding? I could have strangled him. Not because fear of buying over the internet is irrational - it is not. But because he has always impressed me as a man of reasonable intelligence and logic, yet he asked told his internet marketing client that he doesn’t trust buying over the internet. Know your audience! Lie to me for pete’s sake!
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TAGS: $100 oil per barrel, ad copy, coal to liquid, ecommerce, overcoming consumer distrust, PPC, wii
Justin, You Got Some ‘Splainin’ to Do »
Posted on December 4th, 2007 by Justin Seibert in Business Blogging, DOM News, Web Credibility | 1 Comment
Welcome faithful readers. And I mean really faithful, if you’ve been waiting specifically for a post from me as it’s been awhile. I won’t make any promises, but I fully intend to do some more posts just to offer a different perspective on how the business community should view internet marketing.
Paul said my blog was the main reason he was interested in Direct Online Marketing™ in the first place. Maybe he was just sucking up for a nice holiday bonus, but I’ll take him at his word since he’s always been honest with me and his readers as far as I can tell.
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TAGS: blog commenting, direct online marketing
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