Navigation Menus on Landing Pages: Still Not a Good Idea
It’s funny what surprises you what objections you get with clients and prospective clients, especially after you’ve been doing it for awhile (I’ve been in search engine marketing 10 years and founded this agency more than 5 years ago). One question/objection I get surprisingly often is in regards to doing [...]
Are Your Site Pages Up To (Google) Speed?
You don’t need an SEO charging you an arm and a leg telling you a broken site isn’t much use when it comes to SEO. I’ve yet to come across anybody who doesn’t grasp this particular concept. But a broken site can take on various forms: Bad Coding: Scripts, html [...]
Happy New (Copyright Footer Update) Year
Hopefully your New Year bounded in with a modicum of purpose as opposed to a soap opera of drama. As site owners or Webmasters, the first thing we’re expected to do before the clock strikes midnight is update our copyright dates in the footer of our precious web properties. There’s [...]
Google with Mother
Were Google a parent I’d imagine them to be: 1. A white-flight liberal professor type. 2. Classically post-modern. 3. As emotionally warm and huggable as thawing frozen yoghurt. 4. Thinking Justin Bieber is the President of Direct Online Marketing. Picture a charmless Obama, lacking that winning smile, living in Rhode Island with a summer [...]
Never Ever Ever Dev Test a Site w/o Blocking Spiders
I’m not a big believer in the words “never” or “always,” but am going to use it here like the Yeti in Monsters, Inc. “Rule #1 out here: Always…No, never go out in a blizzard.” Since we’re now starting to build out our new WordPress site on a test server, [...]
$65 billion to be shifted to Web, but do you have your login details handy?
Throughout the annals of time, not only have we fought for what we thought was rightfully ours, but we’ve paraded around handbags to obtain the rights to what we’d like to be ours. I’ll never forget my mate (who shall be shortly visiting) telling me about his Dad taping world [...]
ALT – Not Knowing these 3 Letters could Cost You $6 Million
I’m a frugal person. I used to say cheap, but I know a business owner who reuses his own dental floss – now that’s cheap and probably unsanitary. So when I see a company pay a $6 million settlement for not knowing – or caring – about the most basic [...]
Health & Safety in the Webspace
On my (now) regular morning flounce into work I adroitly negotiate my way past all manner of obstacles – the main street traffic, the weather-worn back alley prophylactic, and the clouds of pre-work smokers. But, this morning I had to make my way round a couple of roofers attending to [...]
On Word-of-Mouth, Online Recruiting & Measuring Web Site Stats
Rarely do I talk about our clients and their campaigns in this space. That silence is purposeful for a lot of reasons, chief of which is that often I’m not allowed to speak about their campaigns. Not so today. We launched a new site job recruiting site for the Northern [...]
Love is……
I’m not one to fall in love easily. I’m more inclined to fancy the pants off something from a distance. The thrill is in the chase and the whiff of the greasepaint. You are my quarry – hear me roar. Paul WoodhousePaul looks after the SEO side of things here [...]
(Im)Press The Flesh 101
You Americans and your ding-dang-doodling handshakes. I’m well aware you go to finishing school to hone the finer arts of first impression making, and ‘Handshaking 101′ is the first thing on the syllabus. Extend. Lock. Grasp. Eye Contact. Don’t Wince. Paul WoodhousePaul looks after the SEO side of things here [...]
Who Knows about your "Presents"?
I have two young children, the oldest 2 1/2. She’s a little afraid of the big guy in the red suit, but she likes the Christmas tree and holiday specials, especially the Grinch (the classic one). So we weren’t really sure if she’d ‘get’ Christmas this year or not. So [...]
The Essential Web Site Check List – Part 3
First of all, I want to apologize for using Pittsburgh Pirate Ronny Paulino in my post about content management systems (step #2). He’s probably my favorite Bucco and it’s clear that I jinxed him. So no q&a today. The Pirates, set for a resurgence, don’t need me adding bad luck [...]
Free Google AdWords Audit
