One question/objection I get surprisingly often is in regards to doing stand alone landing pages for paid search programs.  And in terms of actual page element objections, #1 is probably our wanting to not use site navigation for these landing pages.  You can still add in a link or two to the home page or other parts of the site, but these should be minimized and under no circumstances – if lead gen is your goal – should you use your site’s regular navigation menu bar.

Reduce Friction, Increase Incentive

There are some pretty cool formulae out there for conversion rate optimization (we still like Marketing Experiments’), but the short version is that to get someone to convert on your page – i.e. complete an action you want her or him to take – you have two competing forces to deal with: Friction and Incentive.

If your incentive is high enough, the amount of friction almost doesn’t matter.  If a page is giving away a free pound of gold – and the visitors believe your word is bond – you’ll get people giving you their social security numbers and mailing in their children.

Courtesy of the excellent Physics4Kids.com.

If the friction is unbelievably low – meaning it’s really, really easy for people to perform your desired action – then you don’t need nearly as great an incentive.  This is where navigation menus come in.  They make it easier for people to click around your site and then go away without ever converting.

Which is why it’s nice to see this WhichTestWon experiment showing an example where the landing page without the nav menu got 98% more downloads.  That’s almost double to you and me.

Ultimately, the objections I hear are good ones from clients as they need to understand reasons behind suggestions.  Having data like this WhichTestWon experiment should make overcoming them even easier in the future.

Bottom line for you readers: don’t take my word for it; listen to WhichTestWon and ditch the menu navigation on your landing pages.

Justin Seibert

Justin Seibert is the President of Direct Online Marketing. He regularly speaks on search engine marketing, social media optimization, and online reputation management. Follow him on twitter. Why not check out the company on facebook while you're at it?

But a broken site can take on various forms:

• Bad Coding: Scripts, html or CSS that don’t play nicely with your browser can lead to some eternal spinning wheels of death or some jauntily displayed pages.
• Hosting Problems: Servers, DNS or other backend issues that make your site slower than Donald Trump’s hairpiece trying to swim through molasses or stop it from working altogether.

Recently we’ve been suffering from some severe server downtime. But, we’re hoping that’s a thing of the past as we’re now languishing on a brand spanking affair with more grunt than an Eastern European female tennis player.

But, more often than not, your server can still be overloaded due to dodgy scripts or some errant code.

And these days, with Google boasting page speed as a ranking factor, it’s even more vital; although, there surely can’t be anything less search engine or less user friendly than a site that loads slowly or not at all.

Y’know, that can’t be used.

So, I present to you Google’s new Online Page Speed Analyzer: http://pagespeed.googlelabs.com/

Page Speed evaluates performance from the client point of view, typically measured as the page load time. This is the lapsed time between the moment a user requests a new page and the moment the page is fully rendered by the browser. The best practices cover many of the steps involved in page load time, including resolving DNS names, setting up TCP connections, transmitting HTTP requests, downloading resources, fetching resources from cache, parsing and executing scripts, and rendering objects on the page. Essentially Page Speed evaluates how well your pages either eliminate these steps altogether, parallelize them, and shorten the time they take to complete. The best practices are grouped into six categories that cover different aspects of page load optimization:

• Optimizing caching — keeping your application’s data and logic off the network altogether
• Minimizing round-trip times — reducing the number of serial request-response cycles
• Minimizing request overhead — reducing upload size
• Minimizing payload size — reducing the size of responses, downloads, and cached pages
• Optimizing browser rendering — improving the browser’s layout of a page
• Optimizing for mobile — tuning a site for the characteristics of mobile networks and mobile devices

Learn more about Google’s Page Speed best practices then go and see how your site fares.

Paul Woodhouse

Paul looks after the SEO side of things here at Direct Online Marketing as well as trying to work out the best social media strategies for our clients.

As site owners or Webmasters, the first thing we’re expected to do before the clock strikes midnight is update our copyright dates in the footer of our precious web properties.

There’s nothing quite as irksome as the average copyright date. For something so seemingly worthless it can’t half make you look an amateur operation should you apparently forget which year it is. Not that anybody comes onto your site to check these things, but, if they do happen to notice, your brownie point return is diminished.

As for whether it’s a search engine ranking factor and its importance is anyone’s guess, but let me just show you a handful of ways to automate the process so you can remain hungover on New Year’s Day 2012 without fearing a personal Y2K meltdown of some sort.

The following code snippets are dependent on the type of site you’re running. Simply copy & paste any of them into the footer of your respective pages or site:

PHP:

Copyright © 2011-< ?php echo date("Y"); ?>

Or

< ?php $time = time () ; $year= date("Y",$time) . "<br />“; echo “Copyright 2011 – ” . $year; ?>

ASP:

< %response.write("Copyright 2011- "&Year(Date))%>

Or

Copyright © 2011-< %=Year(Date)%>

Or

< % Dim yy yy = DatePart("yyyy",Now()) %>Copyright © 2011-< %=yy%>

ASP.NET (C#):

< %Response.Write(System.DateTime.Now.Year.ToString());%>

JAVASCRIPT (for static HTML pages):

<script LANGUAGE="JavaScript"></script>Copyright © 2001-<script LANGUAGE="JavaScript"></script>

Please feel free to share any alternative methods you may have up your sleeves.

[cap doff]

Justin Seibert

Justin Seibert is the President of Direct Online Marketing. He regularly speaks on search engine marketing, social media optimization, and online reputation management. Follow him on twitter. Why not check out the company on facebook while you're at it?

1. A white-flight liberal professor type.
2. Classically post-modern.
3. As emotionally warm and huggable as thawing frozen yoghurt.
4. Thinking Justin Bieber is the President of Direct Online Marketing.

Picture a charmless Obama, lacking that winning smile, living in Rhode Island with a summer farmhouse in Provence, France who can’t even hold a basketball let alone pull his sweat pant bottoms up over his waist while shooting a few hoops.

They expect nothing less of their children than a PhD; and while not wanting to push their offspring (they should be natural intellectuals), any ideas of sabbatical years or their kids doing anything so long as they enjoy it is distinctly frowned upon.

In fact, they never use the term kids.

So, what kind of children’s book would Google read to its own?

Full marks if you said they wouldn’t actually read to them but program something in HTML 5 that displays best in Chrome.

Something very similar to 20 Things I Learned about Browsers and the Web maybe.

Paul Woodhouse

Paul looks after the SEO side of things here at Direct Online Marketing as well as trying to work out the best social media strategies for our clients.

Since we’re now starting to build out our new WordPress site on a test server, we wanted to give you our Rule #1 out here.  Never put up a test (or dev) site without blocking it off from the search engines.  I know what you’re thinking – how would anyone ever find it – we’re not sending out an email to our newsletter list with the url.

However, I can count three separate times off the top of my head that future clients got their dev sites indexed in the search engines.  Unless you have the test site set up on a machine in your attic and it’s not wired to the internet, just please, block it off from the spiders via robots files or whatever method you prefer.  You probably want to block off access to unauthorized individuals as well, but that’s beyond our core interests.

If you do end up getting it indexed, you can get it removed – you’ll just want to submit the appropriate requests through Google Webmaster Tools, et al.

Happy testing!

Justin Seibert

Justin Seibert is the President of Direct Online Marketing. He regularly speaks on search engine marketing, social media optimization, and online reputation management. Follow him on twitter. Why not check out the company on facebook while you're at it?

I’ll never forget my mate (who shall be shortly visiting) telling me about his Dad taping world championship darts off the television. That wouldn’t be a tale in and of itself were it not for the fact that this was pre-video recorder days and he’d done it via audio cassette attaching a mic to the t.v.’s speaker.

On returning from the pub he’d locked himself in the living room with just the dull thud of the darts and scoring announcements crackling from a tape masquerading as action. Unfortunately, it was but a C-30 tape, so he missed the result.

“Duf, duf, duf. One hundred and how much?”

It amazes me the hoops we’ll jump through in order to consume media that isn’t perceived to be ‘ours’. I’m even more amazed at the control we hand over to third parties that create ‘our’ own business media – our Websites.

I’ve been through the ramifications of not controlling your own domain name previously. While leaving your domain in the hands of a hosting company or your Web designer is possibly the costliest mistake you could make considering the price of the domain itself, there are other related issues that can be equally as problematic.

It’s not uncommon for companies to outsource the creation of their Web site to a designer or developer of some sort. It seems like the sensible option to let them deal with the domain registration, hosting and design of the site. And it is so long as you make sure you do the three following things:

1. Retain the login information and sole control over domain renewal. (More domain registration tips.)
2. Have the login information for your host (to enable you folder access) and be the billing contact.
3. Keep a copy of your site on every computer you own and physically on a cd or dvd.

You’ve no idea the number of times I’ve spoken to businesses held to ransom by their designers either on purpose or through neglect. It can also be a time consuming business chasing after the information.

I mean, would you give the only set of keys to the builder performing renovations on your yet-to-be-opened retail emporium? And would you take any notice of them if they told you they had to go through them and only them should you wish to do any painting or updating further down the line?

Maybe if it was owned by a housing association?

Numbers 1 & 2 are the most vital as you can download your site via ftp so long as you have hosting or server access. Both 1 & 2 are simple emails containing the information – that’s all.

The reason I’m bringing this up is because of this article / interview on Forbes discussing how $65 billion in advertising dollars could be shifted from traditional channels to company Web sites and Internet marketing. Here’s one of the questions:

What aspects of their own sites are these marketers developing?

Page content, Web analytics, search engine optimization and site design. Most of them have invested in social networking platforms to create direct dialogues with their consumers.

So, while you may not be pumping $65 billion into your firm’s site, you might be getting to ready to update, start an SEO campaign, add social media functionality or incorporate a better analytics solution. You may not be planning on any of those things, but for the sake of the children I’d still get somebody on the case to ensure the above information is in your control at your disposal.

Because it’s one of the first things a company you’re paying good money to perform such Web tasks will be asking for.

Paul Woodhouse

Paul looks after the SEO side of things here at Direct Online Marketing as well as trying to work out the best social media strategies for our clients.

The target company who raised the ire of the plaintiff in this case?

From the San Francisco Chronicle, via Webmaster World via a tweet from pageoneresults:

The Target retail chain will make its Web site accessible to the blind and pay $6 million to visually impaired Californians who have tried unsuccessfully to use the site, under a settlement announced Wednesday.

The nationwide settlement, filed with a federal judge in San Francisco, is intended as a model for the retail industry, said a lawyer for the National Federation of the Blind, which sued Target in 2006.

The company must now equip its Web site, www.target.com, with an embedded code [ed note: ALT tags] that can be read by software to provide a vocal description of the page, and links that allow a blind person to navigate the screen with a keyboard instead of a mouse. The improvements are supposed to be completed early next year and will be monitored by the National Federation of the Blind for three years.

In its lawsuit, the federation accused the company of violating federal and state laws that entitle the disabled to equal access to business and government services.

In a key ruling, U.S. District Judge Marilyn Hall Patel…said the American With Disabilities Act requires removal of all barriers to “a disabled person’s ‘full enjoyment’ of goods or services,” quoting from the 1990 law.

That’s a little longer than I normally go with quotes, but there’s a lot of good information here.  Let’s break it down to the most basic levels:

SEO Basics: The ALT Tag

When you go to seo school*, the first thing you learn after school orientation and the SEO General Theory 101 is probably the title tag.  Or at least it would be if I ran the curriculum because I see this neglected so often.  Around lunch time, you’d learn about the alt tag.

* No such thing, but imagine if there were – it would be filled with 18 year olds blowing off link building classes because they were too hungover from the kegger at Sigma Epsilon Omega on Thursday night.

An alt tag is an extra piece of html code you can use to give an image or other type of multimedia file a description.  Sometimes it shows up in a pop up box when you hover your mouse over an image.  Without delving deeper into seo basics (you haven’t paid your tuition yet), just accept that it is a good thing for making your Web site search engine friendly.

ADA-Friendly Web Development

The alt tag, short for alternative text, wasn’t really developed for SEO purposes (most of the things seo practitioners utilize aren’t).  Their benefit was to developers so that they would know what the heck an image was supposed to be without having to pull it up visually.

Armed with this piece of information, the Americans with Disabilities Act was extended to include Web sites.  People who are visually impaired have special computers that can read to them what the rest of us see.  They can also describe images…if they have an alt tag.  Therefore, all government sites require ADA guidelines such as the use of alt tags for all federal contracting work.

Whether and how this actually extended to non-government Web sites in the real world was pretty much up in the air…until yesterday.

Your Take-away of the Day*

Use alt tags. They help with your natural rankings, the blind / visually impaired access your site (and purchase if you’re a retailer), and your developers.  They also keep you compliant with what is looking increasingly as if it will be mandatory ADA guidelines, meaning you can find a better way to spend your $6 million.  If I could come up with a con, I would.  Even with content management systems, the ability to add alt tags is pre-built in.  No excuses!

* wanna go play by the bay, eat some hay, whaddya say, I just may.  That’s a Happy Gilmore reference; I’m not trying to imply that blind people (or federal regulators) scream at golf balls. Although some of them probably do just like the rest of us.  I hate golf.

Justin Seibert

Justin Seibert is the President of Direct Online Marketing. He regularly speaks on search engine marketing, social media optimization, and online reputation management. Follow him on twitter. Why not check out the company on facebook while you're at it?

Having been on a site or two in my time I’m well aware of certain health and safety measures. The most basic being, when working above the general public you have to cordon off an area so they aren’t walking under ladders or, to be more precise, walking into them.

Invariably this means wrapping yellow tape marked ‘caution’ round the base of your ladders, the nearest lamp post and a handy fire hydrant.

Now these two roofers on market street had managed to redirect pedestrian traffic from going underneath their ladders to ensure a taught balancing act on the sidewalk edge was in order. Failure to keep said balance would result in a head to head showdown with oncoming traffic.

And most certain death. Genius.

Thankfully, my new T’ai Chi balance saved the day.

This is what we’re in the business of doing at Direct Online Marketing. No, not dubious health and safety implementation that often proves to be less safe than the alternative, but helping repair or build extra bits to your common or garden Web presence.

Many sites we come across, both big and small, all suffer from a lack of or bad development. They have poor architecture and are difficult to navigate. They read atrociously or lack content altogether, and they haven’t been optimized to help them be found in search engines.

This obviously means they aren’t converting as well as they might.

It always makes sense to get your head round this from the very beginning as it becomes more difficult to plan and budget for a full rework further down the line. After all, if your site isn’t bringing in the money then why allocate more cost to it, right?

But, a Web presence is an ongoing and evolving process. It isn’t the same as patching up a leaking roof or replacing the shingles (do you people have shingles?). Your Web presence needs to evolve as the Web evolves.

And, more importantly, exponentially as Web users evolve and mature.

The most successful on the Web are proactive as opposed to reactive.

Not only do they build their roofs with longevity in mind, but they also do any maintenance when users won’t notice.

Not at the beginning of rush hour.

Paul Woodhouse

Paul looks after the SEO side of things here at Direct Online Marketing as well as trying to work out the best social media strategies for our clients.

Background: TakeMeHomeOhioValley.com

Over a year ago our local economic development agency approached us about ways we could attract folks from the Ohio Valley that had moved away to come back. Local employers were having trouble filling good quality positions with skilled workers with previous relevant experience. In addition, companies were expressing an interest in moving here, but sometimes were held back by a lack of [fill in the blank] positions because of a lack of workers in the area with [fill in the blank] skills.

Our mission – to get a list of workers with various marketable skills that are currently in the area or would move back if the right job was available. Tuesday, our efforts finally saw the light of day and TakeMeHomeOhioValley.com was launched.

Early Results are In

It’s still early and we have a lot of features that will be added to the site over the coming weeks and months, including a blog (coming very, very soon), videos, pictures, and especially more employers and opportunities.

Update – A beta version of the WV Jobs blog is up now.  Check it out.

Even after less than 3 full days, the data is impressive if I do say so myself, which I do. [rummages in desk, finds horn, honks it]

Take a look at this map which I screenshotted, screenshot, took a picture of from Google Analytics with a little photoshop help and click on it to see a larger image with more information:

Takeaway #1: Measure your Web Site Traffic

There’s no reason today for you not to know how many people are hitting your site, where they’re coming from, what search phrases visitors are using and several other dozen statistics which may or may not be of importance to you.

If you don’t already have the ability to measure your traffic or aren’t getting the stats you need, go to Google Analytics and set up a free account with haste. The only possible downside to not doing it is if you have concerns that Google’s getting a little too Big Brother-ish (which would be valid, but that’s a subject for another post).

Google Analytics free, easy to use, quick to install via some code to add to your site, and remarkably robust for something that’s free. Big boys will use something more advanced like WebTrends and get even more information, but that’s going to cost you a little. If you do go that route, I suggest you contact Steve Colon. I also want to experiment with Microsoft’s new analytics software – still in beta – but haven’t and can’t report on it.

The bottom line – start getting analytic data today and read your reports regularly. Most services will allow you to choose just the information most valuable to you and have it emailed to you on a regular basis.

Takeaway #2: Buzz Like a Bee

Word-of-mouth is my favorite set of three words bound by hyphens.

Take a look at that picture of the United States again. That tells you where visitors to TakeMeHomeOhioValley.com have come from between noon on Tuesday and midnight Thursday. The darker the color, the more visitors. Obviously we’re getting the most traffic from Ohio, West Virginia, and Pennsylvania (in that order).

But if you look at the other states, you’ll notice many of them are some shade of green as well. In that span, we’ve had visitors from 35 states and the District of Columbia. There are only three states that don’t border any state that’s had someone visit the careers site and one of those is Alaska. Not only that, we’ve had real visitors (meaning not someone jumping on and off immediately) from other countries. Places like Germany, Belgium, Qatar, and Malaysia. Our Belgium friend comes from Mons and spent more than a half hour on the site looking at 14 different pages.

I’ll risk boring the non-numbers folks out there by providing just three more stats. In the first 60 hours, we’ve had

• 1,375 unique visitors
• 23,486 pageviews
• an average of 5:34 spent on the site by each visitor

Those numbers should pop out at you. But you know what’s really amazing? That’s without any advertising – not even search engine optimization or social networking yet. We did a press launch, which resulted in WTRF and WTOV running segments on their local news broadcasts and WKKX do a radio interview with me. Plus one of our educational partners, Wheeling Jesuit University, put a notice about it on their Web site. That’s it – nothing else.

That means all the traffic came through what we call the mom network around here. People who have seen their sons and daughters (or sisters, brothers, friends, cousins…) move away and still send them clips about the Ohio Valley.

So how did this become so viral so quickly (is that redundant?)? Not only is this news information about the Ohio Valley, it’s about ways residents can get their friends and loved ones to come home and ways those people can actually move home. There’s strong desire on both ends of the equation. When you can build content that people will have a deep emotional attachment or reaction to, there’s no limit to this ‘free’ advertising, which is often the best converting.

This emotional desire by both senders and recipients is why this careers site started getting listed in places like a WVU athletics forum that sends 177 people to the site within a matter of hours with posts like this:

new website takemehomeohiovalley.com just went live yesterday and

---

it is being used to promote jobs in the Northern Panhandle with the goal of bring bringing West Virginians back home. i am listening to the web designer on WKKX. eventually it will have a lot job listings. check it out. i know i will.

Thanks goxbyr, whoever you are.

Justin Seibert

Justin Seibert is the President of Direct Online Marketing. He regularly speaks on search engine marketing, social media optimization, and online reputation management. Follow him on twitter. Why not check out the company on facebook while you're at it?

You are my quarry – hear me roar.

I was always primed and on the prowl. Every Sunday round at my Grandma’s as a nipper I’d latch on to some kind of retail campaign. All day I’d bang on about some toy or other I wanted until I fell asleep mid-pitch. I’d spend hours opening catalogs and presenting my case to anybody who’d listen as to why I had to have [insert name of toy] immediately.

Whilst I was a pain, I wasn’t a brat about it. There was no stamping of feet or pouting, just an incessant amount of attempted persuasion. If I had been a form of torture I’d have been of the Chinese dripping variety as opposed straight-up water boarding.

The thing is, by Monday, all was forgotten and I didn’t want anything. It was strictly a Sunday thing. Although I do remember at the age of 5, 6 or 7 being convinced that the Addams Family were living through the fireplace and I needed to buy a drill so I could visit them. I spent all afternoon pestering my Dad then my Mum then my Grandma to get permission to start the drilling. I’m still amazed to this day that they put up with me as long as they did that afternoon. Still, how can you have sympathy for a group of elders who constantly fobbed their child off with pleas to go and ask the other parent for permission.

It wasn’t until I took the initiative and found a lump hammer in the pantry and came back into the front room with the intention of smashing the fireplace to bits that they collectively took me seriously. I knew the Addams Family were through the fireplace and I was desperate to go visit them. If they weren’t going to provide me with the necessary tools then I could only improvise.

I only required a stern talking to and I was fine. Half an hour later it was all forgotten and I was wrestling a five-foot stuffed bear in my underpants.

I’m still the same today (especially the stuffed bear wrestling).

The only thing that’s maybe slightly different is that I anally research everything to its constituent parts. The Internet is a great tool for the OCD shopper in anyone.

My current anal retail campaign is the search for a new computer. Saturday saw me and Steph head off to Pittsburgh to check out that retail park where Ikea is – or at least to start off there. I’ve been doing her little pretty head in with computer talk for a couple of weeks and she finally succumbed to my computer Chinese water torture and had no other option than to take me.

Me being a native of these parts boldly stated that I knew exactly where we were going and to put the Garmin back in her bag. An hour and a half later we were stuck behind a load of student plastic paddies in some downtown Pittsburgh St. Patrick’s parade. We’d overshot somewhat. Out came the Garmin and I set it to find Ikea. And what a merry little dance that was. Not for the first time has my gps been moderately useless in Pittsburgh.

Is it some satellite dead zone? Or is the excess of bridges, underpasses, flyovers and on ramps blocking signals or just too befuddling to map?

Spaghetti Junction

I finally got to Bestbuy to do the usual Bestbuy thing of making sure they were selling older spec puters at $100 more than the most current version of the same thing. I simply couldn’t hack it for too long and set off again to find some supposed Apple store. And by jove, if we didn’t find it without too much hassle.

I’ve only dabbled with Macs that friends owned and never once set foot in an Apple store. I’ve never really fancied the idea of tangling with in-store ‘creatives’ as they like to call themselves. But, they aren’t that bad. They leave you well alone and are obviously hired because they love their Macs or at least have one. It was like a funny little workshop with everybody at their own station and the ‘creatives’ just showing people how things work if they needed any help. Lovely.

And then it happened. It wasn’t so much an eyes meeting across a crowded room type thing, but more of a something to pick up as Steph was messing with something next to me. I started playing with an iPod Touch along with an iPhone. I swear I felt my heart melt after about 20 seconds of finger twiddling on its touch screen. This thing was beyond saccharine.

All the love signs were there: heart palpitations; sweaty palms; giddiness – we’ll, it was either that or early onset food poisoning. I wasn’t quite getting the same love bug from the iMac, though, and that is what I’d gone to take a look at. Seriously, that funny little plastic keyboard had me thinking of the first computer I ever bought at age 13 – an Oric:

Oh the delight that is the rubber molded keypad.

Neither of us shut up about it. Not on the way home, not during dinner, not while watching the tv and not all day Sunday. Enough was enough. By Sunday night, it was just too much to bear. I concocted some odd story about SDKs, Skype and jailbreaking, and that we could get one at Walmart if we hurried up. (Not that they were running out or anything, just that it was Sunday evening.) I like Walmart for the fact that they allow you full refunds if you take things back – there be a method in my madness!

After slapping down $425 for the 16gb version whilst Steph wasn’t looking having promised her that I’d buy the 8gb version for $100 less, we were off back home.

Opening the thing was a delight. I can’t remember the last box I had that glided open under the weight of its contained product. Everything was just so right. Oh, and that touch screen. Everybody goes on about how much smarter Apple users are, but they aren’t. If the iPod Touch is anything to go by then it’s designed for even the most bumbling idiotic technophobe. It’s the sort of gadget you could take home to your mother – even your grandmother. There may be no point teaching her how to suck eggs, but you won’t even have to show her how to use one of these.

From a search marketing perspective (blimey, did you ever think I was gonna get there?), the iPhone and the iPod Touch with their fully functioning browsers offer an opportunity for business as usual with regards to searching on a mobile device. Rather than the Windows Mobile experience of a mobile version of your site that requires browsing via mobile search and a barebones page, you can just have your normal site viewed in miniature.

Just a pinch and a squeeze with the occasional finger flick is enough to resize and move the pages around. It doesn’t require anything different from a Web development point of view.

I seriously recommend you have a play with one when you get the chance just so you can see where the future of the mobile device is heading. After all, it’s the most ubiquitous of personal devices that people are using more and more to browse the Web with.

In the meantime, check it out in the following video (you’ll need to get about half way for the Internet browsing stuff):

Paul Woodhouse

Paul looks after the SEO side of things here at Direct Online Marketing as well as trying to work out the best social media strategies for our clients.