Update – WVU President Mike Garrison Emails Employees
In the last post, I talked about ways to respond to a pr crisis. In fairness that he is responding to the crisis with a statement – and using email to do it! although nothing further on his blog so far – I wanted to post an email WVU President [...]
Extreme Online Reputation Management: WVU, Mylan, & Governor's Office Edition
In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In it, I will go over the premise and some recommendations for online reputation management. The last time I spoke about that publicly was at the [...]
This Particular Blog Entry is Really, Really Neat
The esteemed Sir Paul Woodhouse (I knighted him the other day with the office ketchup bottle) and I were having a conversation seconds ago while the big boss-man was on the phone (he runs a tight, AIM-only ship here at DirectOM thanks to Paul’s cockeyed accent). Derrick McKee
There Were Three in the Bed and the Little One Said…..
It’s happened again. I’m sure I’ve bored you previously with some of my wife’s dream tales, but I don’t know whether I’ve mentioned that I also wind up in her dream dog house. Most guys’ lives are tense enough with their better half’s incessant suspicions as to whatever particular reason [...]
Yahoo! Scraps Minimum Keyword Bid
You remember that Yahoo! PPC breaking news we broke back in December, do you not? You know, when we got secret inside word of them scrapping minimum keyword bids. And by secret inside word I’m referring to an email we received. Paul WoodhousePaul looks after the SEO side of things [...]
A 1.0, and a 2.0, and a 3.0 – The Semantics of a Clever Web
View of Pendle Hill overlooking Nelson from outside my local pub. This past week I’ve been unceremoniously reminded on more than one occasion of my old stomping ground via the medium of TV. I’m originally from a place called Nelson, which is in the borough of Pendle that sits next [...]
How Not to Kill Yourself Starting a Blog (or Basketball Bracket)
Pfffft. Paul WoodhousePaul looks after the SEO side of things here at Direct Online Marketing as well as trying to work out the best social media strategies for our clients.
Google Billing Problems: Phishing Scam
Hi all. I normally don’t write about these because they happen all the time, but I’ve had a client and a colleague both email me in the last two days regarding the same issue. Consider this my public service announcement for the year. If you receive an email from Google [...]
Marketing Series Coming to a (WV) City Near You
Alright – time for some news about something I’ve wanted to talk about for awhile, but was kind of “embargoed” against doing so. For those of you not aware of the term “embargo,” I can empathize. The first time I sent out a press release, I had no idea what [...]
Why I'm Suing Google for Early April Tomfoolery
Easter Sunday I had to spend with the mother-in-law. Honestly, it wasn’t or isn’t as stark and foreboding an occasion as I made it sound in that particularly bleak sentence. I like my mother-in-law a lot – she doesn’t think I do and I never tell I do, but I [...]
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