On Cuil and Search Engine Reputation Management
Rule #1 for true search engine reputation management: If you’re going to get major press for your new search engine, which is supposed to take on Google, either make sure it works or don’t put it out there for people to play with. There’s, “hey we’re still working out the [...]
Ego Keywords: at What Cost?
You have keywords you absolutely HAVE to rank for. Admit it. They may be your company name, your name, a very vague, and broad subject related to your industry, or something absolutely arcane that no one searches for. Occasionally these terms matter enough that you absolutely need to own them, [...]
If I Sold Cell Phones…On Dropping your Blackberry in the Toilet
I often make analogies to flushing things down the toilet. Often times those analogies are about money, so that’s how I know I’ve gotten old. That and when younger employees like Derrick call me old. Well, I went and darn near did flush something down the toilet this week. You [...]
You Don't Get This at Starbucks
A man walks into a coffee shop and asks for a cappa-frappa-lappa-dappa-ding-dong over ice and is told in no uncertain terms that he’s not welcome with his anathema to coffee taste. He gets something approaching an iced coffee, leaves a swear word on a dollar bill as a tip then [...]
Health & Safety in the Webspace
On my (now) regular morning flounce into work I adroitly negotiate my way past all manner of obstacles – the main street traffic, the weather-worn back alley prophylactic, and the clouds of pre-work smokers. But, this morning I had to make my way round a couple of roofers attending to [...]
Which Twittering Twit…
…after being explained the intricacies of Twitter said, of a tweet’s 140 character posting limit, “Is that per month?” a) My lovely wife, Stephanie. b) Ms. Riley, the world’s oldest blogger, who died this weekend at the age of 108. c) An old chum I met on facebook recently who [...]
Cold. Hard. Numbers.
The only time anybody ever took any notice of something big and green, it was generally rather angry and unable to split its underpants. And that’s how you’d generally feel when using the Google AdWords keyword suggestion tool. Paul WoodhousePaul looks after the SEO side of things here at Direct [...]
Federal Government Blogs & the Myth of Control
Blog discussions with marketing friends of mine like Skip Lineberg often end up with us trading war stories about potential clients. They’re intrigued with blogging, but don’t want to allow comments and “lose control.” There are many reasons not to start a blog (having a time constraint comes immediately to [...]
Free Google AdWords Audit
