Happy (and Safe) New Year
A quick note of thanks to all our clients, employees, partners, and friends who contributed to making 2009 our company’s finest year. We’ve made huge gains as a company that would not have been possible without everyone’s support. We look to even bigger things in 2010, including some new offerings [...]
Understanding Local Search from Pittsburgh PA to Pittsbug KS
Many of our clients (and readers) are concerned with getting traffic and buyers from throughout the United States or from all over the world. An increasing number of small businesses, larger locally-based organizations, and huge conglomerates with multiple brick-and-mortar locations are starting to realize just how powerful search engine marketing [...]
Free Google AdWords Audits
Just a quick housekeeping note: we wanted to announce a site we launched offering free Google AdWords audits. Good for Yahoo! Search Marketing and Microsoft adCenter, too, but AdWords seems to be the one most people are interested in since it takes about 2/3 of the market and usually more [...]
9 SEO Tips for Holiday Ecommerce
We hope everyone had a safe Thanksgiving and profitable Black Friday and Cyber Monday. Today’s post is another installment in our occasional The Marketing Experts series straight from Hotlanta. (Quick aside – was in Atlanta recently and saw a Falcons game. Outside the stadium a big sign reads “Welcome to [...]
SEO Not on Lips of Google's CEO in Pittsburgh
Prior to Pittsburgh hosting the G20 summit – in fact, on its very eve – Google CEO, Eric Schmidt, paid a visit. While Justin had asked me if I wanted to attend, I couldn’t as my own CEO (mother) was leaving town and I had to drop her off at [...]
America's Next Top Search Engine (Naked Super) Model
Let’s just say it’s a quiet afternoon in the office; your minions are taking longer than usual to get their change out of the vending machine, and the door has accidentally locked itself from the inside. Of course, you could always ring a locksmith, or you could kick back and [...]
Yahoo! & Microsoft Sign Search Deal Prenup
Well the world of search is all a flutter with news of the merger between Yahoo! and Microsoft. It’s by no means easy to avoid, but the main crux of the deal as highlighted on ChoiceValueInnovation.com, the website created solely for news about the partnership, is as follows: Paul WoodhousePaul [...]
$65 billion to be shifted to Web, but do you have your login details handy?
Throughout the annals of time, not only have we fought for what we thought was rightfully ours, but we’ve paraded around handbags to obtain the rights to what we’d like to be ours. I’ll never forget my mate (who shall be shortly visiting) telling me about his Dad taping world [...]
Stop Press! (Release Optimization for SEO)
Target an Optimized Press Release Globally All SEO is PR is one thing, but all PR is SEO? I suppose that’s another thing entirely that various PR practitioners can thrash out at their leisure. But there’s no doubt that when it comes to sandwiching the two together, the Optimized Press [...]
Generic Top-Level Domains (gTLD), Marketing & SEO
Wise Old Sage The oddest bit of advice I ever received in both its obviousness and insipidness came as a teenager from my then 2nd team cricket skipper. The guy was known as a bit of a hard taskmaster as opposed to a man manager, so being taken to one [...]
Learn How to Search – It's on for Young and Old.
Back in February, Hitwise released a report highlighting a 20% increase in 8 word keyword searches over the previous year and that searches containing 5 keywords or more had increased by 9%. In the same period, 1-4 word search queries were down 2%. Oh I know how you love your [...]
How Customers Tend to be More Right if They're Ex-Cops
Clients come in many a shade. While we’d all love to be given free reign and an open checkbook to play around with a site to see what works, that very rarely, if ever, happens. It’s also fairly rare to find a client who has a budget, but gives you [...]
How to Optimize a PDF for SEO Purposes
It used to be that search engine optimization types viewed Adobe products the same way a vampire regarded sunlight. Thanks to some well-publicized lawsuits resulting from public displays of spontaneous combustion*, Adobe eventually changed its tune, much like Taco Bell with self-locking bathroom doors. Now the two groups are peanut [...]
Free Google AdWords Audit
