My (Facebook) Kingdom for a Whopper »
Posted on January 15th, 2009 by Paul Woodhouse in Social Media | 2 Comments
Great Facebook marketing campaigns are rare. And a big brand responsible for a quality social media effort is even rarer.
Last week, Burger King rolled out their Whopper Sacrifice application on Facebook. The user simply had to get rid of ten friends via the application and they’d receive a free Whopper. Each friend you chose had their profile picture burnt in front of your very eyes before they were notified that they’d been part of a flame grilled sacrifice in your quest for a 1$ Whopper.
Genius.
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