Tailored Search & Social Presentations, Live SEO Audits
We do a fair bit of speaking about internet marketing topics – sometimes at search engine marketing or other advertising industry conferences, but even more often to conferences and meetings outside this realm. Given that, I thought it might be worthwhile to show some samples. Here’s one fairly representative clip [...]
Jolly Old St. Zuck Releases New Facebook Layout Christmas Eve
After getting the kiddos to bed for a nap, I logged into facebook today to see a note, asking if I wanted to try their new layout. Why, sure, thanks for asking. Funny – it didn’t have some of the features from the version they leaked out last week. I [...]
Facebook Page – Places Page Decoupling No Longer Permanent
Not too long ago, facebook launched facebook places in an attempt to bust into the local-mobile space. My favorite part of this offering is how they straight up stole logo elements from Google Places (along with the name, not that it’s that original) and foursquare: One of the things they [...]
Holiday Schedule
A little housekeeping here: Direct Online Marketing™ will be closing early this afternoon and remained closed until December 27th for the Christmas holiday. Next week we’ll be open until 5:00 PM Thursday and remained closed through the New Year until January 2nd 3rd. We’ll have some more posts in 2010, [...]
Pew Generations 2010 Shows Search at #2 and Blogging AWOL
So, Pew decides to do one of its inimitable research surveys into internet usage and here’s how it shakes down: As far as takeaways go, we’ve still got searching for stuff as being the second most common / popular / loved activity across all known age groups. Obviously a similar [...]
Leaked: What the Facebook Design Changes Really Contain – Updated
(Scroll to the bottom for updates) Earlier today, I was checking on our facebook page and did a refresh when everything changed. Thinking they had officially launched their new design changes, I grabbed a couple screenshots and wrote up a post about what I liked about the changes for facebook [...]
Thumbs Up to Facebook Page Changes – Jolly Old St. Zuck Delivers Early
Update: So it turns out Facebook goofed, and accidentally leaked their new user interface before pulling the site down and reverting back. Check out pictures of the leaked changes to Facebook pages. You know, it’s kind of nice when you make public suggestions for a company and then they implement [...]
Why Remnant Banner Advertising? Because of Free Brand Exposure
In a massive understatement, I can be pretty hard-headed. Sometimes I need to get smacked in the head hard a few times to get the message…perhaps with a 2×4 by a true American hero. Yesterday, a partner invited me to speak with one of his clients who was concerned he [...]
Yahoo Cuts 4% of Workforce, Kills Delicious
You may be right in thinking that we’re a bit Google-centric in these parts. It’s not bias, rather a reflection of their dominance in the search engine landscape. Nowadays, all you hear from Yahoo! is mergers, buyouts or job cuts. As the BBC reports: Yahoo has confirmed that it is [...]
How to Set Up Goals in Google Analytics (with Screenshots)
From the basic, but important (and if you haven’t done it already, urgent) file, we thought it would be good to walk you through how to set up goals in Google Analytics. If you’re pretty good with measuring your Web traffic already, certainly you’ve already done this. But for everyone [...]
4 Ways to Boost Google AdWords Performance with Automated Rules
This December Google introduced a new feature to the AdWords interface called automated rules. The company touts it as “set it & forget it.” What’s the risk?
The Contextual Discovery Channel
“Google results without the search!” shrieks TechCrunch. I’m not clicking on this. I’ll offer you what is meant by it from elsewhere. Marissa Mayer from Google has been talking to Michael Arrington of TechCrunch about Contextual Discovery: Contextual discovery, Mayer explained, encompasses “local Search, Maps, Earth, Latitude, and all the [...]
Google AdWords Security Issue: Website Optimizer
This morning Google AdWords began sending out security issues in regards to their Website Optimizer feature. If you’re not familiar with this tool, Optimizer (or Optimiser as it says in many of our MCC accounts because we apparently signed up for AdWords under a British link way back when) allows [...]
Free Google AdWords Audit
