What’s the Difference between Yandex and Google AdWords?
I’m glad you asked. Great timing as I was just thinking about this. If you’re not familiar already, Yandex is the 7th largest search engine in the world and by far the fastest growing. At this rate, it will surpass Korea’s NHN and eBay very soon, perhaps by the next [...]
On Bricks, Cinder Blocks & Exporting AdWords
More pictures from this weekend on our building in South Wheeling, West by God Virgina. If you like seeing stuff gutted and pictures of what’s between the bricks and drywall (in our case – cinder blocks), look no further. Quick programming note as we just signed two new foreign clients [...]
How Much of Your Budget Are You Re-Allocating to SEM?
First thing’s first. Despite what some people in the industry say search engine marketing, or SEM, refers to all forms of marketing, optimizing, and advertising through / to / with search engines. Primarily that means paid search and search engine optimization plus all related disciplines and offshoots like local search, [...]
Want to Blast Your Competition? Don't Try Yelp
What timing! Our good friend and mascot SEOdog just finished a post on why it’s a bad idea to astroturf reviews on local business listings, yellow pages, and review sites. Then Yelp! announced that it is going to be more transparent about company reviews. A couple interesting things here, but [...]
The Top 25 Student Blogs
First and foremost, Happy Easter and Chag Sameach to all. I still don’t know what to say on Good Friday, so I’m avoiding it altogether and just wishing good holidays to all for Easter and Passover. And oh yeah – we’re open today if you need anything. For those of [...]
We're Expanding! SEM Headquarters Relocating to S. Wheeling, WV
We have some exciting news (for us) and the only way I know how to share it is by doing what many thought was impossible: 2 blog posts in 2 consecutive days. For those of you not familiar with Direct Online Marketing’s story, I founded the company back in 2006, [...]
Pruning the Bushes: Using Negative Keywords
I’m a homeowner to use the common parlance. Technically I’m just watching the home that the bank owns. There are many great things about owning a home – American Dream and all that. But you also get a lot of super fun tasks like lawn mowing, raking leaves, and hedge [...]
Google Facts & Figures Chart
Once upon a time there was an iddy-biddy search engine that went by the name of Google. It was run by some of the most cleverest (sic) people in the whole wide world. But, it was the job of the Google to organize everything on the other www. – the [...]
SEOs who can, do. SEOs who can’t, teach.
So, what’s that say about me getting the opportunity (read: roped in) to teach a portion of Justin’s ecommerce class last Thursday in Wheeling as he had a conference call to take? As guest lecturers go you can’t get much [fill in the blank]. Paul WoodhousePaul looks after the SEO [...]
Through the Local Search-Looking iPad Glass
More useful: iPad or eyepad? Apple has performed a great service for those of us who have ruined our eyesight using their iPhone and iPod Touch late at night under the bed covers with the iPad. It’s like the large print hard back novel you get in libraries for senior [...]
Free Google AdWords for One Lucky Small Business
This Thursday I begin my first regular teaching role at West Liberty University. Not bad for the kid whom the woman in Vanderbilt’s registrar office told he had the 2nd lowest graduating GPA she’d ever seen. Okay, that was my roommate. But you’re still talking about the guy whose brother [...]
Free Google AdWords Audit
