4 Ways to Boost Google AdWords Performance with Automated Rules
This December Google introduced a new feature to the AdWords interface called automated rules. The company touts it as “set it & forget it.” What’s the risk?
Google Instant: Great Way to Burn through Your AdWords Budget
So seemingly the whole world is abuzz about Google Instant – that new feature Google launched today where results will update automatically as you type. Search marketers tend to live in an isolated world where we think everybody lives and dies – heck, even notices – all the changes Google [...]
Goals are Your Friend in Google Analytics (Unlike France in the World Cup)
Update: USA! USA! USA! Update 2: England advances, putting both official DOM rooting interests through to the next round. Since the television down here in Wheeling is on the USA game and the one in Cleveland is focused on the Three Lions*, I couldn’t resist making a World Cup reference [...]
Free Google AdWords for One Lucky Small Business
This Thursday I begin my first regular teaching role at West Liberty University. Not bad for the kid whom the woman in Vanderbilt’s registrar office told he had the 2nd lowest graduating GPA she’d ever seen. Okay, that was my roommate. But you’re still talking about the guy whose brother [...]
Hotels.com does Not have a Checkbox for Fireproof
One of the great things about working in downtown Wheeling is that there are so many beautiful older buildings and home. That’s also one of the negatives as some of these structures are in disrepair and many are unoccupied (although it helps keep our lease rates down). While walking to [...]
Reach ONLY the People You Can Sell To
I speak with business owners every day that have little or no experience with internet marketing. While many of them sell all over the United States or even the world, many of them service businesses or persons within a regional or local area. Without fail, the one fact about search [...]
Free Google AdWords Audit
