Ego Keywords: at What Cost? »
Posted on July 28th, 2008 by Justin Seibert in PPC, Paid Search, SEM, SEO, Search Engines | 4 Comments

You have keywords you absolutely HAVE to rank for.  Admit it.  They may be your company name, your name, a very vague, and broad subject related to your industry, or something absolutely arcane that no one searches for.

Occasionally these terms matter enough that you absolutely need to own them, often you do really need to have some sort of presence for them, and probably more often than not they really don’t matter at all*.   So how do you know?

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TAGS: AOL, baseball, ego keywords, Joe Posnanski, Murray Chass, paid search budgets, SEO, wiggles

The Mitchell Report - What the Implicated Should Do from a(n Internet) Marketing Perspective »
Posted on December 13th, 2007 by Justin Seibert in PPC, Paid Search, SEM, SEO, Search Engines | 11 Comments

For as busy as I am, I waste WAY too much time on sports. I mean, what do they add? The good times are greatly outweighed by the bad. And if I do try to draw parallels from the sports world into internet marketing, often times the results are usually disastrous for all involved.

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TAGS: baseball, hgh, mitchell report, search engine reputation managment, steroids